About Dave Davis

Dave Davis is the managing director and founder of RedFly Marketing, a full service search marketing agency based in Dublin, Ireland. Dave's thoughts on search engine marketing from a European perspective can be found on the Redfly Search Marketing Blog.
Fear The Bots For Quality Score

Since Google added a new layer of complexity to the AdWords system this year in the form of Quality Score, not a lot has been published about how it works or why it does a certain thing.

Importance of W3 Standards
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When the Internet first began its boom, the technologies used in design were forgiving. W3-Compliance wasn’t as necessary because there were fewer browsers, fewer users, and overall fewer technologies in use.