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About Daria Goetsch

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Optimization company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.

Copyright 2002-2005 Search Innovation Marketing. http://www.searchinnovation.com All Rights Reserved.
What’s The Deal With Search Engines And Text Link Ads?

When did hypertext links become the enemy? Google’s PageRank began a burgeoning search engine optimization link building industry that now seems to be out of control. What’s the deal with text link ads? Isn’t a link just a link?

Link Building – The Waiting Game

Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by.

Getting Specific With Local Search Engine Optimization
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Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website.

One Way Link Building Secures Long Term Ranking Results

One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.

SEO’s Relationship With Website Architecture

Search engine optimization for today’s search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO’s relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors.

SEM – Research Measures Success

Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do.

Search Engine Wars – Innovate To Survive in 2004

After being blind-sided by the Google Florida update, many webmasters and SEO’s were reeling from the results. The message is clear: you can’t rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels.

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign language…in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?

Organic SEO: Patience For Long Term Ranking Results
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When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.

Finding Targeted Keyword Phrases Your Competitors Miss

Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings.

Building Link Popularity with Topical Articles

One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world-other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site.

Link Building That Makes Sense: Who To Link To

When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way.

Every Search Engine Robot Needs Validation

Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online.

Sitemaps and Hypertext Links: “Food” for Search Engine Robots

Sitemaps and hypertext links are “food” for search engine robots. We will look at the value of text links for optimal spidering, and the importance of using a sitemap in order to help search engine robots reach your website’s deeper pages.

Low Cost Web Site Promotion For Small Businesses

Promoting your small business website in the search engines can be a daunting task. Use of free submissions and link popularity is a good starting point for your website promotion campaign.

Search Engine Robots – How They Work, What They Do (Part II)

Why Isn’t My Website In The Search Engine?

If your site isn’t found in the search engines, it is probably because the robots couldn’t deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot’s not being able to crawl the site or figure out what your pages are all about.

Search Engine Robots – How They Work, What They Do (Part I)

Automated search engine robots, sometimes called “spiders” or “crawlers”, are the seekers of web pages. How do they work? What is it they really do? Why are they important?

Good Content: The Key To Search Engine Ranking

What drives visitors to your website and keeps them there? Good content.

Getting Honest With The Search Engines

I spend a lot of time reading newsletters and forum postings about search engine marketing. More often than not, people are asking about methods used to improve search engine rankings: what works, what doesn’t, and what will get you in trouble.

Low Cost Web Site Promotion for Small Business

Promoting your small business website in the search engines can be a daunting task. Use of free submissions and link popularity is a good starting point for your website promotion campaign. Start with the basis of good search engine and directory listings. Make sure you read and follow each search engine and directory’s rules for submissions. Before making submissions, always verify that all your website links and pages work, with no pages “under construction.”