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About Dan Sharp

Dan Sharp is the founder and author of the PPC Blog, offering latest news & insights of all things pay per click. Dan is currently employed as a pay per click advertising specialist for one of the UK's top SEM agencies.
Spaces Between Keywords In AdWords Display URLs
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Seeing some strange Adwords tests this morning, with spaces between words in Adwords display urls when they contain a keyword in (or matched) to the query. Screenshot below for ‘theatre breaks’ as an example. Notice the spaces in the display …

Optimizing for Accidental Clicks
I haven’t been to HotorNot.com for a long time, since the site first started and got a whole load of attention while I was at uni. I have read a couple of articles of late about how they have been forced to adapt to survive, so I thought I would take a look around the site.

Mahalo – Search Results Inside Search Results?
So I was just reading a post by Graywolf about the Mahalo blog giving out nice free links to sites they would never include in their own search results for being to ’spammy’ and started poking around the new human search engine.

Niche & Trend Tool List

There has been some useful posts of late that discuss the pracitical methods to get started at developing a new site or blog specifically for affiliate marketing. In particular Aaron Wall discusses practical tips for starting a new site and Dosh Dosh looks at choosing the right blog niche.

Google’s Yellow AdWords Background Here to Stay
So in yesterdays post, I noticed Google were testing the yellow background and search product features more widespread. The Inside Adwords blog has now confirmed two changes to how the top paid adverts are displayed.

More AdWords Testing
So, Google has been testing a yellow background for top spots in Adwords and search product options just above paid adverts of late. This evening I noticed an interesting mix of the two, as captured below.

UK Yahoo Panama Migration Started w/ Full Launch In Q2
Account migration to Yahoos much anticipated Panama ad platform has already started in the UK. Yahoo are working with agencies & select advertisers as we speak to tighten up campaign structure to ensure the transition is smooth. The first ‘group’ of accounts will be fully migrated accross to the new platform over the next few weeks, before the initial launch.

Google Testing Yellow Background for Adwords

As spotted by Jensense, Google have been testing yellow backgrounds against the top central PPC listings instead of the usual blue. Why the tests? Well, Google are known for their continuous testing and experimenting with different ad styles and formats.

So why the different colours?

Dave Pasternack SEO Contest Comes to an End

The much hyped Dave Pasternack SEO contest has come to a close and the winner is

Google To Share Content Partners

Big news today is that Google are planning on openly listing content sites where adverts display for Adwords advertisers. I have criticised Google about this in the past, so its great news to hear that they will finally be introducing more transparency in their ppc network.

Adwords Editor Version 3

Google have now released Adwords Editor version 3. I am a little suprised the Inside Adwords blog does not accounce these new releases straight away so everyone can update.

So whats new with version 3?

Microsoft Adcenter CPC Bug

As reported over at the SEroundtable and discussed on both WMW and Digital Point Forums, there seems to be a big problem w

Google Quality Score Update Live

The Inside Adwords Crew have announced that the proposed quality score update has been rolled out today, expecting to last up to 3 or 4 days until complete. The article confirms –