About Dan B. Cauthron

Dan B. Cauthron runs several websites and publishes his 100% original and highly opinionated *Revenew QuikTips* online whenever he has something significant to say. To subscribe please visit: http://DanBCauthron.com Dan also operates: http://Earn-Revenew.com and http://SlideInADSGenerator.com
What’s YOUR Business Approach?

First of all, anyone who intends to suceed in business, whether on the Net or off, needs to develop a `business mentality.` This involves setting both long term and short term goals.

Why Do People Buy Stuff?

On the Net or off, people will usually buy what they need. More importantly though, they will almost always buy what they want, if simply to satisfy what may be just a vague urge that exists only at a subconscious level.

Opt-In Basics – Just the Facts Ma’am

First of all, let’s define this much misused and often loosely interpreted word ‘opt-in.’

When a potential customer makes a conscious decision to join your list, she has exercised an option, or ‘opted-in’ to your mailing list. She has also demonstrated a pre-determined interest in whatever it is that you are offering, making her a ‘targeted’ opt-in subscriber.

Dear Ms. Subscriber – Please Don’t Un-Subscribe

Don’t be insulted. Don’t take it as a personal rejection. But you can count on it happening without fail.

Tightening the Nuts & Bolts on Your Autoresponder

The real power of an autoresponder lies in its ability to provide instant gratification for potential customers who have a specific interest in mind. This ability becomes a critical reality for any online business, when one considers that many people today are not willing to wait several days or even several hours to receive more information on a specified topic of interest. The instantaneous nature of the Internet has, unfortunately, brought patience levels to an all time low.

eZine Advertising That Works Today!

Some say there are 150,000 eZines and newsletters in publication today . . . others says it`s closer to 300,000. I wonder who really has the time to count them all in the first place. All you and I need to know is that there are plenty . . . more than we could ever need for a lifetime of successful eZine advertising.

Why I Don’t Want a #1 Pay-Per-Click Search Engine Listing

Pay-per-click search engines are backward.

– Your site is listed in the search results according to pertinent keywords and key phrases, but those have nothing to do with the rank or position of your listing.

You’re Being ROBBED Through the Back Door!

If you’ve ever received any form of commercially oriented email that you did not specifically ask for, and do not necessarily want, then you have been ‘spammed.’ Other identifications and acronyms are Unsolicited Commercial Email (UCE) or Unsolicited Bulk Email (UBE).

Why Do YOU Need an Opt-In Mailing List?

The more we think about it, the more we are drawn back to the business fundamentals put forth by mail order gurus of past decades . . . self-made millionaires like Joe Karbo and Melvin Powers. While each one had his own marketing techniques and closely guarded secrets, the one concept that you could be sure to hear from each and every one of them was, ‘The money is in the list.’

What Good Are Autoresponders Anyway?

From time to time, we find ourselves mildly amazed by the fact that some aspiring Internet business people are attempting to conduct daily business without the aid of a simple autoreponse system. Now, many types of online business contact and communication should still be done by personal email. In those cases where specific issues need to be addressed, a hand drafted message is the only answer. It also serves as a demonstration of respect and appreciation toward the recipient.

12 Quick Tips For Beginning Webmasters

Starting off on the right foot with any new business is not just important, it’s imperative. This is especially true on the Internet, where first impressions are made in a matter of seconds, and can make or break the potential for success.

Becoming The Prime Source

We believe it was Master mail order marketer Joe Karbo who coined the term ‘Prime Source.’ He made literally millions of dollars a few decades ago by scouring close-out warehouses and buying up truckloads of unique gadgets to resell through small magazine ads. Joe was not the ‘middle man.’ He was a Prime Source, and he became very wealthy.

Can Your Attitudes Kill You?

It has been said that people don’t have attitudes, their attitudes have them. We tend to agree. Attitudes grow and develop out of what we have ‘learned to believe’ about the world around us, all its components and constituents. Our attitudes, for the most part, end up dictating our relationships with people (including ourselves,) places, things, concepts and ideas, our world at large, and the ultimate outcome of our lives.

Rules of Engagement for Successful and Safe Email Marketing Campaigns

In the direct marketing arena, email is surely the best thing that has happened since bulk mailing rates were introduced. The cost involved with sending thousands or even millions of sales letters by email is almost negligible, when compared to the cost of mounting a similar direct marketing campaign through traditional ground mail.

Pay-Per-WHAT Search Engines?

That’s pay per ‘click’ . . . meaning that you pay only when a visitor clicks through from the search engine listing to your site. The concept is rather simple. You buy or ‘bid’ on keywords and search terms that relate to your product, and in return you receive targeted traffic to your website. Oftentimes, relevant terms are available for just a few pennies per click.

Seven Things You Can Do To Build an Effective and Responsive Opt-In Mailing List

We’re assuming that the primary goal of any Internet marketing effort is to earn money consistently over a long period of time. It doesn’t serve us well to look only at short term goals. ‘Flash-in-the-pan’ success does happen for some people, but it’s rare, and by far not the rule.

Customer Service as an Investment Tactic

An undisclosed number of years back (seemingly before someone figured out that tires should be round) when our family car needed gasoline, we pulled into a ‘service station.’ The first thing that would happen was a friendly man dressed in a neat uniform magically appeared with bubble gum or suckers for the kids.

Tweak Your Site For Added Sales

If you are serious about your Internet business, then you must also be serious about your website. After all, it serves as your store front in cyber-space, where potential customers will gain their first impression of you and your business. Keep your customer in mind at all times when designing or editing your pages.

The Internet Two-Step – Dancing All The Way To The Bank

To an Oklahoma country boy, the two-step is a dance of love.

But to a direct marketer, whether on the Net or off, it’s a most effective and profitable marketing method that has successfully stood the test of many decades of continued use.

5 Reasons Why You CAN’T Create Your Own eProducts

What is there that prevents you from creating and marketing your own exclusive information eproducts?

What Does It Cost To Keep a Customer For Life?

We’re living in an age when it seems that everything, at least to some degree, is disposable. Use it once and throw it away. That idea appears to have become an ingrained part of the social psychology, at least in the USA.

Five Questions You Must Answer To Build an Effective and Responsive Opt-In List

If you seriously want to make a living from the Internet, no matter what you intend to market, you simply must develop and cultivate your own mailing list. That list should contain names and addresses of people who have expressed at least a general interest in what you have to offer.

Creating Profit Trails That Lead Back To You

A wise person once said, “There are many trails to the summit of any mountain.” I’ve also heard it said that “all roads lead to Las Vegas” and that there is “more than one way to skin a cat.”

5 Reasons Why You Need Your Own Original Products

Have you noticed yet? The people who are making the most money on the Internet are the ones who are promoting products that they developed. That’s not to say there isn’t money to be made by way of resale rights and affiliate programs – but the door to the bigtime opens most easily when you have an original product to offer.