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About Daiv Russell

Is “Page Not Found” Making Google Tell The World “Site Not Found”?

Search Engines are hard to tame, that’s for sure. But if you can get on their good side, search engines can be your biggest ally when it comes to generating tons of free traffic to your business web site. Not many people understand how search engines think. So, search engine “optimization” ends up either ignored or left up to highly paid experts.

Attract New Customers with a Strong Guarantee
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Whether due to the global economic condition, the export of jobs to slave wage nations such as India and Russia, or the overall need for self-fulfillment in the wake of the World Trade Center attack – more and more people are freelancing or starting their own businesses. Personal coaches, copywriters, shareware developers, marketing consultants, and website designers are springing forth from the ranks of the un(der)employed.

Break the Golden Rule: How to Retain Your Best People

It seems so simple, doesn’t it? “Do unto others as you would have them do unto you.” The Golden Rule seems so universal that it should be a panacea for all human relations. Simply treat everyone the way you would like to be treated and everything will flow smooth as silk, right?

Break the Golden Rule: Rewarding Top Performers

It seems so simple, doesn’t it? “Do unto others as you would have them do unto you.” The Golden Rule seems so universal that it would be a panacea for all human relations. Simply treat everyone the way you would like to be treated and everything will flow smooth as silk, right?

Avoiding the Spam Trap: Get your message delivered!

If you send emails to your customers, I have some bad news for you. Not all of your emails are making it to your intended recipients. Between ISP spam filters, spam-blocking email servers, spam-killing email software, and email content filtering everywhere in between, the chances are high that your messages just aren’t making it past all of these roadblocks.

Give Your Employees a Break Today: Are You a McJob Manager?

What’s a McJob?

Judging by McDonald’s response to one of the 10,000 additions to Merriam-Webster’s Collegiate Dictionary, managers now have a new yardstick by which they can determine if their employees will honestly say “i’m lovin’ it”(sic) or not, with regard to employment satisfaction.

Will American Businesses Ever Recover?

The economy is a crazy thing. The Dow Jones Industrial Average and S&P 500 are some of data used to determine America’s economic health. The values of those constituent stocks are based upon prices people are willing to pay for them. The stock price is determined by the shareholders as a prediction, or guess, in many cases, of either earnings or growth. Companies are only likely to increase their earnings or value in a “good market.” But the very nature of a “good market” is determined, in part, by the *perception* of the people who value those stocks.