About Christopher Carfi

Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.
Facebook Social Deals May Be Groupon’s “PointCast Moment” Facebook Social Deals May Be Groupon’s “PointCast Moment”
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A new offering called Facebook Social Deals was launched in five cities today. It’s a service similar to Groupon or LivingSocial, where merchants offer highly discounted, time-sensitive deals to their customers.┬áThe product is well-integrated with the overall Facebook experience, it’s …

iPhone To Have 2nd Camera For Video Conferencing


The rumors on the new iPhone state that it’ll have a second camera for "video conferencing."  But think about it…if it’s on the faster 3G network, and it has that second camera, it’s not really "video conferencing," which conjures images of staid meetings and boardrooms and such.

BlogHer’s Guide To Political Bloggers

Our customer BlogHer just launched their new BlogHer Guide to Political Bloggers.  Neat stuff, built on top of Cerado Ventana.  (But i’m biased :-)).

Check it out. From the BlogHer page:

SXSW’s Mobile Pocket Guide

Just in time for SXSW, I am really pleased to announced that Cerado has launched a handy "Unofficial Pocket Guide" that is based on the beta of Cerado Ventana. It’s a mobile-friendly SXSW widget that gives you quick access to:

– People
– Agenda
– Books that authors will be signing in the book lounge

Anonymity Not the Enemy

In the context of the Gizmodo social hack, Seth writes:

"Anonymity is the enemy, whether it’s online or walking around a trade show with a clicker in your pocket."

I vehemently disagree with Seth’s statement.  Here’s why.

Consortium Summit – Open Space

One of the sessions at the Consortium summit was an Open Space.  This particular conversation was on the topic "How can our company involve the customers more fully in creation and adding content to our [customer support] knowledge base?  What are the risks?  What are the benefits?"

Enterprise Social Networking Blasts Off

The industry analyst firm IDC is has released a new report that indicates that the enterprise social networking market is ready for ignition and liftoff.

Social Media – From Theory to Practice

Just got this fantastic note from Wayne Thompson, who is the director of research at Technology Evaluation. Wayne was one of the 20+ participants at the San Francisco stop of the Social Media and CRM 2.0 workshop series.

EconSM – Social Media Meets Deals

How do social media deals happen? How do you manage them? What deals are coming?

EconSM – Social Media Meets Mobile Media

Session Description: "Social media is changing the most social of devices, the mobile phone, at a time when more and more mobile devices aren’t just phones anymore. Just as PCs replaced minicomputers and laptops displaced desktops, we are seeing the beginning of handheld devices doing much of what full-fledged computers used to do. Handheld devices are the key to the next generation of social media; we’ll explore the ramifications of this switch.

EconSM – Social Media Meets Music

Session Description: "The music industry doesn’t look anything like it did even three years ago. Social networking services promise to build communities into all but the stodgiest standalone devices. Is this the future? Will contextual advertising play a role? What does the post-DRM world look like? What’s next?"

EconSM – Social Media Meets Marketing

(I’m at EconSM today.)

Running Up to Web 2.0 Expo with Coghead

Had a great conversation on Friday with CEO Paul McNamara and Sarah Franklin from Coghead as a run-up to Web 2.0 Expo this week. (Disclosure: Coghead is a customer.) Some key bits they shared:

Jeff Jarvis Delighted With Dell?

Long-time readers will remember the Dell Hell episodes of a while back. My, how things change. Jeff Jarvis recounts his story of getting together with a number of Dell representatives last week.

BlogHer: How to Build Your Audience

Elise Bauer, Simply Recipes and Learning Movable Type

Three things to thing about, with respect to building traffic:

SXSW: Community Ecology

SXSW Liveblogging: Community Ecology: Finding Balance When Working with Fan Groups

"How to best nurture your online community ecosystem in order to avoid fan burnout, maintain balance between community and company goals, and drive business success."

SXSW: World Domination Via Collaboration

"Many companies are so focused on the goal of building a community in order to exploit it that they skip a crucial step that ultimately hurts their business plan: Collaborating with users/customers to build a product or experience that can dominate the market because it’s great. It is possible to strike that balance: Building community, maintaining credibility, meeting organizational objectives.Meet company leaders whose models are steeped in user collaboration — and who have been working on the ground level themselves."

Enterprise Web 2.0: Getting To Critical Mass

In an earlier post, I put forth a checklist of things to think about before launching a business-oriented Web 2.0 effort (thanks, everyone).  Going to continue that discussion here and get down to some tactics.  In particular, going to look at a number of the things that one can do to help get a community on the path to critical mass and, more importantly, ongoing sustainability.

Prerequisites For Business-Driven Web 2.0 Efforts

Since the beginning of the year, have been asked the following question (in various forms) time and time again: If we want to use this social media "stuff" to connect with customers, how do we get started?

IBM’s Enterprise Social Networking Offerings

Big Blue has announced that they are working on a new product called “Lotus Connections,” which is targeted for a late 2007 release. From the IHT:

Bill Marriott Enters The Blogosphere

What do you do when you run one of the most-recognized hotel chains on planet Earth, and learn there’s a better way to connect with customers and employees?

Steve Rubel Joins The “Newvoices” Movement

Edelman’s Steve Rubel has jumped on the “newvoices” bandwagon that we started a while back.

Social Networking in Healthcare

Was just sent a pointer to a solid article from the Wall Street Journal, “Social Networking Comes To Healthcare.”

TypePad Menus (And Getting Rid of the Border)

Have been doing some development work for a business blogging customer of ours, and again need to send out mad props (that’s what the kids these days say, right?) to John T. Unger and his Typepad Hacks site.