Quantcast
3
Posts
0
Comments

About Christine Taylor

Call Christine Taylor today at 760-249-6071 or e-mail her at chris@keywordcopy.com, and start that white paper selling! Christine Taylor Keyword Writing P.O. Box 3499 Wrightwood, CA 92397 at chris@keywordcopy.com
6 Ways to Leverage Technical Articles

Technology vendors often contribute bylined articles to trade journals. The articles are great exposure for these companies but they don’t come cheap – the trades rarely pay for these articles but the vendors spend time and resources to assign pieces, write them, approve them and submit them.

5 Reasons People Like Technology White Papers

A good white paper is a paper that makes you look good. You look good when your white paper makes sense, when it’s readable, when it concentrates on benefits and examples, and when it’s easy to get.

How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.)