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About Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.
Report Looks At Ad Viewability Trends, Fraud Report Looks At Ad Viewability Trends, Fraud

The viewability rate for publisher sourced ad inventory remained relatively unchanged at 52% during the fourth quarter, according to a new report from Integral Ad Science. Meanwhile, the level of ad fraud increased over the previous quarter, but still remained …

Google Touts Its Efforts To Combat Bad Ads Google Touts Its Efforts To Combat Bad Ads

Google released a new infographic looking at how it fought “bad advertising” on the web in 2014. If you’ll recall, Google released this video about how it makes ads safer back in 2012: The infographic is the latest look at …

Netflix Releases Teaser For Teaser For Marvel’s Daredevil Netflix Releases Teaser For Teaser For Marvel’s Daredevil

Netflix just uploaded a teaser for the teaser trailer of its upcoming show Marvel’s Daredevil. Yes, it’s a teaser for the teaser. The real teaser will come tomorrow. Prepare to be teased (about being teased). We’re told Daredevil will be …

Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It’s harder than ever to get exposure in the News Feed without paying for it. Still, Facebook has launched new features, including tools …

Twitter’s Promoted Tweets Get Syndicated Twitter’s Promoted Tweets Get Syndicated

Twitter just announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. This is starting with Flipboard and Yahoo Japan. There’s no question that Internet users experience Twitter in many places beyond Twitter itself, so it …

Google Adds Surveys To Ad Muting Google Adds Surveys To Ad Muting

Back in 2012, Google launched the “mute this ad” [x] icon for AdSense ads, enabling users to have more control over the ads they see. This appears in the corner of display ads on the Google Display Network. When a …

As StumbleUpon Sends More Traffic, CEO Talks Content Submission As StumbleUpon Sends More Traffic, CEO Talks Content Submission

It was only four short years ago that StumbleUpon was the biggest driver of social media traffic to websites. Look at this chart from StatCounter we shared in January, 2011. Was StumbleUpon a big traffic driver for your site back …

Here’s How The Top Super Bowl Ads Played On Social Media Here’s How The Top Super Bowl Ads Played On Social Media

So, were you wondering which of last night’s Super Bowl ads got the most buzz on social media? Engagor has put together an infographic looking at the top five, as well as total Super Bowl ad mentions across Twitter and …

Wouldn’t A Dislike Button Help Facebook Deal With This Issue? Wouldn’t A Dislike Button Help Facebook Deal With This Issue?

Late last week, Backchannel put out a very interesting report on Facebook using a group of human testers to help them figure out the type of content to show in the News Feed. Sometimes algorithms just aren’t enough. If your’e …

Firefox Deal Continues To Help Yahoo, Hurt Google Firefox Deal Continues To Help Yahoo, Hurt Google

In November, Yahoo and Mozilla entered a partnership that made Yahoo the default search experience on Firefox, replacing Google, which had held the spot for the past decade. The deal showed some great early results for Yahoo in terms of …

Netflix To Offer $1 Billion In Senior Notes As It Continues Content Expansion Netflix To Offer $1 Billion In Senior Notes As It Continues Content Expansion

Netflix just announced that it will offer a billion dollars in senior notes through an offering to qualified institutional buyers. Proceeds will be used for content acquisition, among other things. “The interest rate, redemption provisions, maturity date and other terms …

Google Now Just Got A Lot More Useful Google Now Just Got A Lot More Useful

Google Now may be getting a whole lot more useful as Google just announced that it’s integrating with third-party apps on Android. The company has already partnered with over 30 developers to bring new cards into the fold, giving users …

Jack Dorsey Tweets Praise For Twitter CEO Jack Dorsey Tweets Praise For Twitter CEO

On Thursday, Twitter co-founder Jack Dorsey unleashed a series of tweets about Twitter’s place in the world, and showed support for CEO Dick Costolo, who has been under fire from some investors and analysts of late. Some are calling for …

How Ranking Works In Pinterest’s Guided Search How Ranking Works In Pinterest’s Guided Search

Pinterest launched Guided Search last April as a new way to help users discover content with some nudging in the right direction. It’s basically Pinterest’s way of suggesting search refinements as you browse. For example, if you search for “pasta,” …

Google Analytics Lets You More Easily Analyze Patterns In Search Queries Google Analytics Lets You More Easily Analyze Patterns In Search Queries

Google announced a new query word count dimension for AdWords search queries in Google Analytics. This will enable users to more easily analyze patterns without having to manually classify them. Google announced the update in a Google+ post: Earlier this …

Here’s What’s Coming To Netflix In The Next Week Here’s What’s Coming To Netflix In The Next Week

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. Well it’s …

Google Responds To Yahoo’s Firefox Deal On Earnings Call Google Responds To Yahoo’s Firefox Deal On Earnings Call

Google released its Q4 and fiscal year 2014 financial results on Thursday with full year revenue up 19% year-over-year at $66 billion and revenue of $18.1 billion for the quarter, which was a 15% year-over-year increase. During the company’s conference …

Facebook Puts Businesses In Present Users’ News Feeds With Place Tips Facebook Puts Businesses In Present Users’ News Feeds With Place Tips

Facebook just announced the launch of a new Place Tips feature, which is (for now) only available on iPhone. For some reason, Facebook is showing this off in a Vimeo video rather than a Facebook video, which it has been …

Here’s How People Are Using Google’s Inbox (Marketers, Pay Attention) Here’s How People Are Using Google’s Inbox (Marketers, Pay Attention)

Google is trying to revolutionize email again with Inbox by Gmail, which the company unveiled in October. It’s still available on an invitation-only basis, but Google says it’s already received over a hundred thousand pieces of feedback on the product. …

Zuckerberg Opens Up About Facebook Search Zuckerberg Opens Up About Facebook Search

As you may know, Facebook greatly expanded its search offerings last month when it launched the ability to search posts. You can now search keywords and get back results from people and pages you’re connected to. It instantly made Facebook …

Facebook Just Said A Lot Of Things About Its Video Growth Facebook Just Said A Lot Of Things About Its Video Growth

Facebook has been touting its major growth in video this month, and that continued on Wednesday afternoon as the company reported its earnings for the fourth quarter and full year 2014. On the company’s earnings call, CEO Mark Zuckerberg revealed …

Google Analytics Makes Remarketing Activation Easier Google Analytics Makes Remarketing Activation Easier

In an effort yo make it simpler for advertisers to enable remarketing, Google has added the ability in Google Analytics to do so with a single toggle with new Instant Activation. Now, rather than manually updating all of your site …

Facebook Grew Mobile Daily Active Users By 34% Over The Past Year Facebook Grew Mobile Daily Active Users By 34% Over The Past Year

Facebook just released its earnings report for the fourth quarter and full year. It posted a 58% increase in yearly revenue, and a 49% increase for the quarter. “We got a lot done in 2014. Our community continues to grow …

Over Half Of Emails Opened On Mobile Or Tablets Over Half Of Emails Opened On Mobile Or Tablets

Experian Marketing Services has released its 2014 Q3 Email Benchmark Report finding that both mobile device usage and email engagement increased and that 53% of emails were opened on a mobile or tablet device during the quarter. Here’s a look …