Quantcast
15,150
Posts
65,843
Comments

About Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.
Facebook Tells Marketers About What Users Are Saying Facebook Tells Marketers About What Users Are Saying

Facebook announced that it is going to begin offering topic data to marketers in an effort to let businesses get a better idea of what people are saying about their products on Facebook, so they can better optimize their strategies. …

Adobe Aims To Improve ‘Internet of Things’ Marketing Adobe Aims To Improve ‘Internet of Things’ Marketing

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements “The product and partner announcements cover where marketing is going next: bringing digital experiences to the physical world, IoT and wearable devices, mobile marketing innovations …

Can Twitter Have Facebook-Like Success With Video? Can Twitter Have Facebook-Like Success With Video?

Video has become huge for Facebook, and Twitter is hoping it can follow a similar path. Autoplay has certainly lent itself well to Facebook’s success, and it sounds like Twitter is about to follow suit. While Twitter video is still …

Here’s An Hour of Google Helping Small Businesses Here’s An Hour of Google Helping Small Businesses

If your’e a small business still trying to navigate this thing we call the web and to figure out how to best get Google to treat your site well, you might want to watch the latest video from the Google …

Is the Apple Watch For You? Is the Apple Watch For You?

Back in September, Apple unveiled the Apple Watch at a big event, which also saw the introduction of the latest iPhone models. Six months later, the company just held another event talking about it more, and mostly telling us things …

Netflix Releases Latest ISP Speed Rankings Netflix Releases Latest ISP Speed Rankings

Netflix just released its monthly update on Internet service provider speed data, ranking the top ISPs in terms of speed for its streaming service. January’s data saw Verizon FIOS hang on to its lead in the U.S., but Cablevision matching …

Google Ditching 4 Search Funnels Columns in AdWords Google Ditching 4 Search Funnels Columns in AdWords

Google launched Search Funnels columns a little over two years ago (three years after first introducing Search Funnels reports), enabling advertisers to incorporate Search Funnels data into their everyday optimizations by adding the columns to their campaign, ad group, keyword …

Twitter Lets Advertisers Reach ‘Partner Audiences’ Twitter Lets Advertisers Reach ‘Partner Audiences’

Twitter announced a new offering for its advertisers, enabling them to reach people from audiences created by its Marketing Platform partners. Advertisers will be able to target Twitter Ads at users who have shown “powerful signals of intent” off of …

Google’s Twitter Deal May Impact Your Reputation Google’s Twitter Deal May Impact Your Reputation

Last month, we learned that Google and Twitter have struck a new deal to put real-time tweets back into Google’s search index after going without them for a few years. Google isn’t expected to implement tweets into its results in …

Google Ranking Signal Not As Pressing As You Thought Google Ranking Signal Not As Pressing As You Thought

Last week, Google announced two new ranking signals related to mobile. One has already been implemented, and takes into account app indexing when showing results to signed-in users who have apps installed on their devices. The second signal looks at …

Google Finally Launches AdWords App Google Finally Launches AdWords App

Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It’s hard to believe Google is just now offering such an app, but better late than never, right? Advertisers can …

Here’s What’s Coming To Netflix In The Next Week Here’s What’s Coming To Netflix In The Next Week

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. Available on …

Your Facebook Page May Soon Lose Some Likes Your Facebook Page May Soon Lose Some Likes

Facebook announced that it is making changes to the way Page likes are counted, as it removes memorialized and voluntarily deactivated accounts from Pages’ like counts. In other words, you may soon see your Page’s like count drop a bit. …

Should Facts Outrank Links As A Google Signal? Should Facts Outrank Links As A Google Signal?

Google has a new paper out that discusses how it might rank pages based on facts as opposed to links. If this were to become the case, it would represent a huge move for the search engine, which has historically …

Pinterest Ads Are Getting Better Pinterest Ads Are Getting Better

With its Promoted Pins now available to advertisers, Pinterest is working on improving what its ads can do, as you’d expect. The most important thing an online ad can do is target the right people, so those advertisers will be …

Google Significantly Upgrades Contacts Google Significantly Upgrades Contacts

Google just released a preview of its new Contacts experience, which comes across as a major upgrade right off the bat, unlike other recent next-generation email-related offerings from the company. As Google says, the new experience makes it easier for …

Twitter Digits Can Now Help You Personalize Your App, Make It More Secure Twitter Digits Can Now Help You Personalize Your App, Make It More Secure

Twitter announced friend-finding and two-step verification for Digits, its sign-in tool for developers. Twitter launched its new mobile app development platform called Fabric in October. It’s made up of three modular kits, including a Twitter kit, which includes Digits. Digits …

How To Set Up App Indexing For Ranking In Google How To Set Up App Indexing For Ranking In Google

Last week, Google made two announcements about how it will rank search results on mobile devices going forward. The one that has received the greatest amount of attention is the inclusion of a mobile-friendly ranking signal, which will go into …

A Clearer Look At Mobile Ad Viewability A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come …

Twitter Gives Websites Video Embeds Twitter Gives Websites Video Embeds

Twitter announced the launch of a new embedded video widget, which enables people to embed Twitter-hosted videos on their websites, utilizing the same JavaScript used by tweet buttons and embedded tweets. The widget works with videos captured and uploaded via …

Marketers Not Confident In Their Big Data Efforts Marketers Not Confident In Their Big Data Efforts

Infogroup has a new study out, which reports that 47% of marketers are seeing a return on their big data investments. The study is based on a survey of nearly 600 marketers, and found that while over half of them …

Should Photos Still Be Part of Your Facebook Strategy? Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that …

Yahoo’s Search Market Growth Flatlines Yahoo’s Search Market Growth Flatlines

In November, Yahoo and Mozilla entered a partnership that made Yahoo the default search experience on Firefox, replacing Google, which had held the spot for the past decade. The deal showed some great early results for Yahoo in terms of …

How To Make Your Site Mobile-Friendly, According To Google How To Make Your Site Mobile-Friendly, According To Google

As you’re probably aware, Google is preparing to launch an algorithm change that includes a signal telling Google sites that are mobile-friendly should get a rankings boost. This will remain just one of many signals Google takes into account when …