Author Archive for: ‘Chris Crum’

Twitter Gives Businesses Audience Insights

Twitter just announced the launch of a new tool to help advertisers better understand key audiences for their ads on Twitter. It’s called Audience Insights, and lets you discover information about your followers and people who have engaged with your tweets organically. The offering also enables advertisers to identify new and relevant audiences to target for future campaigns. There’s a …

Read More

Google Starts Indexing iOS App Content

Google just took its App Indexing initiative to the next level with the announcement that it is bringing app indexing to iOS apps. This is huge news considering that many app developers build for iOS before Android if they even bother to build for Android at all. Google recently named app indexing as a ranking signal in mobile search results …

Read More

Yelp Adds Online Boutique Shopping

Yelp announced that it is now offering local boutique shopping through its website and mobile apps via a new partnership with Shoptiques.com. This enables users to purchase items from various local boutiques, directly through Yelp. This is only the first partner (with presumably more to come) Yelp has made in the shopping category, which is its largest category of reviewed …

Read More

Grace and Frankie: Season 2 Is Officially Happening [Netflix]

Netflix has renewed yet another one of its original shows. The company just announced that Grace and Frankie will return for season 2 sometime next year. Just announced: @GraceandFrankie will return for Season 2 on Netflix! pic.twitter.com/pxL0DNjw5j — Netflix US (@netflix) May 27, 2015 The show, which comes from Friends creator Marta Kauffman and stars Jane Fonda and Lily Tomlin, …

Read More

The Verge Publisher Vox Media Acquires Re/code

There’s a lot happening in the world of tech news media. The latest piece of news in the publisher circuit is that Vox Media (The Verge, SB Nation, Polygon, Vox.com, Eater, Racked, Curbed) is acquiring Re/code roughly a year and a half after its launch. Re/code was started at the beginning of 2014 after All Things D, led by Kara …

Read More

Gigaom Is Coming Back Under New Ownership

In March, the tech news industry was shocked by the news that one of its most prominent blogs, Gigaom, was shutting down after revealing it was unable to pay its creditors. On Tuesday, it was announced that the site will be back. It just won’t be the Gigaom that you knew. In other words, the domain will be there, along …

Read More

Facebook Puts Critic Content On Restaurant Pages

It appears that Facebook is taking another step in offering an alternative to Yelp and similar services. The company has reportedly partnered with a number of content providers to show reviews from food critics on restaurants’ Facebook Pages. The feature is being tested according to multiple reports. Facebook tells me that yes, they’ll include negative critical reviews on restaurant pages: …

Read More

eBay Promoted Listings: Only Pay For Clicks That Result In Sales

eBay announced the launch of new Promoted Listing ads, which enable advertisers to pay only for clicks that result in an item being purchased. The company says you can use the ads to boost item visibility, start a campaign at any time, and pay only when your item sells. It promises quick and easy setup, advertiser control, detailed reporting, and …

Read More

A Lot More People Get Periscope Access As App Hits Android

Twitter’s Periscope app is now available to Android users who have so far had to stand idly by while iOS device owners had the luxury of talking about and using one of the most talked about apps of the year to date. As you’ll recall, Periscope and rival Meerkat both gained a lot of attention back during SXSW, and there …

Read More

Did Google’s Attempt To Fix Racist Results Screw Over Businesses?

It looks like Google Maps vandalism and Google’s way of addressing it may have led to a massive rankings shift in local search results, which can obviously have a major impact on businesses. Have you noticed any drastic changes in local search results? Let us know in the comments. Last week, news came out that Google Maps had been tampered …

Read More

Now Charter Communications Is Going To Buy Time Warner Cable

Now that Comcast’s acquisition of Time Warner Cable has fallen apart, Charter Communications has swooped in to attempt an acquisition of TWC. In February, Comcast announced its intent to acquire the other cable giant, but that deal officially died in April as Comcast abandoned its efforts following reports that the Department of Justice and Federal Communications Commission were to recommend …

Read More

Google Improves Ads For Nearby Businesses

Last year, Google announced an improvement to location extensions which saw businesses with multiple locations being able to display up to three on their mobile search ads. Google has now made a new improvement, saying it will show three or four different businesses for location-related searches, such as “nearby auto repair” for example. Each of these units will feature click-to-call …

Read More

Google Has Replaced Matt Cutts

It looks like Matt Cutts has been officially replaced as the head of web spam at Google. We don’t know who his replacement is, and we might not anytime soon, but the company has confirmed his replacement nevertheless. In July, it will be the one-year anniversary of when Cutts announced he was taking leave from Google. It was originally supposed …

Read More

What Does Google’s New Tweet Section Mean For You?

Google and Twitter have been teasing us with a new integration of tweets into Google search results for months, but this week they finally made the official announcement. Real-time tweets are now showing in Google search results on mobile devices with desktop integration to come soon. What do you think of the new feature? Do you see any opportunities to …

Read More

Here’s What’s New on Netflix This Week

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. We don’t have a terribly long list for you this week, but there are a few things that some will find of …

Read More

Google Search Console Gets App Indexing-Friendly

Earlier this week, Google announced that it has rebranded Google Webmaster Tools as Google Search Console. The company did not announce any new features to accompany the name change, but it didn’t take them long to unveil the first updates to the product under the new brand. On Friday, Google announced the addition of new reports to show how Google …

Read More

Twitter Releases New Ads Globally

Last summer, Twitter unveiled its objective-based campaigns, reports, and pricing, which it described as a new way to optimize ad campaign performance. They enable advertisers to only pay for actions that are “aligned with” their marketing objectives. Until now, these have been in beta, but the company announced on Wednesday that they’re now available globally to all advertisers. The workflow …

Read More

Bing Wants To Better Surface Mobile Apps

Bing is trying to make it easier for mobile application developers to get their apps found in search results. It’s expanding its “Actions Intelligence” to Bing and other Bing-powered search products, such as Cortana, and creating a “massive” index of apps and app actions. To make it easier for developers to participate, it’s utilizing standardized markup, which developers can use …

Read More

PLAs Come To YouTube With TrueView For Shopping

Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos. It’s no wonder that Google has been encouraging marketers to create more “how to” videos. These are exactly the type of videos Google created TrueView for Shopping ads for – those …

Read More

Here’s A Preview Of What’s Coming To (And Going Away From) Netflix in June

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. This time, we’ve got a preview of some titles that will be hitting the streaming service in the month of June. It’s …

Read More

Google Webmaster Tools Changed To Google Search Console

Recognizing that a lot of different types of people use Webmaster Tools beyond just traditional webmasters, Google has decided to rebrand its popular product to reflect that. From now on, Google Webmaster Tools will be known as Google Search Console. Here’s the logo: “For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to …

Read More

Twitter Shares Findings On Video Engagement

Twitter released some new findings about video usage on its network based on commissioned surveys across fourteen countries and speaking to over a thousand people specifically selected to reflect the demographic profile of each country. This infographic represents U.S. insights. “The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen,” says Matt …

Read More

Facebook’s FbStart Expands To Pre-Launch Startups, Adds Benefits

In April of last year, Facebook announced FbStart, a program to give satartups developer tools and services from Facebook and partner companies to help them get their businesses to take off. The company opened it up to startups the following month. On Thursday, the company provided an update on the program, and revealed that it has distributed $100 million in …

Read More

Here’s What The New AdWords Editor Does

Google announced the launch of an update to its latest version of AdWords Editor. Version 11.0 was released last year, and now 11.1 is available. You can upgrade here. The latest update includes full support for labels, upgraded URLs, call-only ads, ads in mobile apps, etc. With full label support, advertisers can now create, edit, or delete labels using the …

Read More

Google’s Chromecast Gains Fox, CBS Support

It’s a good day for Chromecast users hoping to get more streaming content options. Both CBS and Fox announced new support for Google’s $35 streaming device. CBS announced the ability to cast CBS content from CBS.com and the CBS App, including that from the CBS All Access subscription service, which costs $5.99 a month for over 7,000 on-demand episodes from …

Read More

Is This Facebook’s Most Small Business-Friendly Offering Yet?

Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near the business, Facebook can advertise to them. Now, the adds have a new feature that will enable the user to interact directly with the business. “Local awareness ads are built to …

Read More

Mobile-Friendly Update Bing Announced In November Still Hasn’t Rolled Out

In November, Bing principal program manager Mir Rosenberg wrote in a blog post, “We started probing web pages for ‘mobile friendliness’ and ranking web pages accordingly on our users’ mobile phones.” Bing had begun using mobile friendliness as a ranking signal for a “small but steadily growing percentage” of mobile queries. Apparently that growth was pretty slow, as a full …

Read More

Google Says To Reach YouTube Users On How-To Searches

Google is giving marketers some best practices for capitalizing on major growth in how-to searches on YouTube. Believe it or not, these types of searches have seen 70% growth year-over-year. A whopping one hundred million hours of such content has already been watched in North America in 2015, it says. In other words, this is an opportunity for businesses who …

Read More

Former Google+ Chief Loves Facebook’s ‘Buttery Smooth’ Instant Articles

As you may have read, Facebook finally introduced its Instant Articles offering officially. The company has partnered with The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild to launch the initiative, and will add additional partners in time. What it does is enable publishers to feed content directly to Facebook, which then …

Read More

Netflix Gets Exclusive Rights To Mark Duplass FIlm ‘Creep’ [Report]

Movie news blog JoBlo is reporting that Netflix has acquired exclusive worldwide streaming rights to horror-comedy film Creep from director Patrick Brice and co-written by Brice and Mark Duplass, who also stars in the film and co-produced it along with Jason Blum. Creep is a found footage film, which debuted at SXSW last year, and currently holds a 6.7 rating …

Read More

Facebook Status Update Engagement Down 72%

Simply Measured has a new report out evaluating the performance of the Facebook efforts from the top brands. The findings may help businesses of all sizes plan their own strategies. What strategies have you found to work the best in recent months? Share your thoughts in the comments. The study looked at data from 11,522 posts by 96 brands, 1,172,091,468 …

Read More

Facebook Instant Articles And What They Mean For Referral Traffic

And so it begins. After months of rumor and a little bit of chatter from the company itself, Facebook finally announced Instant Articles, its initiative to get publishers to let Facebook host content. The company bills it as “a fast and interactive experience for reading articles in News Feed” and “a tool for publishers to create fast, interactive articles on …

Read More

Email Subject Line Length: Does It Really Matter?

There are a lot of components to a successful email marketing campaign, and one of those is an effective subject line. In fact, there are various sub-components of that. One is the length. Are longer or shorter subject lines more effective? Is there a sweet spot character count that you should strive for all the time? If you look at …

Read More

Will AOL Get Rid Of The Huffington Post Under Verizon?

If you’ve been on the internet today, you probably know that Verizon is acquiring AOL, pending regulatory approval and closing conditions. While the announcement made no claims that AOL’s content properties would be spun off, reports at Re/code have suggested otherwise. As we referenced in an earlier article on the acquisition, Re/Code’s Peter Kafka suggested Verizon could decide to spin …

Read More

Facebook Adds Carousel Format To Mobile App Ads

Facebook announced that it is extending its carousel ad format to mobile app ads. The format enables advertisers to showcase multiple images and links in one ad. “Since its introduction last year, the carousel format has been successful for advertisers, driving 30 to 50 percent lower cost-per-conversion and 20 to 30 percent lower cost-per-click than single-image link ads,” a Facebook …

Read More

Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The Media Rating Council announced last week that it has issued interim guidance for how to proceed with measuring and transacting …

Read More

Soon You’ll Be Able To Easily Search For And Buy Things On Facebook

A new feature Facebook is testing could turn the social network into more of an e-commerce market place or digital swap meet. You’ll soon be able to search across Facebook for items to buy from other users. Do you use Facebook to sell items currently? Is this something you may do in the future? Let us know in the comments. …

Read More

Verizon Is Buying AOL For $4.4 Billion

Verizon announced that it has signed an agreement to acquire AOL for $50 per share, in a deal valued at roughly $4.4 billion. Verizon is painting the acquisition as a “significant step in building digital and video platforms to drive future growth” and ” as driving its LTE wireless video and OTT (over-the-top video) strategy. The deal, Verizon says, will …

Read More

Apple Announces Partnerships For Environmental Efforts In China

Apple announced that it is expanding its renewable energy and environmental protection efforts in China. This includes a multi-year project with World Wildlife Fund, which the company says will “significantly increase” responsibly managed forests across the country. The two strive to protect a million acres of forests, which provide fiber for pulp, paper, and wood products. Apple says its goal …

Read More

Google Called Upon To Make Self-Driving Car Accident Reports Public

Google’s self-driving cars are coming under fire again as the Associated Press reported that four out of forty-eight of the cars Google has driving around California have gotten into accidents since September. As has been the case with previously reported accidents, however, none of these were actually the fault of Google’s cars, at least according to the company. According to …

Read More

Is Google’s Panda Not Doing Its Job Well Enough?

Google has been advising webmasters against publishing thin content for years. In fact, the famous/infamous Panda update was designed to weed thin content out of the high rankings of Google’s search results. Obviously that hasn’t completely deterred websites from producing it. Do you think the Panda update has done its job well? Let us know what you think in the …

Read More

Celebrate Mad Men With This Google Retrospective

Google has partnered with Lionsgate on an interactive Mad Men retrospective as the acclaimed series nears its final episode. Fans can go to madmen.withgoogle.com to get a look over 300 pieces of content released for the first time in digital format. This includes artwork, interviews, audio commentaries, etc. This is the first time Google Play has offeredany kind of a …

Read More

How To Remove Your House From Google Street View

Apparently it’s really easy to get your home blurred out on Google Maps Street View if you don’t like the idea of people looking at where you live. In fact, you can also let Google know you want other things, such as your face, car, license plate, or other objects, blurred if the company’s Street View cars captured them, and …

Read More

New Facebook Feature Should Increase Link Sharing

Facebook is testing a new feature that could (and should) lead to mobile users sharing more links, which in turn, should increase Facebook’s lead as the social media referral traffic king. TechCrunch reports that Facebook is piloting “a new way to add a link that’s been shared on Facebook to your posts and comments”. Essentially, when you go to post …

Read More

Netflix Releases Latest ISP Speed Rankings

Netflix just released its monthly update on Internet service provider speed data, ranking the top ISPs in terms of speed for its streaming service. This reflects the month of April. Verizon FIOS remained in the top spot in the U.S. but Cox continued to climb, moving up to the number 2 slot overtaking Cablevision Optimum by a hair. Cox has …

Read More

A Fascinating Look At The WordPress Job Landscape

WP Engine released some interesting research into the “WordPress economy” and jobs that call for WordPress skills throughout the United States. The study utilized online listings from Indeed.com for WordPress-centric positions, and analyzed which jobs are most in demand, which areas show the most interest in WordPress skills, and which salaries are most common. “WordPress is the most dominant content …

Read More

Was Google’s Update Really Mobilegeddon?

It turns out Google’s mobile-friendly update didn’t quite have the doomsday impact that some thought it might. I can’t say I’m shocked. While it’s clearly a significant update, these cries of “mobilegeddon” always felt a little sensational to me. While the importance of having a mobile-friendly site can’t be overstated, the fact is that many sites were already mobile-friendly, and …

Read More

Here’s What’s New On Netflix (Plus Mother’s Day Picks)

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. Along with the list of upcoming titles, Netflix sent along its picks for Mother’s Day this week, which are already available. We’ll …

Read More

Flickr Just Got A Big Redesign. What Do You Think?

Flickr just unveiled a major overhaul of its upload, photostream, share and search experience across mobile and desktop. It comes with the company’s advanced image recognition technology. “This new set of tools and powerful search will make it easier to access, organize, and share your photos anywhere,” a spokesperson for Flickr tells WebProNews. So far, I haven’t seen a lot …

Read More

Yelp For Sale? Report Says It’s Exploring Options

Yelp might be up for sale, according to a report from The Wall Street Journal, which says, citing people familiar with the matter, that it is working with investment bankers and has “been in touch with potential buyers” in recent weeks. It notes that the company could still decide against a sale, but it seems to be exploring its options. …

Read More

Candace Cameron Bure: Steve Might Appear On Fuller House [Netflix]

Candace Cameron Bure, who played DJ Tanner on Full House, will of course reprise her role on Netflix’s forthcoming Fuller House, a spin off of the show, which will see much of the original cast reunite. Cameron Bure has been making the rounds in the media, appearing on various talk shows as fans clamor to know more about the show. …

Read More

Davie Coulier Confirms He’ll Be On Netflix’s Fuller House

It’s still hard to believe that Full House is actually getting a reboot with cast members from the original, but it is happening. I guess Girl Meets World proved anything is possible. Fuller House, which Netflix officially announced last month, just picked up another familiar face as Dave Coulier, who played Joey, is now on board. Netflix ordered 13 episodes …

Read More

Is A Spotify Video Service On The Way?

A Spotify video service may soon be a reality if there’s any weight to the latest reports making the rounds. The Wall Street Journal is reporting that Spotify is now trying to get a video service off the ground. Mike Shields and Jens Hansegard write: Music streaming service Spotify is laying plans to enter the hotly competitive Web video business …

Read More

Groupon Offers $25,000 Stand-In For Sons On Mother’s Day

Oh, that Groupon. The company just announced that for $25,000, it will send one of its employees to your mother’s house in your place on Mother’s Day. “We recognize that it’s difficult for everyone to make it home for Mother’s Day,” a spokesperson for the company tells us in an email. “As a result, we’re offering the ultimate Mother’s Day …

Read More

Nintendo Rides At Universal Theme Parks To Become A Reality

Gamers everywhere rejoice. Nintendo and Universal Parks & Resorts just announced that they will be creating “spectacular, dedicated experiences based on Nintendo’s wildly popular games, characters and worlds” to Universal theme parks. The agreement between these two giants is seen as a major move by Nintendo to expand the reach and popularity of its characters and intellectual property. Nintendo may …

Read More

Google Street View Now Lets You Tour Madagascar, The World’s Oldest Island

Google announced that Street View has come to Madagascar, which is said to be the world’s oldest island. According to Guinness World Records, Madagascar became an island around 80-100 million years ago, when it split off from the Indian subcontinent. It has an area of 587,041 km² (226,657 miles²), and ranks as the world’s fourth largest island. “For almost 88 …

Read More

About Daniel Zhang, The New CEO Of Alibaba Group

Alibaba managed to take the title for the largest global IPO ever in September, and the company is about to be under new (yet familiar) leadership . Alibaba reported its March 2015 and fiscal year 2015 financial results on Thursday while also announcing that COO Daniel Zhang will become CEO of Alibaba Group starting May 10. He will replace Jonathan …

Read More

Yelp Wants Users To Speak Up About Nevada Bill

Yelp is encouraging its users around the country, but particularly in Nevada, to let members of the Nevada State Assembly and Governor Brian Sandoval’s office know that they oppose a bill sponsored by casino Mogul Steve Wynn, which the company says would roll back the state’s anti-SLAPP law. If you’re unfamiliar with the term SLAPP, it stands for Strategic Lawsuit …

Read More

Google Is Killing Its PageSpeed Service In 3 Months

Back in 2011, Google launched Page Speed Service, an online service that automatically speeds up loading of your web pages. This was introduced after Google announced site speed as a ranking factor in its search results the year prior. The company is now shutting down the service. It released a deprecation announcement, which says (via TechCrunch): After 4.5 years of …

Read More

Facebook Improves Audience Network Ads

Facebook is sharing some numbers on the performance of Audience Network, the mobile ad network it launched last year, which lets developers show Facebook ads within their apps and advertisers reach people beyond the confines of Facebook itself. The company also introduced some new native ad templates for the network, as well as new native ad management tools and horizontal …

Read More

Facebook Advises Pages Against Posting YouTube Videos

Facebook is making it clearer and clearer to Page owners that they’re more likely to see better reach if they post native Facebook videos as opposed to videos from YouTube or other services. Are you having any luck reaching fans with non-Facebook videos? Let us know in the comments. According to a report from AdWeek’s SocialTimes, some Page admins have …

Read More

Google Is Replacing The Most Used Feature In Webmaster Tools

Google announced the release of the new Search Analytics report in Webmaster Tools, which it promises will deliver webmasters more precise data. It is replacing the Search Queries report, which the company says is the most used feature in Webmaster Tools. “If you manage a website, you need a deep understanding of how users find your site and how your …

Read More

Facebook And IBM Are Working Together On Personalized Ads

Facebook and IBM have teamed up on marketing solutions with IBM’s marketing cloud clients now being able to utilize Facebook’s ad capabilities starting today. This includes Custom Audiences, which can be used in conjunction with IBM’s analytics and design features. IBM has a new feature called Journey Designer, which brands can use to create personalized customer experiences and then use …

Read More

Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒ with four in five of the videos coming from YouTube. Have you been seeing more results from Google services lately? …

Read More

Google Shows Off New AdWords Formats, Tools

Google made a bunch of AdWords announcements at an AdWords event on Tuesday. The event, which was streamed live on the Internet is available to watch in its entirety here: “Consumers, particularly on mobile devices, now have higher expectations than ever before – they want everything right, and they want everything right away,” says Jerry Dischler, Vice President, Product Management …

Read More

Is Being A B2B Data Provider Foursquare’s True Calling?

Foursquare is looking to do more with its location data on the B2B front. The company is touting its Location Cloud offering, which it calls “the most complete set of place data and geo-technology powering the digital world.” “Location data is more than just a point in space or set of latitude and longitude coordinates. By aggregating and analyzing massive …

Read More

Nellie Bly Honored With Google Doodle, Karen O Song

Nellie Bly is the subject of Google’s doodle for May 5, as the day would have been the journalist’s 151st birthday. Bly was her pen name. Her real name was Elizabeth Cochrane Seaman. She was best known for her record-breaking trip around the world in 72 days and an an exposé in which she faked insanity to study a mental …

Read More

Is This How Google Is Going To Use Tweets?

It looks like Google’s new Twitter integration might be starting to take effect, with one possible format seen in the wild on Android. Are you looking forward to Google utilizing Twitter more? Discuss. Earlier this year, it came to light that Google and Twitter struck a new deal that would see Google indexing tweets in real time and that tweets …

Read More

A Closer Look At The New Google+ Collections Feature

Google seems to be telling people that Google+ is very much alive. Last week, it randomly joined Twitter out of the blue, and now it just announced a new feature that brings to mind offerings from Pinterest and Flipboard. The feature is called Google+ Collections, and it’s pretty much exactly what it sounds like. Users can create collections of content …

Read More

Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. As you may know, the MRC works with other industry organizations (ANA, IAB and …

Read More

Who Invented the Piano? Google Doodle Celebrates 360th Birthday of Bartolomeo Cristofori

Who invented the piano? Bartolomeo Cristofori di Francesco of course! Don’t worry, you’re not the only one who didn’t know. A lot of people don’t know that (if you did, give yourself a nice pat on the back). Google is hoping to make sure a lot more people do know who invented the piano by giving Bartolomeo Cristofori a doodle …

Read More

Facebook Instant Articles: More Details Emerge

There have been reports for months that Facebook has been looking to get publishers to let the social network host their content so it can show it to users in a quicker, more user-friendly manner, particularly on mobile devices. In March, The New York Times reported that itself, as well as BuzzFeed, National Geographic, and others were joining Facebook in …

Read More

Pinterest Gets A Developer Platform

Pinterest just announced the launch of the Developers Platform, a suite of APIs for building apps and integrations that “bring pins to life,” as the company puts it. “This is the first time we’re opening up API access for the development of consumer apps,” a spokesperson for Pinterest told WebProNews in an email. “We’re starting with a beta program where …

Read More

‘Ok Google’ Coming To More Android Apps

Google is giving developers a new way to let Android users interact with their apps with voice commands. The company announced the launch of its first set of partners for custom voice actions, as well as plans to expand it more broadly. Google said in a Google+ post, “This feature will enable people to say things like ‘Ok Google, listen …

Read More

Facebook News Feed Change Leads To Increased Sharing?

Breaking news: Facebook is the most dominant social network for people sharing content. Seriously though, the social beast only manages to keep growing and extending its lead. ShareThis has a new report looking at Q1 consumer sharing trends, finding that Facebook strengthened its leadership position, and giving some credit to a January update Facebook made to its News Feed algorithm. …

Read More

You’re About To Learn A Hard Lesson If You Do This With Your eBay Listings

If you are using duplicate listing tactics to increase your chances of getting sales on eBay, you really want to stop doing that now, because it’s about to have a potentially devastating effect on your account and ability to make sales. eBay announced a new search penalty for sellers who violate its duplicate listings policy. Those who do so will …

Read More

Google Mobile-Friendly Update Completes Roll-Out

It appears that Google’s mobile-friendly update has fully rolled out, but as of Friday morning, not all pages had been indexed yet, so it’s possible that you’ll still see effects from it that haven’t taken place just yet. That said, it sounds like the impact of the update is far less significant than the “Mobilegeddon” headlines would have had you …

Read More

Here’s What’s Coming To Netflix In The Next Week

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. Netflix is adding quite a mix this time from Blue Velvet to Legally Blonde. There are also a couple Netflix originals on …

Read More

How Publishers Are Using Facebook Interest Targeting

Chances are you aren’t seeing the same kind of organic reach for your Facebook Page posts that you once were. This is a widespread phenomenon that has been taking place for roughly the past year and a half, and has become a huge bane to marketers and publishers. I’m sure I’m not telling you anything you don’t already know. Still, …

Read More

Yelp Talks About Its Efforts In Ad Sales

Yelp released its Q1 earnings report on Wednesday, disappointing investors and sending its share price downward. The company did emphasize its rapid mobile growth. Another big focus of the company’s earnings call was on its salesforce. On its previous earnings call, Yelp had talked about beefing up its sales staff, saying it planned to increase sales headcount by 40% this …

Read More

Dealing With An Increasingly Mobile Yelp

Yelp released its Q1 financial results on Wednesday with a 55% revenue increase compared to the same quarter last year, but falling short of analysts’ expectations and sending its stock price down. Still, the company grew its cumulative reviews by 36% to 77 million, including a record 6 million reviews contributed during the quarter. Do you expect Yelp’s increasing mobile …

Read More

Microsoft Made A Bunch Of Announcements At Build

It was a big day in Microsoftland, where the company announced new Windows 10 features and unveiled a set of SDKs to help developers bring their code for the web, .NET, Win32, Android and iOS to Windows 10. Additionally, the company announced new Microsoft Azure data services for intelligent apps, Visual Studio and .NET tools and runtimes for Windows, Mac, …

Read More

Facebook About To Force Big Login Change

At last year’s F8 developer conference, Facebook announced some changes that would give users more control over what info they choose to share with apps. The company introduced the new Facebook Login, which lets users edit the permissions they give an app upon log in. They also announced a Login Review process and other changes to the API, which the …

Read More

Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental to them. Do you think Facebook can still be a valuable asset to small businesses despite the organic reach issue? …

Read More

Google’s Twitter Update Is About To Hit

Long story short, what you say and what others say about you on Twitter may start mattering a lot more. Do you expect to benefit from Google’s coming Twitter integration? Let us know in the comments. We learned in February that Google and Twitter struck a new deal that will see Google indexing tweets in real time. Initial reports indicated …

Read More

Twitter Acquires TellApart, Partners With DoubleClick

Twitter announced that it has agreed to acquire marketing technology company TellApart and partnered with Google’s DoubleClick to strengthen its cross-device measurement capabilities. TellApart provides retail and e-commerce advertisers with cross-device retargeting features for dynamic product ads, and Twitter sees the acquisition as a way to help advertisers reach its users wherever they are on desktop or mobile. Twitter says …

Read More

PayPal Extends One Touch Payment Feature To Web

PayPal announced the launch of One Touch for Web, enabling users to pay for things around the web without user IDs and passwords after their first login. The feature was first launched on mobile devices back in August. Since the mobile launch, merchants including Airbnb, Boxed, Jane.com, Lyft, Munchery, and YPlan have added One Touch to their services. “Not only …

Read More

Facebook Adds Video To Desktop App Ads

Facebook announced that it is adding video functionality to its desktop app ads so advertisers can encourage people to install and play Facebook desktop games. According to the company, over 130,000 new Facebook-connected games launched last year alone. “We strive to ensure that developers and marketers alike have the best tools to build, grow, and monetize their games,” says Facebook’s …

Read More

Amazon Launches New B2B Marketplace Amazon Business

Amazon announced a new B2B marketplace called Amazon Business, which features unique benefits tailored specifically to businesses. In fact, you even need a business license to use it, according to The Wall Street Journal. Amazon Business includes search and browsing features geared toward businesses as well as business-only pricing, including quantity discounts from select manufacturers and sellers. Businesses can also …

Read More

Apple Pay Continues To Gain Momentum

Apple released its financial results for its fiscal year 2015 Q2 on Monday. The company had a record quarter largely thanks to iPhone sales, as well as strong performances by Mac and the App Store. During the ensuing conference call, CEO Tim Cook talked a little bit about the momentum Apple Pay continues to gain. Here’s what he had to …

Read More

Apple: iPhone, Mac Are Cannibalizing iPad

Consumers seem to be showing less and less interest in Apple’s iPad line as time goes on, and that’s not necessarily because of the device’s competition from other tablets. In February, IDC released research finding that people bought 3 million fewer tablets in the prior quarter than they did a year before that. The iPad specifically not only faces that …

Read More

iPhone, Mac & App Store Give Apple Another Big Quarter

Apple released its financial results for its fiscal 2015 second quarter ended March 28. Thanks to strong performance by its iPhone, Mac and App Store businesses, the company posted 27% revenue growth and 40% EPS growth, setting records for the second quarter. The company managed to exceed Wall Street expectations. Quarterly revenue was $58 billion and quarterly net profit was …

Read More

Facebook Messenger Lets You Make Video Calls

Adding features to Messenger has obviously become a big priority at Facebook, and the company just announced potentially one of the app’s most important features to date. Facebook Messenger now lets you make video calls for face-to-face conversations. “Accounting for more than 10% of all mobile VoIP calls globally, Messenger already offers people the ability to make voice calls to …

Read More

Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall …

Read More

Should Entrepreneurs Seek Crowdfunding?

A lot of entrepreneurs in todays landscape must decide whether or not to go the crowdfunding route. If you ask multi-billionaire Richard Branson, you’re probably best off at least considering it. Branson has been an investor in popular crowdfunding platform Indiegogo, and in the UK, his Virgin StartUp has partnered with Crowdfunder to help entrepreneurs raise money for their projects. …

Read More

New Program To Add Business Value To Pinterest

Pinterest just announced its new Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts. It’s basically like Pinterest’s version of similar programs from other social networks, such as Facebook’s Preferred Marketing Developer (PMD) program, which recently became Facebook Marketing Partners. “The program helps businesses optimize and scale their Pinterest marketing and …

Read More

SanDisk Launches Enterprise Partner Program For VARs

Earlier this month, SanDisk announced a new Enterprise Reseller Partner Program, which provides new support, resources, and rewards for qualified VARs of its enterprise solutions. The aim, according to the company, is to enable VARs to develop and nurture new business opportunities and close deals more quickly. The program is available for SanDisk Commercial Business Channel partners, which resell SanDisk …

Read More

Impacted By Google’s Mobile-Friendly Update?

On April 21, Google began rolling out its mobile-friendly update, which makes the mobile-friendliness of a site a ranking signal. It has largely become known as “Mobilegeddon” by publications with a flare for the dramatic, as this name was given to it before it even launched or its effects were even felt. Were you prepared for the update? Was it …

Read More

Google’s Search Ad Revenue Growth Is Getting Uglier

It doesn’t look like things are improving for Google’s core search advertising business. There have been major concerns about it for a while now, and while Google’s latest earnings report doesn’t look too shabby on the surface, its growth rate is on a steady downward trajectory. BI Intelligence released this chart illustrating the decline in year-over-year growth over the course …

Read More

New WordPress Update Improves Sharing

Automattic released version 4.2 of WordPress, which is named “Powell” after jazz pianist Bud Powell. It’s now available for download/update. The company says its new features are designed to help bloggers communicate and share. For one, there’s a new “Press This” feature in the tools menu, which you can add to your browser bookmark bar or on your mobile screen. …

Read More

Page 6 of 34« First...«45678»102030...Last »