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About Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.
Facebook Teaches Marketers Some Things With Blueprint Facebook Teaches Marketers Some Things With Blueprint

Facebook marketing hasn’t gotten any easier over the years, and perhaps in recognition of that fact, the company just announced some new resources for marketers aimed at helping educate them on better leveraging the social network as a marketing platform. …

Google Says More About Mobile-Friendly Ranking Signal Google Says More About Mobile-Friendly Ranking Signal

About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid potentially devastating effects in search results. This is a major update …

Yelp Documentary: The Plot Thickens [Updated] Yelp Documentary: The Plot Thickens [Updated]

As previously reported, last week, Prost Productions announced a new documentary project called Billion Dollar Bully, which dives into the infamous Yelp “extortion” allegations that have persisted for at least six years. The basic story that we’ve seen brought up …

Google Was Just Granted A Patent For Manufacturing Contact Lenses Google Was Just Granted A Patent For Manufacturing Contact Lenses

On Tuesday, Google was granted a patent related to the manufacturing of contact lenses. This comes at a time when the company’s approach to Glass is in something of a transition. Google pulled the plug on the first phase of …

Should Viewability Standard Just Be A Jumping Off Point? Should Viewability Standard Just Be A Jumping Off Point?

As you know, the issue of ad viewability can be a contentious one among advertisers, agencies, and publishers, and we recently looked at this from various angles based on what such parties have been saying in the media. Some of …

Would You Let Facebook Host Your Content? Would You Let Facebook Host Your Content?

Early this year, as Facebook was touting its incredible growth as a video hosting provider, speculation began to mount that Facebook would look to host content beyond video. Would Facebook get publishers to let it host their articles? Would you …

Add Value To Your Content With Reddit Embeds Add Value To Your Content With Reddit Embeds

Reddit is now letting people embed its comment threads on their websites. They’ve been doing this for a couple of months with a limited number of people while the feature was in beta, but now anyone can embed comment threads …

Twitter Is Now Testing Autoplay Videos Twitter Is Now Testing Autoplay Videos

We recently heard that Twitter was meeting with top ad execs about potentially running autoplay videos. The feature, according to a report from AdWeek, is at the “top of advertisers’ wish lists for Twitter”. It looks like Twitter is now …

29% Of Millennials Can’t Recall Last Time They Read A Newspaper 29% Of Millennials Can’t Recall Last Time They Read A Newspaper

Last week, a study from the Media Insight Project came out finding that millennials have little interest in paying for news. Now, Retale has some new findings based on a poll of over 1,000 people, looking at newspaper readership, format …

Exclusive Chat With Director Of Yelp Documentary Exclusive Chat With Director Of Yelp Documentary

UPDATE: The plot thickens. Last week, Prost Productions announced a new documentary project called Billion Dollar Bully. The film, which is about half shot, looks at those Yelp “extortion” accusations that have been swirling around for at least the past …

Square Cash Gets Business-Friendly With ‘$Cashtags’ Square Cash Gets Business-Friendly With ‘$Cashtags’

Square announced the launch of Square Cash for businesses in the U.S. Until now, the product has only been available to individuals. The company appears to be trying to kill checks, and so far, it’s made a pretty big splash …

Things To Avoid For Google’s Mobile-Friendly Update Things To Avoid For Google’s Mobile-Friendly Update

Last month, Google announced a pair of new mobile-related ranking signals for its search algorithm. One is mobile-friendliness and the other is for content from apps that users have installed on their phones. You can learn more about taking advantage …

Why Aren’t More Brands Taking Advantage Of Instagram? Why Aren’t More Brands Taking Advantage Of Instagram?

We recently looked at a study from Yesmail, which found a shockingly low percentage of brands are using Instagram despite the visual social service providing excellent engagement for most brands that are taking advantage. The study found that while brands …

Sell Products Directly To Amazon With Amazon Vendor Express Sell Products Directly To Amazon With Amazon Vendor Express

Amazon has a new service called Amazon Vendor Express aimed at letting businesses sell their products directly to the company, who will resell them to customers. Amazon takes care of promoting, selling, and shipping the products, utilizing its network of …

Pinterest Sees 20% Increase In Repinning From Home Feed, Where Ads Now Appear Pinterest Sees 20% Increase In Repinning From Home Feed, Where Ads Now Appear

Pinterest has been developing new machine learning models to improve its home feed, under the banner of “Pinnability”. “The more people Pin, the better Pinterest can get for each person, which puts us in a unique position to serve up …

Here’s What’s Coming To Netflix In The Next Week Here’s What’s Coming To Netflix In The Next Week

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. As previously …

Old Report About Old Google Test Ruffles Feathers Old Report About Old Google Test Ruffles Feathers

An algorithm change Google probably only used in a limited test roughly eight years ago is apparently the top story in tech this morning. It will likely give Google’s competitors more talking points, but probably won’t make a lot of …

Film Takes On Yelp Extortion Claims Film Takes On Yelp Extortion Claims

Well, it was probably only a matter of time. Someone is making a documentary about Yelp and its alleged “extortion” practices. It’s called Billion Dollar Bully, and it’s raising funds on Kickstarter as we speak. Would you be interested in …

App Developer On Designing Apps For Apple Watch, Other Wearables App Developer On Designing Apps For Apple Watch, Other Wearables

It remains to be seen just how popular Apple Watch will be, but there’s no question that that the era of wearables is here, and a lot of developers are rushing to get in the game and prepare for the …

What To Expect From Skype For Business What To Expect From Skype For Business

Back in November, Microsoft announced that Lync would become Skype for Business, and that it would come with a new client experience, new server release, and updates in Office 365. While Lync already gave users instant messaging and Skype audio …

SEO Vet Bill Slawski On Google’s Knowledge And Answers SEO Vet Bill Slawski On Google’s Knowledge And Answers

In case you haven’t noticed, Google has changed a lot over the years, and much of the search engine’s focus is on showing users answers and information about what they’re looking for directly on search results pages through things like …

Report Finds Shockingly Low Percentage Of Brands On Instagram Report Finds Shockingly Low Percentage Of Brands On Instagram

Yesmail has a new study out, which finds that while brands on Instagram experienced a 278% growth in followers in 2014, the number of brands adopting the platform is still quite low. The firm analyzed over 2,000 brands on social …

Here’s A Preview Of What’s Coming To (And Going Away From) Netflix in April Here’s A Preview Of What’s Coming To (And Going Away From) Netflix in April

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. This time, …

Google: Easy Mobile Forms Are Crucial Google: Easy Mobile Forms Are Crucial

Google has been making a lot of moves to get mobile users a better user experience. As you may know, the company recently announced a pair of ranking signals for this purpose. One that’s already in effect will return in-app …