Author Archive for: ‘Chris Crum’

Netflix Website Gets Big Redesign

Last month we heard that a Netflix web redesign was on the way. Today, Netflix officially announced it. Netflix last launched a redesign four years ago, and lot of people hated it. Eventually, they moved on. It will be interesting to see if the new one goes over better. “Over the past four years, web browsers have changed a lot, …

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Skype For Web Now Available To All

Back in November, Microsoft announced the beta launch of Skype for Web, which lets you use the product from a web browser. It’s been in limited beta, but that changes now. The company just announced that while it’s still in beta, it’s now available worldwide. It also includes Chromebook support. You can go to Skype.com, sign in, and gain access …

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WP Engine CEO On Why So Many Businesses Flock To WordPress

We recently looked at a study highlighting how big WordPress is in the job market. WP Engine provided a glimpse into the “WordPress economy,” looking at jobs that call for WordPress skills throughout the U.S. It’s the most dominant content management system on the web by far, and is heavily used by businesses of all sizes. We had the opportunity …

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Alibaba Is Starting A Netflix-Like Service Called TBO

Chinese ecommerce giant Alibaba Grouip is getting into online streaming video, readying a Netflix-type service in the country, according to multiple reports. The news comes as Netflix is trying to figure out its own entry into China. Alibaba’s head of digital entertainment reportedly said on Sunday that the company will launch the service, called TBO (Tmall Box Office) in two …

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Reports Suggest Dorsey Likely To Remain Twitter CEO

Last week, Twitter announced that CEO Dick Costolo is stepping down on July 1. The official word is that co-founder and original CEO Jack Dorsey, who is also the CEO of Square, will return to the role in the interim while Twitter’s board conducts a search for a permanent replacement. Based on responses Dorsey gave to questions about the subject, …

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New YouTube Gaming Site/App Coming This Summer

YouTube announced on Friday that it will launch YouTube Gaming this summer. This is a whole new app and website for gaming, which appears to be a competitor to Twitch, which Google previously tried to buy, but is now owned by Amazon. Amazon completed its acquisition of Twitch last September, buying it for $970 million. Google had been in talks …

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Facebook Is Rolling Out Another News Feed Algorithm Change

Facebook announced that it’s rolling out another change to its News Feed algorithm that takes into account the time users spend on stories. Long story short, if users spend more time looking at a post, Facebook is going to assume that such a post is of interest. In other words, it’s not just about the liking, commenting, and sharing of …

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Will Google Have To Censor Search Results On A Global Basis?

Google may end up having to censor its search results around the world, including on Google.com, just as it has been forced to do with certain European versions of its search engine. One of 2014’s big search industry stories was Google being forced to comply with a “right to be forgotten” regulation in the European Union. Ultimately, Google has had …

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Bing Sheds Light On Yahoo Click Volume

Last month, Microsoft and Yahoo announced some changes to their ongoing search and advertising partnership. Under the new terms, Yahoo would gain increased flexibility to enhance its own search experience on any platform. Also as part of the agreement, Microsoft would be the exclusive salesforce for ads delivered by its own Bing Ads platform, and Yahoo would continue to be …

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Amazon Web Services Launches New EC2 Instances

Amazon announced the launch of new M4 instances for Amazon Elastic Compute Cloud (EC2). These are the next generation of general purpose instances, and make use of custom 2.4 GHz Intel Xeon E5-2676 v3 Haswell processors, and offer dedicated bandwidth to Amazon Elastic Block Store (Amazon EBS). The instances provide Enhanced Networking for higher packet per second performance, lower network …

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Here’s What’s About To Hit Netflix

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. As promised, Orange is the New Black: Season 3 is now available to stream. In fact, it even arrived about six hours …

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Is Dorsey’s Role As Twitter CEO Really Just Interim?

On Thursday, Twitter announced that CEO Disk Costolo is stepping down on July 1, and that co-founder Jack Dorsey will step in as interim CEO as the board of directors conducts a search for a permanent replacement. The way in which Dorsey answered questions following the announcement, however, leaves some room for speculation about just how interim his position will …

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Dick Costolo Is Stepping Down As Twitter CEO

Well, I suppose it was only a matter of time. People have been calling for his ouster for quite a while, but the other top brass at Twitter has always had his back. Either way, Twitter just announced that Dick Costolo will step down as CEO on July 1. Costolo will remain on the company’s board of directors, and co-founder …

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Twitter Is Dropping the 140-Character Limit On DMs!

I don’t often use exclamation points in the titles of articles (even when they’re about Yahoo), but this one felt warranted. Is there anything more annoying about Twitter’s usability than that blasted 140-character limit on DMs? Well, maybe the inability to delete a tweet that includes a typo, but other than that, I think the DM limit takes the cake. …

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Facebook Page Plugin Gets New Features Including Call To Action Buttons

Earlier this year at its F8 developers conference, Facebook announced the Page plugin, which is replacing the LIke Box for websites. It’s a way for sites to embed and promote a Facebook Page, and enables site visitors to like or share the page directly from the website itself. The idea is that it can help you drive both engagement and …

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Etsy Expands Entrepreneur Program

A couple years ago, Etsy partnered with the city of Rockford, Illinois to develop an entrepreneur training program for the “Etsy economy”. It’s called the Etsy Craft Entrepreneurship Program. In 2015, Etsy is a public company, and the program is in many more locations now, including Dallas; Watsonville, California; Chattanooga; Albany; Newark, New York City; Albuquerque; St. Petersburg; Oldham, UK; …

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Google Just Made It Easier To Give Presentations

Google just made things a whole lot easier for those using Google Slides to give presentations. Slides now supports Chromecast so setting up is as easy as beaming it to a screen with one of the two. Take a look: “Google Slides helps you tell beautiful, meaningful stories. But sometimes, presenting these stories can be a hassle, especially when wires, …

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LinkedIn Sales Navigator Finally Hits Android, Gains Microsoft Dynamics CRM Integration

Last summer, LinkedIn Sales Navigator got a big refresh, making it a standalone experience with a separate login, letting salespeople get comprehensive information directly. For the first time, it got features like lead recommendation by account, news mentions, and account recommendation. Shortly thereafter, it launched on iOS. Now, it’s finally available for Android. “Now available in Google Play, Sales Navigator …

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Google’s Newest Venture Aims To Improve City Life

Google just started a new company called Sidewalk Labs with the mission of improving life in cities “for everyone through the application of technology to solve urban problems.” The project will be run by Dan Doctoroff, the former CEO of Bloomberg LP and Deputy Mayor of Economic Development and Rebuilding for the City of New York. He will serve as …

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Gmail Adds Security For Yahoo & Microsoft Accounts On Android

Last year, the Gmail Android app got a major update that finally enabled users to use third-party accounts, such as those from Yahoo and Microsoft. Now, the app has taken things a step further in the right direction by adding improved security for such accounts. On Wednesday, Google announced Oauth support for Yahoo and Microsoft accounts. Here’s what they had …

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Twitter Launches Installed App Category Targeting

Twitter announced a new targeting options for advertisers on Wednesday: installed app category targeting. This enables advertisers with apps to reach users based on the categories of apps they have installed on their device, or in which Twitter thinks they’ll have interest. Advertisers can use the option to find new audiences that will likely have interest in the category their …

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Shopify Merchants Can Start Using The Facebook Buy Button

Shopify and Facebook announced an expanded beta test for the Facebook buy button, which was first announced last July. The announcement comes on the heels of Pinterest’s big Buyable Pins announcement, which also includes Shopfiy as a partner, and opens up that functionality to thousands of Shopify merchants. While Shopify has been working with Facebook on this for the last …

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Netflix Makes Hotel Room Deal With Marriott

Netflix has partnered with Marriott International to enable Marriott Hotels guests to subscribe to or sign into Netflix by using the Netflix app on the rooms’ internet-connected TVs. While Netflix has partnered with various pay-TV operators, this is the first time it’s made such a deal with a hotel chain. While many have turned to their mobile devices and laptops …

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Amazon Redshift Now Lets You Get More For Your Money

First unveiled in 2012, Amazon made petabyte-scale data warehouse service Amazon Redshift available to all Amazon Web Services customers in 2013. Last year, it got faster data nodes. Now, Amazon has announced that it is making Dense Storage with Redshift faster and more cost-effective with a second-generation instance type, DS2. This has twice the memory and compute power of DS1, …

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It’s Getting Harder To Ignore Social For Ecommerce Traffic

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually growing faster than any other channel. That is according to some new research from BI Intelligence, which measured the impact …

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Alibaba Wants To Help US Small Businesses Sell More In China

Alibaba Group founder and Executive Chairman Jack Ma wrote an article for The Wall Street Journal in which he talked about the company’s strategy for the U.S. market. According to him, it’s “simple and clear” in that it wants to help U.S. entrepreneurs and small business owners, as well as businesses of all sizes, sell goods to a growing Chinese …

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Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your most effective personalization methods and/or channels? Discuss. Consumers want more relevant offers, but they’re also not really into being tracked, …

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Vine Gets Search Improvements

Twitter seems to be much more interested in giving its users a better search experience these days. It recently launched a revamped search experience for Twitter.com. Now its Vine mobile apps are getting a search upgrade. The company announced today that you’ll now be able to go to the explore tab, enter a word, phrase, or account, and get actual …

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Mobile Email Revenue Hit A New Record This Year

Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it’s no surprise that mobile email revenue would continue to climb along with mobile usage in general, it’s interesting that it climbed quarter-over-quarter in Q1, following the holiday season which has historically seen declines due to seasonality. According to the …

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Why You’re Probably Not Meeting Customers’ Expectations On Social Media

Businesses are falling behind on consumer expectations when it comes to social media. This isn’t anything new, but there is a new study out about it. The Northridge Group is sharing survey results finding that social media is basically being used a last resort with twenty-six percent of consumers turning to these channels when they can’t reach a rep through …

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Google Penalizes Site It Invests In

Google has penalized a company that it backs financially in search results, by taking manual action on it for apparently violating its guidelines. Last year, Google launched Google Capital, a growth equity fund to fund growth-stage businesses. The eighth company it invested in was Thumbtack, a site that introduces people to “qualified professionals” in hundreds of categories to help them …

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Google Updates Shopping Feed Specification, Product Taxonomy

Google announced that it has updated its Google Shopping Feed Specification and its Google Product Taxonomy in order to create a “richer” experience for those searching for products online as well as to simplify the process for merchants. Updates require merchants to change their current product data, and they’ll have until September 15 to do so. Here’s a list of …

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Twitter Changes How Tweet Pages Display Conversations

About two years ago, Twitter made some changes to how conversations are displayed in the timeline. To refresh your memory: Now, they’re making some changes to how conversations are displayed on the actual tweet page. “Conversations surrounding a Tweet, particularly if they’ve sparked lots of replies and disparate conversations, can be hard to follow,” says product manager Akarshan Kumar. “So, …

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Apple Watch Gets Software Update, More Developer Tools

Apple previewed the new watchOS 2 update to its Apple Watch software today at WWDC. It gives developers the ability to build faster and more powerful apps natively on Apple Watch, and lets them take advantage of hardware features like the Digital Crown, Taptic Engine, heart rate sensor, accelerometer and microphone. New APIs let them enable audio and video playback …

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Apple Unveils New News App For iOS 9 [WWDC]

Apple unveiled a new News app for iPhone and iPad today at WWDC. It replaces News Stand and is simply called “News”. It’s essentially an alternative to news readers like Flipboard, and Apple wants to include all publications big and small in it. The app will be included with iOS 9, which is due out this fall. It follows over …

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Apple Music Unveiled At WWDC

As expected, Apple unveiled its new music service today, aptly called Apple Music. It’s even going to be available for Android. The app includes a streaming music service as well as a live radio station and a way for people to connect with artists. It makes use of the iTunes library of music as well as music users have ripped …

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Apple Pay Gets Discover, Square, UK Launch [WWDC]

As you may know, Apple unveiled iOS 9 today, and that includes some updates to Apple Pay. For one, Discover will come on board starting in the fall, at which point Apple Pay will work with all major credit card networks. Also coming on board is Square, which will launch a new reader that accepts Apple Pay. Next month, Apple …

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Apple’s iOS 9 Brings New Focus On Siri And Search [WWDC]

Apple unveiled iOS 9 at its Worldwide Developers Conference on Monday. Much of the focus on the new OS was related to search and Siri. Apple is clearly getting more serious about competing with Google. According to Apple, Siri serves over a billion requests per week, and it’s gotten 40% more accurate over the last year. It’s also 40% faster …

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Apple Announces Mac OS X El Capitan [WWDC]

Apple unveiled its latest version of Mac OS X at its Worldwide Developers Conference on Monday. It’s called El Capitan. The company said the previous version – Yosemite – had the best adoption rate of any PC operating system ever, before showing off features that it hopes will help top that with the new one. El Capitan includes enhancements to …

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Facebook Offers Place Tips To U.S. Small Businesses

You know how Facebook has been doing a lot of things that cater to small businesses lately? That continues as the company starts to roll out a major way for brick-and-mortars to get relevant content in front of potential customers. Facebook announced that it’s expanding Place Tips support to SMBs across the United States. This enables customers to better engage …

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Dropbox For Business Makes Life Easier For IT Teams

Dropbox announced some updates to Dropbox for Business, which should make things a little easier for IT teams in the administration, security, and integration areas. For one, they’ve added tiered admin roles. There are three tiers: Team admin, User management admin, and support admin. The idea is that day-to-day responsibilities can be delegated by having different roles assigned to each …

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Is Facebook More Effective Than Pinterest For Ecommerce?

According to a new study, the answer is yes. There’s some interesting research out from commerce data provider Jirafe looking at the impact of Pinterest and Facebook across 80,000 profitable ecommerce sites. While Pinterest has certainly become an ecommerce darling, and will only continue that trend with Buyable Pins, it shouldn’t come as a huge shock that the study found …

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Study Shows Mobile Video Is Bigger Than You Thought

The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data from 24 countries, and finds that 36% of smartphone users say they watch videos that are five minutes or longer on their phones on a daily basis if not more frequently. Many watch even longer …

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Netflix Releases Latest ISP Speed Rankings

Netflix just released its monthly update on Internet service provider speed data, ranking the top ISPs in terms of speed for its streaming service. This reflects the month of May. There wasn’t a whole lot of change from April for the U.S. Numbers 8 and 9 – Suddenlink and Mediacom – flipflopped. That’s about it. Here’s a look at the …

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Chrome For Android Now Lets You Get Quick Answers

Google announced the launch of a handy new search feature for Chrome for Android, which enables users to perform quick searches from webpages to learn more about the thing’s they’re already reading about. This way, you don’t have to open an new tab to search for something or go to the Google app to do so. Google software engineer Donn …

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Google Starts Monthly Accident Reports For Self-Driving Cars

Well, it looks like Consumer Watchdog is getting at least one of its many wishes related to Google’s behavior. Last month, reports came out about four of Google’s self-driving cars being involved in accidents since September. Some of these reports were overblown considering that the accidents were actually the fault of human drivers, but the consumer group (a regular critic …

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Flashlight For Pinterest Will Be An Awesome Search Feature If It Launches

Noted Pinterest marketer Vincent Ng (whom we recently spoke with about Pinterest marketing tactics) is pointing out that Pinterest is testing a new feature called Flashlight for Pinterest, which he says “will change the way that Pinterest works and the world of visual search discovery”. The company quietly announced the feature at a conference back in February, and Ng thinks …

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Pinterest Expands Gender Options For Users

As Pinterest continues to face the reputation of slanting heavily toward having a largely female user base, the company announced new expanded gender options to make the site feel more inclusive. “With this small but important update, Pinners can now find a custom field in their settings to enter their preferred gender, available on all platforms and in all languages …

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Chrome Tries To Keep Flash From Draining Your Laptop Battery

Google made a pretty interesting and unexpected announcement about how Chrome will start working to save the battery life of your laptop. How will it do this? By pausing Flash. Google software engineer Tommy Li explains: Adobe Flash allows web pages to display rich content—but sometimes that can put a squeeze on your laptop’s battery. So we’ve been working with …

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Google Manager Accounts And Cross-Account Campaign Management

Google announced that it is adding cross-account campaign management, new reporting tools, and improved account navigation for AdWords My Client Center (MCC), a name which Google is actually dropping in favor of Manager Accounts. There’s a new Campaigns view in the manager account dashboard aimed at helping advertisers create reports and making changes to campaigns across multiple accounts more quickly. …

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Yelp Is Looking For Small Business Owners To Offer Advice

Yelp put out an announcement calling for small business owners to volunteer for its Small Biz Advisory Council. Specifically, they’re looking for Yelp aficionados who wish to act as representatives for business owners around the world and share insights with Yelp execs. Yelp manager of local business outreach Rosie Akenhead writes: Every year, Yelp selects a diverse group of people …

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Here’s What’s About To Hit Netflix (Including Orange is the New Black Season 3)

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. This week it’s all about the return of Netflix’s hit show Orange is the New Black, though I know some Agents of …

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Google Starts Showing iOS App Content In Search Results

Last week, Google revealed that it’s starting to index content from iOS apps as it has been doing for Android. The appearance of such content is rolling out this week, the company said on Thursday. iOS users will start seeing in-app content from Google’s initial partners in search results when using the Google app or in Chrome for iPhone and …

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Facebook Messenger Adds New Way To Send Location

Facebook announced on Thursday that it has added a new way for Messenger users to send a location as part of a conversation. It’s rolling out now, taking the place of the old location feature. With the new version, you can choose to send a map of your location or another place as a separate message. To do so, tap …

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Facebook Launches ‘Lite’ Version For Android

Facebook is all about speeding up its user experience on mobile devices. That’s the whole reason it launched Instant Articles, its partnership with publishers, which sees content hosted on Facebook for faster loading times. In another effort, Facebook has announced the launch of Facebook Lite, a new version of Facebook for Android that uses less data and works “well” across …

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Yahoo Is Shutting Some More Things Down

Yahoo announced its “progress report” on “product prioritization” for Q2, which is essentially the company’s version of Google’s “spring cleaning”. In other words, it’s shutting some stuff down, and reducing support for other things. Last year, Yahoo announced that it would shut down the Yahoo Directory, which basically put the company on the map in the first place. Here’s what …

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Study Looks At Pressure On Business Leaders To Meet Rising Customer Expectations

A study out from Lithium Technologies reveals that 42% of business leaders claim that consumers shame them on social media. This is based on a Harris Poll in April and Mayamong 300 corporate execs who work at companies with revenue of $1 billion or more. 82% of these executives, who are VP level and higher, say their customers have higher …

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Google Celebrates World Oceans Day With Gorgeous Street View Imagery

Google has managed to capture some truly amazing imagery for Street View over the years, and when I stop and think about how Street View didn’t even exist not all that long ago, it completely amazes me to see how far it’s come. In honor of World Oceans Day on June 8, Google is now sharing some new imagery of …

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Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent

Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff. Brand Lift lets marketers use insights gained from survey data to better understand how their ads are affecting people’s awareness of the brand, how well an ad …

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StumbleUpon Tweak Encourages More Views For Websites

Back in September, we reported on a StumbleUpon change that flew somewhat under the radar (as StumbleUpon news often does for some reason, despite the service being a huge driver of social media referral traffic to websites). With the change, users who submitted content to StumbleUpon via the social button on website content pages, got a new submission flow. In …

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Popular Social Media Sites Lean On Email For User Engagement

Remember the days when it wasn’t uncommon to read an article speculating about whether or not social media would kill email? In fact, if you count the increasingly popular business communication tool Slack, it’s still a subject that comes up. These days, however, it seems like largely social-oriented services are utilizing email more than ever. A couple weeks ago, stories …

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Workplace Communication App Slack Gets Major Android Update

Slack, a team communication tool, which is quickly gaining popularity and reportedly drawing acquisition interest from a variety of companies, just launched a major update to its somewhat lackluster Android app. The experience has been completely redesigned, and they’ve made efforts to speed it up to address a common complaint about slowness within the app. The design has eliminated its …

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Google Update Bumped Down Half Of Pages It Threatened To

Google released an algorithm update on April 21 that began taking the mobile-friendliness of a site into account when ranking that site in search results. It’s still just one of many signals Google uses, and it’s not as significant as relevance or quality, but it is clearly a factor Google is taking very seriously as more searches are performed from …

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Imgur Starts Testing Promoted Posts With Select Businesses

Imgur is the latest social media service to add promoted posts to its platform, giving advertisers a chance to reach a huge, untapped audience. The company says this is an effort to make sure Imgur is “around for a really long time.” It’s not exactly opening up Promoted Posts to the masses just yet. It’s starting by experimenting with promoting …

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Yahoo Lets Advertisers Independently Measure Viewability

Yahoo announced that it is giving advertisers the ability to independently measure viewability and fraud for display and video advertising on Yahoo owned and operated properties as well as media purchased across its programmatic buying platform. Advertisers can choose from third-party measurement solutions from comScore, DoubleVerify, Integral Ad Science, Moat, and others to validate for viewability and fraud. As Yahoo …

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Google Updates Webmasters On Panda and Penguin

At the SMX Advanced conference on Tuesday, Google’s Gary Illyes made some comments about what webmasters will be able to expect from Google with regards to its Panda and Penguin updates in the near future. April saw Google’s transparency being called into question again in light of mixed messages it had been sending about both updates – both of which …

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This Facebook Feature Could Help Businesses Get Better At Customer Service

Facebook has a new customer service feature for businesses pages, which would enable them to serve a canned response to users who send them messages. Early comments about the feature are pretty positive, and it’s not hard to see why it would be well received given that response times are notoriously poor on social media. TechCrunch reports on the feature, …

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Instagram To Improve Ads, Open Them Up To Businesses Of All Sizes

Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start letting businesses of all sizes buy ads. Instagram first launched ad a year and a half ago on a limited basis, and has since expanded formats most recently to include carousel ads. The company says that across …

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Here’s How Businesses Can Use Pinterest’s New Buyable Pins

Marketers have been waiting quite a while for Pinterest to launch its long-rumored “buy” button, and at an event at its headquarters on Tuesday, the company announced Buyable Pins, which it describes as a simple and secure way to buy products right on Pinterest. It will roll out to iOS users in the U.S. later this month. Do you intend …

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Google Gives Marketers Advice On Reaching Customers In The Moment

Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help them understand consumer behavior and its implications as mobile usage continues to grow and change how people interact with businesses online. Google says it has seen a 20% increase in mobile’s share of online sessions across the web in …

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Yelp Slaps 51 Businesses With Consumer Alert Warnings

Yelp announced that it has activated a new round of consumer alerts, this time slapping 51 businesses with the alert messages. While the alerts themselves show messages to consumers who stumble upon the Yelp pages of these businesses, the real message is to the business themselves, and that message is: “We don’t tolerate review manipulation.” “Consumers have the right to …

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Pinterest Shows Off Potential ‘Buy Button’ Functionality

Update: Pinterest just announced its true buy button with Buyable PIns. There have been rumors of a Pinterest buy button for quite a while, but they really started to heat up earlier this year. We’ve already seen buy button announcements from Facebook and Twitter, and Pinterest is much more shopping-oriented than either of these, so it would arguably make even …

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New Google Feature Means Businesses Need Apps For Search Marketing

The world of search engine marketing is ever-changing, and it’s no secret that mobile continues to take over the desktop. Google has a new feature, even beyond a related ranking signal for organic search on mobile devices, that gives businesses more incentive to have mobile apps for search marketing purposes. It essentially expands as search marketing-related benefit device-wide, as opposed …

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Here’s Google’s Google I/O Talk For iOS Developers

You don’t typically associate Google developer events with iOS, but while Google I/O was largely about Android, there was a surprising amount of iOS discussion from the company last week. For one, the the company announced that it’s expanding app indexing (which is now a ranking signal for mobile search results) to iOS. At Google I/O, the company held a …

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How To Use Twitter’s New Partner Marketplace To Find Help For Your Business

Twitter announced the launch of its new Official Partner Program, which it says will help businesses achieve better results “on Twitter and beyond”. What products do you currently use to get more out of Twitter? Let us know in the comments. Twitter already had its Twitter Certified Program, which it launched back in 2012. The goal of that was to …

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A Closer Look At The New Android M Permissions

Google unveiled the developer preview of Android M last week, and among the new additions are some changes to permissions. “Apps can trigger requests for permissions at runtime, in the right context, and users can choose whether to grant the permission,” explained Android product manager Jamal Eason. “Making permission requests right when they’re needed means users can get up and …

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Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing

While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a shockingly low number of brands are actually making use of it. Based on various studies, however, that will change as more wise up to what Facebook’s visual social network has to offer. Why aren’t more brands …

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Poll: Only 11% Noticed Traffic Changes From Google Update

Another survey has been conducted regarding Google’s recent mobile-friendly update, which prior to release, had often been billed as “Mobilegeddon”. After its release it quickly became clear that it was anything but. Search Engine Roundtable released results from a poll it ran after getting a thousand responses. The source of the poll is worth taking into consideration as we’re talking …

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Online Sellers Should Look At These Pinterest Shopping Stats

“The results are in: if you sell online, you should be on Pinterest,” says Shopify social media manager Dayna Winter. But you already knew that, right? In case you didn’t, Shopify has a new infographic out further highlighting the importance of Pinterest to online sellers. It makes use of data from a partnership between Shopify and Pinterest as it relates …

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Google Talks App Indexing, AdWords & Analytics At Google I/O

Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights. App indexing is now a ranking signal in Google’s mobile search results, and last week, Google announced that it’s expanding it to iOS after previously only offering …

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DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that run on Google.com and soon on the Google Play Store. Advertisers will be able to incorporate app distribution into their …

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Facebook Users Celebrate Animated GIF Support

In case you haven’t heard, Facebook is at long last supporting animated gifs, at least partially. Users can post them, but the feature is still not supported by Pages for some reason. Either way, users are thrilled: Welcome to Facebook, Gifs. Posted by Mike Jacobson on Friday, May 29, 2015 Facebook supports GIFs?! Posted by Andrew Gifford on Friday, May …

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Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update

So was Google’s mobile-friendly algorithm update (“Mobilegeddon”) overhyped or not? Well, perhaps yes and no. While the initial consensus after the update’s launch was that changes in search rankings were minimal, a recent study indicates that small-to-medium sized enterprises did see some significant changes – just not complete ranking obliteration as the “Mobilegeddon” name suggested. Did your site see any …

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4 Important Google I/O Videos For Android Developers

With Google I/O in full swing, Google has been sharing some of the presentations it has already given. There have been a ton of announcements for Android developers as usual, and of course, some lengthy discussions centered largely around them. Google introduced Android M in developer preview, so you’ll definitely want to check out the What’s New in Android segment: …

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Google Launches App Invites Toolkit To Help Developers Get More Users

While in beta, Google has a new toolkit for mobile app developers called App Invites, which enables them to provide users with…you guessed it. They’re making it available to both Android and iOS app developers. Launch partners include UrbanSitter, Yummly, The CW, Coinbase and Picsart. According to Google, App Invites let developers increase reach, deep link new users to custom …

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Google Gives Developers Identity Platform Suite, Smart Lock API

At its annual Google I/O developers conference, Google announced the launch of the Google Identity Platform, a suite of developer tools that enable them to build easier sign-in functionality into their apps so users can more easily engage with them. Google Identity Platform makes use of three main tools: Smart Lock for Passwords, Google Sign-In, and Identity Toolkit. Smart Lock …

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Here’s What’s About To Hit Netflix

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. It was announced over two years ago, but new Netflix Original Sense8 from the Wachowskis is finally getting ready to make its …

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Pinterest Experiments With Real-Time Related Pin Recommendations, Object Recognition

Pinterest is experimenting with new visual search technology. The company asks us to imagine discovering new products and ideas on Pinterest based on visually similar objects, as Pinned by people with similar tastes. We’re told that’s the idea behind some of the latest technology the company’s Visual Discovery team is working on. Pinterest is sharing details on new experiments on …

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ICYMI: Here’s The Entire Google I/O 2015 Keynote

Google made a ton of announcements at its annual Google I/O conference on Thursday. It did stream the keynote live, but in case you didn’t get a chance to tune in, but still wish to see it in its entirety, it’s now available on YouTube for your viewing pleasure. Among the announcements: Android M, Android Pay, a new Photos app, …

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Android Developers Get A Bunch Of Tools For Promoting, Measuring & Monetizing Apps

Google made a plethora of announcements at Google I/O on Thursday. These include a bunch of new things to help mobile app developers better measure, promote and monetize their apps. Let’s run through these. First off, Google announced that it has built partnerships with over 20 ad networks including InMobi and Millennial Media since launching iOS conversion tracking late last …

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Google Unveils Its New Photos App At Google I/O

At Google I/O on Thursday, Google unveiled its new Google Photos app, which removes what little friction its old one may have had (by untying it from Google+) and giving users unlimited storage to store a “lifetime” of photos and videos. As with the existing app, photos are automatically backed up and synced. “And when we say a lifetime of …

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Google Opens Inbox Email Product To All (Including Apps For Work Users)

With the annual Google I/O conference firmly underway, the announcements are flowing like water. One of those is that Inbox by Gmail is now open to everyone. The product was unveiled last fall as “the inbox that works for you”. It has been available on an invitation-only basis ever since. I had the good fortune of getting one fairly early, …

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Google Unveils Android M Developer Preview & Tools At Google I/O

At Google I/O on Thursday, Google announced a developer preview of the next version of Android, the M Release as well as related tools. Google says the release focuses on improving the core user experience of Android, including thousands of bug fixes and making big changes to the fundamentals. For one, users are getting more control over permissions. “Apps can …

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Google I/O: Google Unveils Android Pay

At Google I/O on Thursday, Google unveiled Android Pay, its answer to Apple Pay, and it’s separate from the company’s existing payment platform Google Wallet. Google describes it as “the simple and secure way to pay with your Android phone,” and that means both in stores and in apps. Here’s a look at some of the partners: “Things are more …

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Does Instagram Have Any Value To B2B Marketers?

Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. Do you see Instagram as a valuable tool for B2B marketing? Share your thoughts in the comments. A recent report from Social Media Examiner finds that while it’s about on par with YouTube, Google+, and …

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Pinterest Integration Just Got Easier For Squarespace Sites

Pinterest has teamed up with Squarespace to give websites using the latter some new tools to make it easier to integrate Pinterest. Those building sites with Squarespace will now more quickly be able to add the Pin It button, get rich pins, and access website analytics. Typically, those building websites have to set up the code themselves to get all …

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Mobile Apps Mean More For Search Visibility

If your business doesn’t have a mobile app yet, it might be time to change that…for SEO purposes. Now it’s an even better idea to have an app available for both Android and iOS users. Google is indexing app content across both platforms, and it’s using the implementation of app indexing as a ranking signal for search results. Do mobile …

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Yelp Aims To Better Deal With Duplicate Business Listings

Duplicate listings have proven to be a pretty big challenge for Yelp, the company revealed in a post on its engineering blog. It’s not an issue Yelp takes lightly, and it’s putting new measures in place to help deal with it as time goes on. So far, under its current system, Yelp has been able to merge over 500,000 duplicate …

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Google Announces App Deep Linking With goo.gl

Earlier, Google announced that it is finally expanding its app indexing efforts to iOS apps after only having offered it for Android until now. Since the n, Google has come out and announced that goo.gl short links will now function as a single link for you to use to all your content, whether it’s in your Android app, iOS app, …

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Facebook Expands Messenger Payments Feature

A couple months ago, Facebook finally announced person-to-person payments in Messenger after months of rumor that the product would get something enabling people to use the app for payments. Still, Facebook said the roll out would be slow and over the coming months. Today, the company says it’s launching the feature in New York City and surrounding metro areas as …

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