Author Archive for: ‘Chris Crum’

Google: Don’t Forget To Upgrade Your URLs By This Date

Google: Don’t Forget To Upgrade Your URLs By This Date

Back in February, Google announced the launch of new “Upgraded URLs” for AdWords Ads, which enable advertisers to spend less time managing tracking updates while reducing crawl and load times for their websites. They also come with new ValueTrack parameters, which provide new insights about ads. The deadline to upgrade your URLs is July 1, and Google is reminding advertisers …

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EU Is Questioning Ecommerce Companies In Broad Inquiry

EU Is Questioning Ecommerce Companies In Broad Inquiry

Back in March, the European Commission announced a proposal for an ecommerce sector antitrust inquiry. It said at the time that there were indications that some companies could be taking measures to restrict cross-border ecommerce, and that the inquiry would focus on better identifying and addressing such measures. “It is high time to remove remaining barriers to e-commerce, which is …

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Google Analytics Remarketing Lists Extended To Search Ads

Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without any changes to tagging. Google’s Remarketing Lists for Search Ads (RLSA) lets an advertiser tailor search ads to users based on their past activity on the advertiser’s website. This can now be …

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Google Starts Blocking These Types Of Ad Clicks

Google Starts Blocking These Types Of Ad Clicks

Google just announced a step it’s taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that happen close to the image edge, as well as clicks on the app icon, in addition to adding a clickability delay. “Even as smartphone and tablet screen sizes get bigger, …

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New Facebook Ad Format Could Greatly Increase Conversions

New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

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Yahoo Tries Another Aggressive Tactic To Get People To Change Default Search

Yahoo Tries Another Aggressive Tactic To Get People To Change Default Search

Yahoo is pretty serious about trying to get users to choose its search engine as their default experience. Since last fall, we’ve seen the company try a variety of strategies. Now, they’re even trying to get people to switch to Yahoo when they…install Java updates. That’s the word form The Wall Street Journal, which reports that the company announced a …

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Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becoming the “go-to social network” for a younger generation. New trending content and search features could help businesses attract more eyeballs. Do you think Instagram’s new features can help you improve your marketing strategy? Share …

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Will Matt Cutts Be Back At Google In 2016?

Will Matt Cutts Be Back At Google In 2016?

Google’s former head of web spam Matt Cutts will not be returning to the company this year from the sound of it. He reportedly said on an internet talk show that Google has extended his leave throughout the remainder of the year. Cutts appeared on Leo Laporte’s Twit.tv show, and according to Search Engine Land, he talked about this during …

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With Over 400M Users, Dropbox Is In Use At Over 8M Businesses

With Over 400M Users, Dropbox Is In Use At Over 8M Businesses

Dropbox is celebrating its 8th birthday by sharing a bunch of stats, including the fact that it has surpassed 400 million registered users. According to the company, users are taking Dropbox to work at over 8 million businesses. They also have 100,000 actual Dropbox for Business customers. “It’s been eight years since Drew Houston submitted his Y Combinator application in …

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Microsoft Showcases ‘Cool ASP.NET Web Forms Features’

Earlier this month, Microsoft announced that it was beginning a series of blog posts on its Microsoft Web Development blog to showcase “some of the really cool and mature features” available in ASP.NET Web Forms so developers can use them in their own projects. When Jeffrey T. Fritz announced the blog series on June 11, he said that post was …

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Google Chromebox Gets Better For Big Business Meetings

Google Chromebox Gets Better For Big Business Meetings

Early last year, Google announced the launch of the Chromebox for meetings, a very small desktop PC that runs Chrome OS coupled equipment for hosting video conference calls. On Wednesday, the company announced an expansion of Chromebox to support larger meeting rooms or groups of up to 20 who wish to sync with colleagues around the world and “still feel …

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Here’s Your Chance To Learn Google Tag Manager

Here’s Your Chance To Learn Google Tag Manager

Google has a new training course available for marketers, analysts, and developers aimed at teaching them about Google Tag Manager and how it can simplify tag implementation and management. It’s the latest addition to the company’s Analytics Academy learning program. Google launched Tag Manager back in 2012 as a way to consolidate the various tags you may use for your …

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