Author Archive for: ‘Chris Crum’

Google Urges You To Reconsider Using These

Google shared some results of some testing it conducted with interstitials. This is of particular interest since the company has indicated using them will likely start impacting your search rankings in a negative way. Have you used interstitials on mobile content? Have you noticed any impact on your search visibility that appears to be related? Discuss. Google looked at behavior …

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Google Launches New Dynamic Search Ads

Google’s Dynamic Search Ads product (DSA) has been around for three years, but on Monday, Google announced a major revamp. The new version is immediately available to all advertisers. The ads crawl and index your site, but also organize its content into recommended categories for targeting your ads. These categories are customized to your products and services. They include samples …

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Here’s A Preview of What’s Coming To (And Going Away From) Netflix In August

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. This time, we’ve got a preview of some titles that will be hitting the streaming service in the month of August. It’s …

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AdSense Gets New User Consent Policy

Google announced the implementation of a new user consent policy for AdSense as the result of demands from the European Union. The policy makes publishers who have site visitors from the EU ask permission for using their data. Here’s the actual full text of the policy: When using Google products that incorporate this policy, certain disclosures must be given to …

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Is Google’s Latest Panda Refresh Too Slow?

Last Friday, Google confirmed that it had finally begun rolling out a refresh to its infamous Panda algorithm the prior weekend. It’s still rolling out as the company said it would take “a few months” to complete. Are Google’s Panda refreshes too slow and far between? Share your thoughts in the comments. The update, Google’s Gary Illyes said, affects 2 …

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Controversial eBay Feature That Was In Testing Gets Global Roll-Out

Last week, we reported on a feature that eBay has been testing. It lets customers say whether or not they received the item they purchased on or before a specific estimated delivery date. Yes and no are the only options. There is no field for additional details or comment. While eBay has let buyers leave more detailed comments on a …

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YouTube, Facebook, Twitter Battle For Video Creators

It’s hardly news that the video and advertising battle between Facebook and YouTube is heating up, and this has never been more evident than it was on VidCon last week, when both companies as well as other competitors showed off their offerings and tried to woo some of the Internet’s big video stars. For the past decade, YouTube has been …

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Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already …

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Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Are you concerned about consumers disregarding your holiday emails? Well, don’t be. Yesmail has a new study out finding that average monthly email volume increased 46% quarter-over-quarter for Q3 and Q4 2014 while average open rates remained steady at 15%. Meanwhile, holiday-themed open rates jumped from 14.2% in 2013 to 15.1% in 2014. The company says the study suggests that …

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Slideshare Adds Lead Generation Features

LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their audience, hence allowing them to build that audience. Lead Generation on SlideShare: A How-to Guide from SlideShare “Our new lead generation solution helps brands convert their viewership on SlideShare into high …

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PayPal Updates Online Invoicing Offering

PayPal just launched a new online invoicing product, which utilizes the functionality of the existing PayPal invoicing and adds features to help merchants bill more efficiently and get paid faster. There are new invoice template options, partial payment functionality, the ability to record cash or check payments, the ability to CC others on an email invoice, the ability to share …

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Netflix Releases First ‘Major’ Update To TV Apps In 2 Years

Netflix just announced the release of what it’s calling its first major update to its television applications since late 2013, when it launched its biggest update ever. The new update will start or resume a title while display “key information” when you select it. “We’re letting the content speak for itself by providing a more immersive and cinematic experience that …

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Microsoft Launches New Business Messaging App Send

Microsoft just launched a new iPhone app for people to send messages to their co-workers. It’s called send, and the company says it’s designed for “in-and-out email.” The app is for people with Office 365 business and school email accounts for now, but Microsoft says it will expand support in the coming months. “While tools like text messaging and IM …

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YouTube Launches 360 Degree Video Ads

Google just announced the launch of 360 degree video ads on YouTube. Google introduced 360-degree videos on YouTube back in March. From the viewer’s perspective, they were particularly cool when viewed on Android, as you could move your phone around to alter the perspective. You could use your mouse to drag it around on the desktop, but it just wasn’t …

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Amazon Home Services Expands To More Parts Of The Country

Earlier this year, Amazon announced Amazon Home Services, which lets customers browse, buy, and schedule appointments with professional services via a marketplace of services in categories like home improvement, computer & electronics, lawn & garden, lessons, automotive, and others. The company announced on Wednesday that it has expanded Amazon Home Services to more markets in the United States, and that …

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Microsoft Earnings Better Than Expected As Nokia, Restructuring Impact Numbers

Microsoft just released its quarterly earnings report with revenue at $22.2 billion. Wall Street estimates were more like $22.04 billion. The company exceeded expectations on earnings per share at $0.62 cents (compared to the expected $0.58). Microsoft’s report was substantially impacted by irregular circumstances including a $7.5 billion charge related to the acquisition of the Nokia Devices and Services (NDS) …

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Apple Disappoints On iPhone Sales

Apple just released its quarterly earnings report. The company surpassed Wall Street estimates on revenue and earnings per share, but iPhone sales were not on par with expectations. iPad sales were also down 18%. The company sold 47.5 million iPhones during the quarter. Analysts had expected closer to 49 or 50 million. CEO Tim Cook said, “We had an amazing …

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Yahoo Revenue Better Than Expected, Earnings Not Quite

Yahoo just released its earnings report for the second quarter with revenue up 15% year-over-year. The company reported a net loss of $21.6 million. Revenue after costs paid to partners was pretty much flat. Gross search revenue was also up 15% at $920 million while GAAP search revenue was up 22% at $521 million. Paid clicks were up 13% and …

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Facebook Gives Pages New Video Visibility And Management Tools

Facebook announced a couple of updates aimed at giving Pages more control over how their videos are organized and shared. These include improved upload tools and a new Video Library feature. “Page owners now have access to enhanced control and customization features when uploading videos, like the ability to set an expiration date or to add a custom thumbnail for …

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Google Gives Manufacturers More Control Over Their Product Listings

Google announced the launch of Google Manufacturer Center, which it describes as a tool for brand manufacturers to help them accurately represent their products to shoppers across Google.com, Google Shopping, and other Google services. Manufacturers can upload product data to the tool to make their product listings better. Data right from the manufacturer will be seen as authoritative. “With more …

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Facebook Shows You How To Make Better Video Ads

Facebook launched the new Video Ad Creative Spotlight to show advertisers some of the best video ads that are being made. Perhaps you can learn a thing or two from them. “Each month, this spotlight will showcase top video ad creative, highlighting the best video ads across nine verticals: Automotive, Consumer Goods, Entertainment, Financial Services, Gaming, Restaurants, Retail/eCommerce, Technology/Telecom/Durables and …

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Microsoft Office Gets A Google Drive Plug-In

Google announced the launch of the new Google Drive plug-in for Microsoft Office, which lets Office users open their Word, Excel, and Powerpoint documents stored in Google Drive and save any changes. “With Google Drive, you can keep all your important files in one place, then open them with your choice of apps and devices,” says Google’s Darrell Kuhn. “Building …

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Google Gives An Update On How It Handles New gTLDs

Google is letting webmasters know about how it handles new top level domains. The company says that as many new generic TLDs become available, it wants to provide some insight into how they’re handled in Google search as it has seen and heard a lot of misconceptions about the topic. The most important thing to note is that Google will …

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Square Launches Dashboard Analytics App For iOS

Square just released a new Dashboard app aimed at making it easier for businesses to make decisions from their mobile devices based on data. The app has been in beta, but is now available to all. “During our beta program, sellers using the app opened it 12 times per day, on average; that’s more than once an hour during a …

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Is Your Social Media Customer Service Improving?

Over the past decade, social media has presented businesses with a tremendous amount of opportunities to reach and engage with customers and potential customers in ways that were never before possible. You would think that by now social media-based customer service would be nearly flawless given all of the tools companies like Facebook and Twitter have launched over time. Unfortunately, …

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Google Cloud Platform Gains Application Default Credentials Feature

Google just announced the Application Default Credentials feature for Google Cloud Platform. “When you write applications that run on Google Compute Engine instances, you might want to connect them to Google Cloud Storage, Google BigQuery, and other Google Cloud Platform services,” writes Vijay Subramani, Technical Program Manager, Google Cloud Platform in a blog post. “Those services use OAuth2, the global …

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Instagram Finally Brings Search To Web Interface

Instagram announced on Monday that people can now search for people, places, and hashtags on the web. Finally. Instagram has always been a mobile-first service, and until now, the web experience has had little to offer beyond the user’s feed of content from accounts they follow, their own profiles, and the ability to interact with posts and grab their embed …

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Bing Launches Native Ads On MSN For Search Marketers

Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content of the experience in which they’re at at any given point, and user actions like looking for products or taking …

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Recently Added Google Ranking Signal Benefits Etsy Sellers

It’s a good time to be an Etsy seller as far as visibility in Google search is concerned. Earlier this year, Google announced two major pieces of news with regards to how it ranks search results on mobile devices. The one that got the majority of industry coverage was related to the mobile-friendliness of sites. The other was that Google …

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eBay Delivery Feedback Feature Draws Ire From Sellers

eBay has been testing a new feedback feature that reportedly may be rolling out to all users. It enables customers to say whether or not they received the item they purchased on or before a specific estimated delivery date. Yes and no are the only options. There is no field for additional details or comment. While eBay has let buyers …

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Email Spam Rate Lowest In Over A Decade

Email spam levels have reached a twelve-year low according to research from Symantec. The company released its June Intelligence Report looking at targeted attacks and phishing, vulnerabilities, malware, mobile and social media, and of course spam. “There is good news this month on the email-based front of the threat landscape,” it says. “According to our metrics, the overall spam rate …

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Here’s What Those New Netflix Emails Look Like

As reported earlier this week, Netflix is changing the way it emails its DVD subscribers. I found this interesting because I’ve been a member for over a decade and can’t recall a time when this has changed much at all. Essentially, they’re reducing the frequency of emails by consolidating information. They also promoted separate social media accounts for the DVD …

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Google Announces Availability Of Go Client Library For Cloud Bigtable

Google said on Friday that the Go client library for Google Cloud Bigtable is now available. Cloud Bigtable is Google’s scalable NoSQL database product, which drives many of its own products like Gmail, Google Earth and YouTube. The Go programming language is gaining popularity, particularly among those building Cloud apps. Developers can access Cloud Bigtable via the Go API. According …

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Google Seeks Search Console Messaging Guidance

Earlier this week, Google announced that over the coming weeks it will change the way it sends messages in Search Console (formerly Webmaster Tools) and to whom it sends them. The company is also looking for feedback from webmasters to consider for other potential changes. Google’s Mariya Moeva wrote in a Google+ post (via Search Engine Roundtable), “How do you …

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People Are Interacting With Links More On Facebook

It looks like links are getting better for interactions on Facebook as interactions on other post types are on the decline. Have you seen better reach and/or interactions with your links than you were seeing in the past? Let us know in the comments. Adobe’s Social Intelligence Report looks at social media patterns throughout Q2. It finds that “recent algorithm …

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Here’s What’s About To Hit Netflix

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. We’ve got a pretty short list for you this week, but it does have a couple of Netflix originals. Also, fans of …

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Instagram Ads For Businesses Of All Sizes Coming In The Fall

Last month, Instagram announced some new ad formats and ad targeting options and that it would open up its ad platform to businesses of all sizes in the coming months. eMarketer has a new interview with Jim Squires, the director of marketing operations at the company, and he says Instagram ads will be available to all this fall: We’ve spent …

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Google Posts 11% Revenue Increase At $17.7B

Google just reported its Q2 financial results, with revenue up 11% year-over-year at $17.7 billion. “Our strong Q2 results reflect continued growth across the breadth of our products, most notably core search, where mobile stood out, as well as YouTube and programmatic advertising”, said CFO Ruth Porat. We are focused every day on developing big new opportunities across a wide …

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Google Shows More Local Business Results Than Bing Or Yahoo

According to a new report from local search marketing company BrightLocal, Google is more generous to local businesses than other search engines. Google, it says, displays more local pack results than Yahoo or bing, and is most confident inn the quality of its local data compared to Yahoo or Bing. Still, local businesses are being squeezed out of organic positions …

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If Mobile Addicts Were The Population Of A Country, It Would Be Just Smaller Than The U.S.

Yahoo’s Flurry released a new report looking at people’s addiction to their mobile devices. In short, addiction is on the rise. “On June 29th Bank of America released the findings of its second annual report on Consumer Mobility,” says Simon Khalaf, SVP of Publisher Products at Flurry. “The report showed that the US population is perpetually plugged-in with 71% of …

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Looks Like Amazon Gets The Last Laugh With Prime Day

Chances are you heard little but negative reactions and jokes when it comes to Amazon’s Prime Day sale, but the company announced on Thursday that it broke global records with sales exceeding Black Friday. Apparently more than a few people got something out of it. Amazon certainly did. The company says it sold more units than it did on Black …

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Google: Developing For Chromecast Means More Visits, Engagement & Monetization

Google’s Chromecast has been a major hit with users. For $35 you can easily stream an ever-growing amount of app content on your TV. Google has improved the functionality over time with over the air updates, and more and more apps are supporting the device all the time. Things are looking pretty good in Chromecast land. Google is trying to …

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Google Play Downloads 85% Higher Than App Store [Report]

App Annie, an app data service, which is in use by a reported 700,000 apps, released some new data looking at Android vs. iOS apps. The biggest finding is that in Q2, Google Play’s worldwide downloads were about 85% higher than those from Apple’s App Store. App Annie calls this a significant increase from the 70% gap it saw in …

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eBay Cracks Down On Duplicate Listings

Back in May, we reported that eBay sellers using duplicate listings were about to learn a hard lesson if they continued the practice. eBay had announced a new search penalty for sellers who violated its policy on this. Those who continued to use duplicate listings would see reduced search visibility on the site, which is of course terrible for sales. …

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Facebook Pages Are Becoming Online Shops

Facebook is now testing shops with buy buttons on Facebook Pages for select businesses, according to a report from Buzzfeed. The buttons, the report says, enable users to complete the “entire shopping experience” within Facebook “from product discovery to checkout”. The report shares this statement from Facebook product marketing manager Emma Rodgers: “With the shop section on the page, we’re …

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Netflix Surpasses 65 Million Members, DVD Business Good For Quite A While

Netflix released its Q2 earnings report on Wednesday along with the regular letter to shareholders. The biggest news out of this one is that the company has surpassed 65 million members with 42 million in the US and 23 million internationally. “We are at the forefront of a wave of global Internet TV adoption and intend to make our service …

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Report: Sites Saw 10% Loss In Organic Traffic From Google Mobile-Friendly Update

Adobe released its Digital Advertising Report for Q2. While it’s only a small section of the broader report, it does look at the impact of Google’s mobile-friendly update. According to that, organic traffic was up to 10% lower among sites with low mobile engagement. “While there wasn’t a precipitous drop among non-friendly sites, the effect is pronounced over the 10 …

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Facebook Tests ‘View Insights’ And ‘Watch Later’ Buttons

Facebook is always testing new features. Sometimes they eventually roll out to everyone. Sometimes they don’t. In the case of both of these features, users would only stand to benefit. The first, and arguably more helpful of the two, is a “View Insights” button, which has been appearing on posts for some Page administrators. This essentially lets you quickly and …

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Twitter Gives Users New Account Dashboard

Twitter is rolling out a new dashboard to help users monitor and manage their accounts. it can show you things about your login activity, manage contacts, download your Twitter archive, etc. Above all it’s about privacy and account security. “From the beginning, Twitter has empowered people to share information with the world,” says product manager Mollie Vandor. “To put you …

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Google Just Revealed A Bunch Of New Shopping Features

Google announced a bunch of new features for advertisers to encourage more sales from shoppers. For one, a new enhancement to product listing ads on mobile devices expands the ads as the user swipes to show more information such as product ratings and availability at nearby stores. Google says this will result in more qualified traffic driven directly to retailers. …

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Is This Google Ranking Signal Getting Stronger?

Update: Search Engine Roundtable says there was no update on the date Enge points to. While we certainly don’t know for sure, there are signs that Google could be turning up the dial on just how impactful mobile-friendliness is as a ranking signal for websites. Do you think it should be a greater signal for ranking? Let us know in …

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Is It Time For Flash To Go Away?

The writing has been on the wall for quite a while. Flash is dying a slow death, yet it continues to gasp for air. After some new vulnerabilities were discovered, many have been calling for the plug to be pulled. Do you think there should be an industry-wide halt in Flash use? Let us know what you think. Facebook’s Chief …

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Twitter Shows Users More Details About Web Content In Their Timelines

Summary Cards can be used for various types of web content including blog posts, news articles, products, etc. It gives the user a preview of the content before they click through to the website. Twitter has now updated the cards so that people using the Twitter app for iOS and Android will start seeing a little bit more information about …

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Netflix Alters How DVD Subscribers Get Email

Netflix is changing the way it emails members of its DVD subscription service. Having been a member for over a decade, I can’t recall a time when this has changed much or at all. They’re going to reduce the frequency of emails by consolidating information. Here’s what the company said in an email to members: Here at Netflix we are …

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Communication App Slack Just Got Better For Communication

Team communication tool Slack just got better at team communication. It’s a minor adjustment, but one that make things a lot less annoying for people on the receiving end of broadly targeted messages. In Slack, a user can type “@everyone” when they want to direct a message at the entire team. Now they can type “@here” to direct a message …

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Google Compute Engine Gains Windows Server Support

Google announced on Tuesday that Windows Server on Google Compute Engine is now generally available. It has been in beta since early December. Compute Engine is now supported by the following operating systems: Operating systems with support outside of Compute Engine include: “Compute Engine offers Windows Server 2012 R2 and Windows Server 2008 R2 customers benefits of rapid deployments, increased …

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Google Lets You Measure Conversions That Start On Web, End In App (Or Vice Versa) For Display Campaigns

Google announced that advertisers can now take advantage of Estimated Total Conversions for measuring conversions that started on the web and finished in an app, or vice versa, for display campaigns. This will require the advertiser to set up conversion tracking on their Android and/or iOS app for in-app activities. The feature will work if the click and conversion happen …

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Bing Shopping Campaigns Now Available To All In The U.S.

Earlier this year, Microsoft introduced Bing Shopping Campaigns in beta aimed at making it easier for businesses to advertise products from their Bing Merchant Center stores. On Tuesday, the company announced that they’re now available to all U.S. customers. In fact, they’ll soon be the default campaign type for running product ads on Bing. They’ll sunset the traditional way of …

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Selling To Customers Through ‘Shoppable Videos’

Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. “Shoppable video” is a trend that has been slowly rising for several years, but new capabilities from a variety of platforms indicate that it could be poised to become much bigger. …

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Google Is Changing How It Sends Webmasters Messages

Google announced that over the coming weeks it’s going to be changing the way it sends messages in Search Console (formerly Webmaster Tools) and to whom it sends them. Google Webmaster Trends analyst Gary Illyes announced this in a post on Google+ on Tuesday morning (via Search Engine Land). Here’s how he described the changes: After the change, we will …

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Google Makes Some Changes To AdWords Express

Google has updated the AdWords Express app for Android with a new design as well as some adjustments that make it easier to manage your campaigns. Google launched the AdWords Express mobile app roughly a year ago as a way for small businesses to have more control over their marketing efforts on the go. Google briefly explains the new changes …

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Shareaholic Adds Total Share Count Option

Shareaholic announced that in addition to share counts for its social media share buttons, it now offers the option to display a total share count. All share buttons powered by the service will now automatically give you he option to showcase the number of total shares, and you can customize it. “In addition to choosing where you want the total …

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Google AdWords Gets New Automated Bidding Tools

Google announced the launch of new automated bidding tools for setting performance targets in AdWords. These are target opt-in recommendations and the Target CPA Simulator. As the company notes, automated bidding is key to “setting smart bids at scale and maximizing conversions or revenue from your spend.” Google explains the new tools in a Google+ post: New target opt-in recommendations …

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Report Finds Conversion Metrics Losing Relevance in Shopping

Demandware (one of the early partners on Pinterest’s “buyable pins”) recently released its Q1 Shopping Index finding that digital shoppers worldwide spent less time per visit, but created 22% more baskets and placed 21% more orders compared to the prior quarter. The company put out a new blog post discussing another finding from the report, saying that “Conversion rate metrics …

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eBay Just Gave Sellers A Helpful New Report

eBay is giving sellers an enhanced transaction defect report, which is accessible from the seller dashboard. The report is updated and synced to the dashboard each day, and makes it easier to see the details needed for managing defects. “We know our sellers work hard to deliver great service and an outstanding shopping experience with every item they ship,” the …

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Netflix Releases Latest ISP Speed Rankings

Netflix just released its monthly update on Internet service provider speed data, ranking the top ISPs in terms of speed for its streaming service. This reflects the month of June. There was a lot more change in the rankings in June compared to other recent months. “In the U.S., there was much movement in the index,” said Netflix’s Anne Marie …

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Infographic Looks At The State Of B2B Product Marketing in 2015

Kapost, the company behind the marketing content engine of the same name, recently released an ebook called The Blueprint of Modern Product Launch Marketing looking at how to “make a splash” when launching a product. In marketing that, the company shared an infographic (via MarketingProfs) looking at The State of B2B Product Marketing in 2015. It makes use of research …

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Google App Engine For Go Is Now Available To All

Google announced the general availability of App Engine for Go, the cloud-native open source language aimed at solving large-scale compute issues. The company is removing the beta label on the offering and extending the App Engine Service Level Agreement and Deprecation Policy to it. “Originally deployed as an experimental service in 2011, App Engine for Go has been serving production …

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Google Says Penguin Refresh Is Still Months Away

Early last month, Google provided webmasters and SEOs with an update on what was going on with Panda and Penguin. The former was said to be coming in two to four weeks from that time, but that never happened. It’s still expected soon, but appears to have been delayed for technical reasons. Penguin, on the other hand, is still quite …

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Study Looks At Most Used Digital Shopping Tools And Their Influence

A recent Epsilon study (via MarketingCharts) looked at which digital tools shoppers are using and how these tools are actually impacting their shopping behavior. The firm surveyed over 2,800 people on 16 digital shopping tools, and measured the usage of these tools over 12 channels and 12 product categories. Epsilon says the study is unique because it included questions about …

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These Are The Customer Fears Your Ecommerce Business Must Ease

People are more willing to shop online than ever before. Demandware found that online shoppers bought more in less time during Q1. Still, as sophisticated as ecommerce has gotten over the years, there are still reasons people avoid it and continue to be afraid of it. Sitejabber has an infographic (via Social Media Today) that looks at what people fear …

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Paid Search Spend Continues Strong Growth In U.S. Driven By Mobile Usage

IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company manages over $1.5 billion in digital spend and tracks over $30 billion in customer revenue. It found “strong” growth in paid search spend in the U.S. for the third consecutive quarter, up 22% year-over-year. According to …

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Google Makes It Easier For People To Review Businesses On Mobile Devices

Google has made it easier for people to review businesses using their mobile devices. A tweak to Google’s functionality in mobile browsers has made the process simpler, and that could lead to more reviews for businesses. We’ve seen Yelp become increasingly mobile as mobile unique visitors grew 29% year-over-year while desktop visitors declined. This was two years after the company …

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HGTV Co-Founder Susan Packard Talks Business At Google

Google recently released an “At Google” talk from Susan Packard, the co-founder of HGTV, who recently wrote the highly rated book New Rules of the Game: 10 Strategies for Women in the Workplace. The talk, also titled, “New Rules of the Game,” comes with the following description: Business is a team sport. Learn how to win from the founder of …

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Here’s What’s About To Hit Netflix

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. Available on 07/09: The Last Unicorn (1982) Alan Arkin, Jeff Bridges, Mia Farrow This animated tale follows a unicorn who believes she …

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A Million People Have Published A Post On LinkedIn

LinkedIn announced that it has surpassed the one million publishers milestone. It began letting everyone use its publisher platform in February of last year. The company says over a million unique publishers publish over 130,000 posts a week, and about 45% of readers are in the upper ranks of their industries, such as managers, VPs, and CEOs. The average post …

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Yahoo Mail Makes It Easier To Add Images, Files & Links To Messages

Google isn’t the only one that announced some email improvements on Thursday. Yahoo announced a new feature for when Yahoo Mail users are composing a message that makes it easier to find and add photos, files, GIFs, or links to their messages. “The new compose experience is simple and fun to use — simply click on the new + icon …

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Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

Google just announced the launch of Gmail Postmaster Tools to help senders of emails that people actually want do better at avoiding spam filters and actually get their messages seen by the recipient. The company says it is to help qualified high-volume senders analyze their email, as it includes data on delivery errors, spam reports, and reputation so they can …

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Amazon Web Services Launches API Gateway, Device Farm

Amazon just announced Amazon API Gateway, which is aimed at making it easier to build and run “reliable, secure” APIs at any scale. It’s a fully managed service that lets AWS customers create, publish, maintain, monitor, and secure APIs. “With a few clicks in the AWS Management Console, customers can create an API that acts as a ‘front door’ for …

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Mac Users Get Microsoft Office 2016

Microsoft just released Office 2016 for Mac in 139 countries and 16 languages. It includes major updates across the entire suite of apps (Word, Excel, PowerPoint, Outlook, and OneNote). The company says this was its biggest Office for Mac beta ever thanks to customer participation, and that it collected over 100,000 pieces of feedback, which led to the releases of …

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Advertisers Are Using A Nearly Obsolete Technology Way Too Much

Flash is bordering on obsolete at this point thanks to the rise of mobile and HTML5, yet advertisers are still running a ridiculous amount of Flash ads despite the fact that they default to static displays on mobile devices, which likely means fewer clicks. Sizmek has released a new study, which illustrates just how common this is and notes that …

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App Annie Gives Developers Free In-App Analytics With Google Analytics

App Annie, an app data service, which is in use by a reported 700,000 apps, just launched In-App Analytics in open beta with Google Analytics integration. The new offering can be used by developers to view usage metrics along with data from five major app stores and 34 ad platforms in one centralized dashboard. “The new additional usage data from …

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Salesforce Looks At The State Of Sales

Salesforce just released its 2015 State of Sales Report looking at industry trends after surveying over 2,300 sales leaders around the world. It looks at priorities, behaviors, and technology in use by sales teams and finds that the best performing teams are more likely to maximize technology, especially when it comes to analytics and mobile. “Technology is rapidly becoming the …

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MRC Releases Ad Viewability Test Results

The Media Rating Council (MRC) has released the results of the third phase of its viewability measurement reconciliation testing. It had conducted two prior phases, which identified requirements for vendors to follow in order to “minimize discrepancies in viewability measurement.” This most recent phase is the final phase of testing. The MRC received data from campaigns accounting for about four …

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Dropbox for Business Gets File Requests Feature

Last month, Dropbox launched a new feature for file requests so users can more easily collect files of any size from groups on any platform regardless of device. The feature is now available for Dropbox for Business users. “File requests are a fast and simple way to collect files from the people you work with,” a spokesperson for the company …

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Here’s What You Can Do With The First Pinterest Platform Integrations

A couple months ago, Pinterest announced the launch of its new Developers Platform, a suite of APIs for building apps and integrations with the service. This was the first time the company opened up API access for development of consumer apps. It began with a beta program for developers in the U.S. who signed up. Pinterest just announced the first …

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Here’s How Facebook Just Redefined Cost Per Click

Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release. From now on, CPC will only account for what Facebook calls “link clicks,” which are clicks related to certain ad objectives like: visiting another site, installing an app, or viewing a video on another site. This also includes …

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Twitter Gives Mobile App Advertisers 3 New Features

Twitter is giving mobile app advertisers a new video app card, optimized action bidding, and cost per install bidding. The company announced that it would roll the features out to advertisers globally over the coming months. The video app card enables them to showcase their apps within video ads in what Twitter describes as an “immersive experience” aimed at driving …

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Here’s How Much Google’s Indexing Of Tweets Has Grown

Earlier this year, after we learned that Google and Twitter had partnered on tweet indexing again, but before any integration was actually announced, Stone Temple Consulting studied how many tweets Google was indexing. Now that the partnership has been in effect for a while, the study has been updated. Have you noticed any direct effects of Google’s new partnership with …

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Google Launches ‘Paid Search Best Practices’ Email Newsletter

Google announced the launch of a new email newsletter, which it will send out once a month to subscribing advertisers. It’s called Google Best Practices, and aims to give advertisers advice on improving their campaigns. “We get it. You’re busy. Staying on top of your AdWords game is important, but there are only so many hours in the day (or …

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Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by 11% globally to #3.30, which the company says reflects normal seasonal trends (with higher costs in Q4 due to the …

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Can Simply Asking For A Link Now Get You Penalized In Google? [Updated]

It’s nothing new for Google to try to get webmasters to stop focusing on getting links to help their search rankings. Buying links has long been a major no-no, and has hurt plenty of sites over the years as Google catches on and penalizes them in search results. Now, the company is saying not to even ask for a link. …

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Bing Ads Gets Better Demographic Targeting

Microsoft announced new global increased age and gender coverage for improved demographic targeting in Bing Ads. It utilizes data from users’ search and display behavior. According to the company, the coverage of targetable users has actually more than double as a result of its new efforts. This means an opportunity for more click-throughs and conversions for targetable users and potentially …

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Shopify Lets Merchants Create Orders, Accept Credit Cards in Shopify Admin

Shopify is now letting merchants create orders and accept credit card payments through the Shopify Admin in an effort to make it easier for them to sell wholesale, take orders by phone, etc. When a seller is done building a new order, they can click Email invoice or Pay with Credit Card to process a payment. The former sends the …

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This Ad Tool Just Won Facebook’s Innovation Competition

Facebook announced the winners of its annual Innovation Competition aimed at recognizing Facebook Marketing Partners who have “developed new solutions to solve unique obstacles for advertisers in different verticals.” The top honor went to adMixt for its creation of self-serve ad tool Flightplan. The product combines dynamic product ads and local awareness ads to promote locally-available products to people when …

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Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

If you run email marketing campaigns, you’re on a constant quest to improve your open rates. There are plenty of tactics out there that you can employ to potentially increase them, and an infographic from Sikich (via MarketingProfs) gives you ten of them: Earlier this year, we looked at what it takes to improve email open rates as those in …

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This Feature Should Get People Watching A Lot More Video On Facebook

Facebook is testing a new video feature, which would should help increase views on the desktop. It lets you pop a video out of your News Feed (or out of a Facebook Page) and continue watching while you scroll. Remember how awesome it was when YouTube finally started letting you continue watching videos on your mobile device while browsing the …

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Here’s Your Social Media Character/Word Count Cheat Sheet

Ever wonder if there’s a magic number for character counts on various social media platforms? How long is the perfect tweet, Facebook status update, or Google+ post? While character count is certainly just one variable when it comes to an effective communication, studies have shown that there are indeed sweet spots. Buffer and SumAll have an infographic out looking at …

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Google Adds Engagement Columns In Reporting For Lightbox Ads

Google announced that it is adding three new columns to AdWords Display reporting later this month. It says these will give advertisers who use Lightbox ads an easier way to view engagements, engagement rate, and average CPE metrics. Google said in a note on the AdWords Google+ page: These new columns will help advertisers easily differentiate engagement metrics (when someone …

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Twitter Announces Mobile Ad Management Tools

Last week, we looked at some new ad management functionality in Twitter’s mobile apps. Twitter hadn’t announced it, but some users were starting to notice a new button on their profiles that enabled them to dig into their advertising efforts. On Monday, Twitter did announce the feature, which it calls the Twitter Ads companion. While it’s built into the standard …

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