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About Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.
Facebook Improves Audience Network Ads Facebook Improves Audience Network Ads

Facebook is sharing some numbers on the performance of Audience Network, the mobile ad network it launched last year, which lets developers show Facebook ads within their apps and advertisers reach people beyond the confines of Facebook itself. The company …

Facebook Advises Pages Against Posting YouTube Videos Facebook Advises Pages Against Posting YouTube Videos

Facebook is making it clearer and clearer to Page owners that they’re more likely to see better reach if they post native Facebook videos as opposed to videos from YouTube or other services. Are you having any luck reaching fans …

Google Is Replacing The Most Used Feature In Webmaster Tools Google Is Replacing The Most Used Feature In Webmaster Tools

Google announced the release of the new Search Analytics report in Webmaster Tools, which it promises will deliver webmasters more precise data. It is replacing the Search Queries report, which the company says is the most used feature in Webmaster …

Facebook And IBM Are Working Together On Personalized Ads Facebook And IBM Are Working Together On Personalized Ads

Facebook and IBM have teamed up on marketing solutions with IBM’s marketing cloud clients now being able to utilize Facebook’s ad capabilities starting today. This includes Custom Audiences, which can be used in conjunction with IBM’s analytics and design features. …

Google Universal Search Trends You Should Be Paying Attention To Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒ …

Google Shows Off New AdWords Formats, Tools Google Shows Off New AdWords Formats, Tools

Google made a bunch of AdWords announcements at an AdWords event on Tuesday. The event, which was streamed live on the Internet is available to watch in its entirety here: “Consumers, particularly on mobile devices, now have higher expectations than …

Is Being A B2B Data Provider Foursquare’s True Calling? Is Being A B2B Data Provider Foursquare’s True Calling?

Foursquare is looking to do more with its location data on the B2B front. The company is touting its Location Cloud offering, which it calls “the most complete set of place data and geo-technology powering the digital world.” “Location data …

Nellie Bly Honored With Google Doodle, Karen O Song Nellie Bly Honored With Google Doodle, Karen O Song

Nellie Bly is the subject of Google’s doodle for May 5, as the day would have been the journalist’s 151st birthday. Bly was her pen name. Her real name was Elizabeth Cochrane Seaman. She was best known for her record-breaking …

Is This How Google Is Going To Use Tweets? Is This How Google Is Going To Use Tweets?

It looks like Google’s new Twitter integration might be starting to take effect, with one possible format seen in the wild on Android. Are you looking forward to Google utilizing Twitter more? Discuss. Earlier this year, it came to light …

A Closer Look At The New Google+ Collections Feature A Closer Look At The New Google+ Collections Feature

Google seems to be telling people that Google+ is very much alive. Last week, it randomly joined Twitter out of the blue, and now it just announced a new feature that brings to mind offerings from Pinterest and Flipboard. The …

Here’s How To Measure Mobile Ad Viewability Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile …

Who Invented the Piano? Google Doodle Celebrates 360th Birthday of Bartolomeo Cristofori Who Invented the Piano? Google Doodle Celebrates 360th Birthday of Bartolomeo Cristofori

Who invented the piano? Bartolomeo Cristofori di Francesco of course! Don’t worry, you’re not the only one who didn’t know. A lot of people don’t know that (if you did, give yourself a nice pat on the back). Google is …

Facebook Instant Articles: More Details Emerge Facebook Instant Articles: More Details Emerge

There have been reports for months that Facebook has been looking to get publishers to let the social network host their content so it can show it to users in a quicker, more user-friendly manner, particularly on mobile devices. In …

Pinterest Gets A Developer Platform Pinterest Gets A Developer Platform

Pinterest just announced the launch of the Developers Platform, a suite of APIs for building apps and integrations that “bring pins to life,” as the company puts it. “This is the first time we’re opening up API access for the …

‘Ok Google’ Coming To More Android Apps ‘Ok Google’ Coming To More Android Apps

Google is giving developers a new way to let Android users interact with their apps with voice commands. The company announced the launch of its first set of partners for custom voice actions, as well as plans to expand it …

Facebook News Feed Change Leads To Increased Sharing? Facebook News Feed Change Leads To Increased Sharing?

Breaking news: Facebook is the most dominant social network for people sharing content. Seriously though, the social beast only manages to keep growing and extending its lead. ShareThis has a new report looking at Q1 consumer sharing trends, finding that …

You’re About To Learn A Hard Lesson If You Do This With Your eBay Listings You’re About To Learn A Hard Lesson If You Do This With Your eBay Listings

If you are using duplicate listing tactics to increase your chances of getting sales on eBay, you really want to stop doing that now, because it’s about to have a potentially devastating effect on your account and ability to make …

Google Mobile-Friendly Update Completes Roll-Out Google Mobile-Friendly Update Completes Roll-Out

It appears that Google’s mobile-friendly update has fully rolled out, but as of Friday morning, not all pages had been indexed yet, so it’s possible that you’ll still see effects from it that haven’t taken place just yet. That said, …

Here’s What’s Coming To Netflix In The Next Week Here’s What’s Coming To Netflix In The Next Week

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. Netflix is …

How Publishers Are Using Facebook Interest Targeting How Publishers Are Using Facebook Interest Targeting

Chances are you aren’t seeing the same kind of organic reach for your Facebook Page posts that you once were. This is a widespread phenomenon that has been taking place for roughly the past year and a half, and has …

Yelp Talks About Its Efforts In Ad Sales Yelp Talks About Its Efforts In Ad Sales

Yelp released its Q1 earnings report on Wednesday, disappointing investors and sending its share price downward. The company did emphasize its rapid mobile growth. Another big focus of the company’s earnings call was on its salesforce. On its previous earnings …

Dealing With An Increasingly Mobile Yelp Dealing With An Increasingly Mobile Yelp

Yelp released its Q1 financial results on Wednesday with a 55% revenue increase compared to the same quarter last year, but falling short of analysts’ expectations and sending its stock price down. Still, the company grew its cumulative reviews by …

Microsoft Made A Bunch Of Announcements At Build Microsoft Made A Bunch Of Announcements At Build

It was a big day in Microsoftland, where the company announced new Windows 10 features and unveiled a set of SDKs to help developers bring their code for the web, .NET, Win32, Android and iOS to Windows 10. Additionally, the …

Facebook About To Force Big Login Change Facebook About To Force Big Login Change

At last year’s F8 developer conference, Facebook announced some changes that would give users more control over what info they choose to share with apps. The company introduced the new Facebook Login, which lets users edit the permissions they give …