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Author Archive for: ‘Chris Crum’

Doing This Will Make Your Facebook Marketing More Cost Effective

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already …

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Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Are you concerned about consumers disregarding your holiday emails? Well, don’t be. Yesmail has a new study out finding that average monthly email volume increased 46% quarter-over-quarter for Q3 and Q4 2014 while average open rates remained steady at 15%. Meanwhile, holiday-themed open rates jumped from 14.2% in 2013 to 15.1% in 2014. The company says the study suggests that …

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Slideshare Adds Lead Generation Features

Slideshare Adds Lead Generation Features

LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their audience, hence allowing them to build that audience. Lead Generation on SlideShare: A How-to Guide from SlideShare “Our new lead generation solution helps brands convert their viewership on SlideShare into high …

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PayPal Updates Online Invoicing Offering

PayPal Updates Online Invoicing Offering

PayPal just launched a new online invoicing product, which utilizes the functionality of the existing PayPal invoicing and adds features to help merchants bill more efficiently and get paid faster. There are new invoice template options, partial payment functionality, the ability to record cash or check payments, the ability to CC others on an email invoice, the ability to share …

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Netflix Releases First ‘Major’ Update To TV Apps In 2 Years

Netflix Releases First ‘Major’ Update To TV Apps In 2 Years

Netflix just announced the release of what it’s calling its first major update to its television applications since late 2013, when it launched its biggest update ever. The new update will start or resume a title while display “key information” when you select it. “We’re letting the content speak for itself by providing a more immersive and cinematic experience that …

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Microsoft Launches New Business Messaging App Send

Microsoft Launches New Business Messaging App Send

Microsoft just launched a new iPhone app for people to send messages to their co-workers. It’s called send, and the company says it’s designed for “in-and-out email.” The app is for people with Office 365 business and school email accounts for now, but Microsoft says it will expand support in the coming months. “While tools like text messaging and IM …

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YouTube Launches 360 Degree Video Ads

YouTube Launches 360 Degree Video Ads

Google just announced the launch of 360 degree video ads on YouTube. Google introduced 360-degree videos on YouTube back in March. From the viewer’s perspective, they were particularly cool when viewed on Android, as you could move your phone around to alter the perspective. You could use your mouse to drag it around on the desktop, but it just wasn’t …

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Amazon Home Services Expands To More Parts Of The Country

Amazon Home Services Expands To More Parts Of The Country

Earlier this year, Amazon announced Amazon Home Services, which lets customers browse, buy, and schedule appointments with professional services via a marketplace of services in categories like home improvement, computer & electronics, lawn & garden, lessons, automotive, and others. The company announced on Wednesday that it has expanded Amazon Home Services to more markets in the United States, and that …

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Microsoft Earnings Better Than Expected As Nokia, Restructuring Impact Numbers

Microsoft Earnings Better Than Expected As Nokia, Restructuring Impact Numbers

Microsoft just released its quarterly earnings report with revenue at $22.2 billion. Wall Street estimates were more like $22.04 billion. The company exceeded expectations on earnings per share at $0.62 cents (compared to the expected $0.58). Microsoft’s report was substantially impacted by irregular circumstances including a $7.5 billion charge related to the acquisition of the Nokia Devices and Services (NDS) …

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Apple Disappoints On iPhone Sales

Apple Disappoints On iPhone Sales

Apple just released its quarterly earnings report. The company surpassed Wall Street estimates on revenue and earnings per share, but iPhone sales were not on par with expectations. iPad sales were also down 18%. The company sold 47.5 million iPhones during the quarter. Analysts had expected closer to 49 or 50 million. CEO Tim Cook said, “We had an amazing …

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Yahoo Revenue Better Than Expected, Earnings Not Quite

Yahoo Revenue Better Than Expected, Earnings Not Quite

Yahoo just released its earnings report for the second quarter with revenue up 15% year-over-year. The company reported a net loss of $21.6 million. Revenue after costs paid to partners was pretty much flat. Gross search revenue was also up 15% at $920 million while GAAP search revenue was up 22% at $521 million. Paid clicks were up 13% and …

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Facebook Gives Pages New Video Visibility And Management Tools

Facebook Gives Pages New Video Visibility And Management Tools

Facebook announced a couple of updates aimed at giving Pages more control over how their videos are organized and shared. These include improved upload tools and a new Video Library feature. “Page owners now have access to enhanced control and customization features when uploading videos, like the ability to set an expiration date or to add a custom thumbnail for …

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