Author Archive for: ‘Chris Crum’

New Google Feature Means Businesses Need Apps For Search Marketing

The world of search engine marketing is ever-changing, and it’s no secret that mobile continues to take over the desktop. Google has a new feature, even beyond a related ranking signal for organic search on mobile devices, that gives businesses more incentive to have mobile apps for search marketing purposes. It essentially expands as search marketing-related benefit device-wide, as opposed …

Read More

Here’s Google’s Google I/O Talk For iOS Developers

You don’t typically associate Google developer events with iOS, but while Google I/O was largely about Android, there was a surprising amount of iOS discussion from the company last week. For one, the the company announced that it’s expanding app indexing (which is now a ranking signal for mobile search results) to iOS. At Google I/O, the company held a …

Read More

How To Use Twitter’s New Partner Marketplace To Find Help For Your Business

Twitter announced the launch of its new Official Partner Program, which it says will help businesses achieve better results “on Twitter and beyond”. What products do you currently use to get more out of Twitter? Let us know in the comments. Twitter already had its Twitter Certified Program, which it launched back in 2012. The goal of that was to …

Read More

A Closer Look At The New Android M Permissions

Google unveiled the developer preview of Android M last week, and among the new additions are some changes to permissions. “Apps can trigger requests for permissions at runtime, in the right context, and users can choose whether to grant the permission,” explained Android product manager Jamal Eason. “Making permission requests right when they’re needed means users can get up and …

Read More

Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing

While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a shockingly low number of brands are actually making use of it. Based on various studies, however, that will change as more wise up to what Facebook’s visual social network has to offer. Why aren’t more brands …

Read More

Poll: Only 11% Noticed Traffic Changes From Google Update

Another survey has been conducted regarding Google’s recent mobile-friendly update, which prior to release, had often been billed as “Mobilegeddon”. After its release it quickly became clear that it was anything but. Search Engine Roundtable released results from a poll it ran after getting a thousand responses. The source of the poll is worth taking into consideration as we’re talking …

Read More

Online Sellers Should Look At These Pinterest Shopping Stats

“The results are in: if you sell online, you should be on Pinterest,” says Shopify social media manager Dayna Winter. But you already knew that, right? In case you didn’t, Shopify has a new infographic out further highlighting the importance of Pinterest to online sellers. It makes use of data from a partnership between Shopify and Pinterest as it relates …

Read More

Google Talks App Indexing, AdWords & Analytics At Google I/O

Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights. App indexing is now a ranking signal in Google’s mobile search results, and last week, Google announced that it’s expanding it to iOS after previously only offering …

Read More

DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that run on Google.com and soon on the Google Play Store. Advertisers will be able to incorporate app distribution into their …

Read More

Facebook Users Celebrate Animated GIF Support

In case you haven’t heard, Facebook is at long last supporting animated gifs, at least partially. Users can post them, but the feature is still not supported by Pages for some reason. Either way, users are thrilled: Welcome to Facebook, Gifs. Posted by Mike Jacobson on Friday, May 29, 2015 Facebook supports GIFs?! Posted by Andrew Gifford on Friday, May …

Read More

Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update

So was Google’s mobile-friendly algorithm update (“Mobilegeddon”) overhyped or not? Well, perhaps yes and no. While the initial consensus after the update’s launch was that changes in search rankings were minimal, a recent study indicates that small-to-medium sized enterprises did see some significant changes – just not complete ranking obliteration as the “Mobilegeddon” name suggested. Did your site see any …

Read More

4 Important Google I/O Videos For Android Developers

With Google I/O in full swing, Google has been sharing some of the presentations it has already given. There have been a ton of announcements for Android developers as usual, and of course, some lengthy discussions centered largely around them. Google introduced Android M in developer preview, so you’ll definitely want to check out the What’s New in Android segment: …

Read More