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Author Archive for: ‘Chris Crum’

What Marketers Should Know About The AOL-Bing Deal

What Marketers Should Know About The AOL-Bing Deal

Microsoft and AOL announced a major agreement which sees AOL assuming management and sales responsibilities for all of Microsoft’s display, mobile, and video ad inventory across the U.S., U.K., Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will run the ads across Microsoft’s MSN homepage and verticals, Outlook Mail, Xbox, Skype, and in apps. The two companies also made …

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Is Facebook Thinking About Taking On Periscope And Meerkat?

Is Facebook Thinking About Taking On Periscope And Meerkat?

Facebook has been been emailing survey questions to people asking about their experience with Facebook video as well as their experience with Meerkat. This is fueling questions about whether Facebook is considering launching its own Meerkat/Periscope competitor. Marketing Land reports that one of its editors received the survey, and shares screencaps of the questions. Facebook starts off asking how often …

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Facebook Is Messing Around With Its Search Interface

Facebook Is Messing Around With Its Search Interface

Update: It seems that this is all related to Facebook’s Trending topics. The addition of the News search option enables you to view search results basically in the format that Facebook already shows trending topics when you click on them. You see different types of results like: “In the Story,” “Friends and Groups,” “Articles,” etc. A Facebook spokesperson tells us, …

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Facebook News Feed Ranking Now Takes These Video Actions Into Account

Facebook News Feed Ranking Now Takes These Video Actions Into Account

Facebook announced a new change to how it shows content in News Feed on Monday. It will now start taking into account the actions users take on videos when determining when to show a video to people. Specifically, it will look at when users choose to turn on sound, make a video full screen, or enable high definition. The thinking …

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Here’s How Pinterest Is Changing Its Privacy Policy For Buyable Pins

Here’s How Pinterest Is Changing Its Privacy Policy For Buyable Pins

Pinterest is emailing users to inform them of new privacy policy changes that are rolling out now related to Buyable Pins. Pinterest announced Buyable Pins earlier this month with launch partners including Shopify, Demandware, Macy’s, Neiman Marcus and Nordstrom. Users will be able to buy things on Pinterest when they see a blue price and “Buy it” button. In a …

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Online Shoppers Bought More In Less Time In Q1

Online Shoppers Bought More In Less Time In Q1

It would seem that not only are people buying more things online, they’re doing so more quickly. A recent report from Demandware (one of the early partners for Pinterest’s Buyable Pins) found that in Q1, digital shoppers worldwide spent less time per visit, but created 22% more baskets and placed 21% more orders compared to the prior quarter. This is …

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Marketers Are Increasing Their Focus On LinkedIn

Marketers Are Increasing Their Focus On LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are using social media to grow their businesses. It didn’t focus exclusively on LinkedIn, but there are a lot signs within …

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This New eBay Seller Requirement Goes Into Effect Today

This New eBay Seller Requirement Goes Into Effect Today

eBay sellers selling branded new and manufacturer-refurbished items in certain categories must now comply with a new rule the company is set to begin enforcing today. eBay announced, as part of its Spring Seller Update, that sellers who list such items in the specified categories would be required to include the item’s brand, manufacturer part number (MPN), and a global …

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Study Slams Google For ‘Reducing Social Welfare’ With ‘Lower Quality Results’

Study Slams Google For ‘Reducing Social Welfare’ With ‘Lower Quality Results’

Columbia Law School professor Tim Wu and Yelp collaborated on a study of Google’s search results, and have declared that Google is hurting the consumer experience of search results by favoring is own content which in some cases may be inferior to organic results that would otherwise be surfaced. The paper was presented at Oxford University’s Antitrust Enforcement Symposium, and …

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WordPress.com And Automattic Just Turned 10. Here Are Some Stats

WordPress.com And Automattic Just Turned 10. Here Are Some Stats

Automattic reminded us on Friday that it just turned ten years old along with WordPress.com. Come to think of it, that sounds about right as we recently celebrated ten years of YouTube. Naturally, the company has released a video and is sharing some stats to celebrate. “In addition to building a world-class publishing platform, our company has redefined what it …

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Google Adds Pinterest Carousel To Search Results

Google Adds Pinterest Carousel To Search Results

Google has just given content marketers another reason to make sure Pinterest is a part of their strategies. Now, when users search for Pinterest content on Google from a mobile device, it will display a carousel-style section on the search results page letting them swipe through various content from Pinterest before clicking through to the app or mobile site. Here, …

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Small Businesses Regret Not Doing More Of This

Small Businesses Regret Not Doing More Of This

Branding is a key component to a successful business, and that includes when your’e first starting out. It seems a lot of businesses regret not spending more of their efforts on branding in the early days. Do you regret not putting more focus on branding? How high of a priority is it to you now? Share your thoughts in the …

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