Quantcast

Author Archive for: ‘Chris Crum’

Facebook Gets Retailers Prepared For The Holidays

Facebook Gets Retailers Prepared For The Holidays

Facebook is advising retail marketers about how to prepare for the holiday season. Yes, it’s August, but according to the company, that means it’s time to start doing some serious planning. The company laid out eight tips for holiday advertising prep. In a nutshell, these include: refresh your audience profile; identify your key audience segments; add the Facebook pixel and …

Read More

Google Analytics Gets Some New Features

Google Analytics Gets Some New Features

Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called “Publisher Reporting”. “Users with existing AdSense reports will see them move into this new section, and be joined by an integration with Ad Exchange, for those publishers that don’t currently serve Ad Exchange as backfill through DFP,” Google says …

Read More

Google Adds Hangouts Video Call Support To Slides

Google Adds Hangouts Video Call Support To Slides

Google announced new functionality for Slides, its presentation app (basically its version of Powerpoint), which lets people share their presentations via Hangouts videos calls. “As you get ready for the big meeting, all you need is your Android phone or tablet,” says Google Slides software engineer Fenil Shah. “With one tap of the present button, you’ll see the option to …

Read More

Here’s How The Social Platforms Are Performing For Ecommerce

Here’s How The Social Platforms Are Performing For Ecommerce

The social media landscape is getting more complex, but also potentially more helpful for ecommerce businesses almost by the day. The big social platforms like Facebook, Twitter, Instagram, and Pinterest have all been working on features that will help businesses sell products to users. Ultimately, it’s all great for businesses selling online, and will only continue to become more so …

Read More

Here’s What’s About To Hit Netflix

Here’s What’s About To Hit Netflix

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. We don’t have a huge list this week, but nearly half of them are Netflix Originals. Another season of Doctor Who is …

Read More

Twitter Gets Serious About Helping Businesses With Customer Service

Twitter Gets Serious About Helping Businesses With Customer Service

We’ve been writing a lot about social media-based customer service lately. There have been numerous studies on the subject coming out in recent months, and both Facebook and Twitter themselves have been bringing it up a lot. This week alone, Facebook launched some new features for Pages to better respond to and engage with customers, and Twitter put out an …

Read More

Google Talks ‘The Most Important Growth Metric’ For Your App

Google Talks ‘The Most Important Growth Metric’ For Your App

Google released a new video in which Max Sack from Google Admob talks about the most important growth metric for your app. The most important one to focus on first isn’t a traditional one, he says. It’s one that accurately measures user engagement for YOUR app. “For example, a casual gaming app might care about the percentage of users who …

Read More

AdWords App Adds Billing, Column, Performance Table Updates

AdWords App Adds Billing, Column, Performance Table Updates

This past March, Google finally launched an AdWords app for Android, offering advertisers the ability to manage campaigns on the go. They can use the app to view and manage ad performance, view campaign stats, update bids and budgets, get real-time alerts and notifications, act on suggestions to improve campaigns, and call a Google expert when needed. On Thursday, Google …

Read More

Twitter Has New Ways To Buy Mobile App Install Campaigns

Twitter Has New Ways To Buy Mobile App Install Campaigns

Twitter announced that it’s going to start letting marketers pay for mobile app install campaigns in two new ways: optimized action bidding and cost per install bidding. These will be in addition to the existing coster per app click model. The company says this is in line with other moves it has made to help advertisers only pay based on …

Read More

What To Do And What Not To Do On LinkedIn

What To Do And What Not To Do On LinkedIn

LinkedIn has 347 million users and reaches 200 countries and territories. Just for comparison, Twitter has 316 million monthly actives. What strategies and/or tactics have you had success with on LinkedIn? What do you see businesses doing that they should stop? Share your thoughts in the comments. 40% of LinkedIn’s users check it daily, and it’s the most popular social …

Read More

Twitter Reportedly Moving Forward With New Buy Button Integrations

Twitter Reportedly Moving Forward With New Buy Button Integrations

Twitter is about to make a bigger push with its buy button, according to a new report from Re/code citing multiple sources. It will reportedly do so via integrations with Shopify and other unspecified ecommerce software companies. Jason Del Rey writes: The social network is in the process of integrating with Shopify and other e-commerce software companies to offer its …

Read More

Google Announces Report Editor For AdWords

Google Announces Report Editor For AdWords

Google announced on Wednesday that it will roll out Report Editor in AdWords over the next few months. This is a new tool that lets advertisers build custom tables and charts that can be segmented, sorted, and filtered as they like. There are drag and drop actions that let you sort, filter, and “pivot” data to help you focus on …

Read More

Page 10 of 708« First...«89101112»203040...Last »