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About Charlie Cook

2005 C In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the F.ree Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com
What Would it Take to Rebuild Your Small Business Marketing?
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A week ago, Allen arrived at our home, here in Connecticut, with all his worldly possessions; his laptop, a few law books, and a couple of changes of clothes. He’d just completed his first week at Tulane Law School before being forced to leave his home in New Orleans in advance of Hurricane Katrina.

What My Teenagers Taught Me About Marketing

My kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he’d done at school or out with his friends the night before, I’d get one of two classic teenage responses; “Stuff” or “Nothing”. I’d have to pepper him with questions to learn any more.

AdvertisingCampaigns That Get Results

“Advertising doesn’t work.” I hear it from my clients all the time. One client was about to file for b.ankruptcy because she wasn’t getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do?

How to Keep Your Marketing Strategy and Sales On Course

When a company announces that they’ve lost a billion dollars in the first three months of the year, as General Motors did two months ago, it is a good indication that they are way, way off course.

How Important is Your Marketing Message?

Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003.

Improving Lead Generating And Conversion Rates: Think Like a Farmer

John’s a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years.

What Are You Really Marketing? It’s Not What You Think

You market your own business or you direct marketing for your company. You know what you are marketing – it’s obvious. Or is it?

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed.

Winning at Business With Your Marketing Game Plan

Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds.

Writing Marketing Copy That Sells

When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them.

How To Organize Your Marketing

“I hate sales pitches!” You may have felt this way yourself or heard others say it. If it’s such a common response, what’s the best way to organize your marketing to attract new clients and customers?

Cleaning Up Your Marketing

Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each time you come across a new marketing idea you try to adopt it and add it to your existing approach.

What Santa Knows About Marketing

What’s that ringing sound you hear at this time of year? It’s the sound of store registers ringing up the sales generated by Santa Claus. Just because he’s old, overweight, long haired and unshaven and dresses funny, don’t overlook his marketing success. Santa is a marketing expert and you can become one, too, if you follow his marketing methods.

How to Earn More by Visualizing Your Marketing Success

Did you ever imagine yourself lying on a beach enjoying the sun or spending the holidays relaxing with relatives? We all daydream and picture ourselves in places we’d like to go to, or doing things we enjoy or have always wanted to try.

Are You Marketing and Selling What People Buy?

Do you ever wonder if you’re speaking a different language than your prospects? You may have recently launched a business, designed an innovative process or purchased state of the art equipment that leaves the competition in the dust, but no matter what you say or do, you aren’t attracting as many prospects as you need.

Taking the Mystery Out of Marketing

Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what?

The Key to Eliminating Objections

You’re in a meeting with a promising prospect. You review the project and the services you provide and then, just when you’re hoping to get the okay, the prospect raises an objection. They may tell you:

How to Keep Your Business Healthy

Can you imagine you’re ninety years old and still hiking up mountains with your grandchildren, bench pressing more than most twenty year olds, and making milli0ns of dollars?

Removing Obstacles to Sales

During the summer Olympics I watched the men’s and women’s hurdles. I’m always impressed by these athletes’ ability to run at full speed and leap the hurdles without breaking stride.

Creating Sales Conversations

You’ve got a great product or service that beats the competition by miles. Once you get in front of people or get them on the ph0ne, they’re sold. The only problem is you’re not getting enough of those initial conversations with prospects started so you can convert them to clients. Instead of having your ph0ne ringing of the hook with requests, you feel like your firm is the best kept scret in your industry.

Getting Noticed by the Search Engines
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You’ve got a web site; and you want to attract lots of people to visit it so you can grow your business. But you’re only getting a handful of visitors currently. What is the first thing to do to help people find your site?

10 Phone Marketing Mistakes to Avoid

“I hate making marketing calls. I don’t know what to say and how to say it. I’ve been assigned to find new clients and in the past 4 weeks I brought in zero new clients.”

Getting Lucky with Systematic Marketing

In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members.

Eliminating Objections to Increase Sales

You want to increase the flow of sales revenue, but you are stymied by prospects’ seemingly endless objections.