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About Charlene Rashkow

Charlene Rashkow brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance business writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding press releases, bios, articles of interest, business plans, resumes, web site content and all other forms of marketing material. To speak with Charlene you may contact her at http://www.allyourwritingneeds.com or write her at info@allyourwritingneeds.com. You can also call her directly at (310) 514-4844

Charlene Rashkow Answers Content Questions: Click Here For Free Answers
Convey Credibility Through Your Website!

Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site makes it even more of a challenge.

How to Convey Professional Credibility on Your Site!

Your prospects want one thing and one thing only! They want reassurance that what you say about what you offer is legitimate. Because credibility is so important when it comes to convincing potential clients that you can deliver, it should be considered a key ingredient to your success. Yet conveying credibility through a web site can present a challenge.

Does the Color of Your Web Site Influence Your Marketability?
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We’ve all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization, yet all too often one of the keys to effective web site results is often overlooked. The color one chooses for his or her web site may not be well thought out and can in fact make all the difference between a well-received site and one that is unappealing to the eye.

8 Uncomplicated Strategies = Marketing Success!

Although most of us know that we need to promote our products and our services, some of us still believe we’re too small to invest in a promotional campaign. And while a full-fledged marketing effort may too much for your business, it is however crucial to your success that you’re involved in some marketing activities. Putting a few simple strategies into action will make a significant difference to your business and will surely help in reaching your intended audience. After all, if you don’t spread the word about your business, no one will know you’re out there.

Unlocking the Power of Your Web Site!

Did you know that each and every month over 1,000,000 new web sites make their appearance on the Internet? Day by day new sites emerge, enthusiastically sharing their wares, their services and their gifts, yet most have little or no idea how to unlock the power lying dormant in their web sites.

SEO Versus Simple Marketing Strategies

While there are articles upon articles about search engine placement, key words, meta tags, etc., the real issue is not necessarily in how many hits a web site receives but in how many visitors become clients or customers. Perhaps if you are selling a product and wish to have masses of people coming to your site, quantity is more important than quality. But for many of us the quality of clientele is far more important.

Downtime Strategies For Building eBusiness
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When I first began my business I would freak out every time the phone stopped ringing, until I learned the importance of the down times. Now whenever they occur, I simply get away from it for a little while. It seemed that whenever I watched and waited nothing happened but when I left the situation and put my mind on something else, things shifted. By changing my focus, new ideas would bubble up and I would feel more creative. So although it may seem as if you’ve done all you can, more than likely there’s a whole lot you haven’t tried yet.

Six High Impact Revenue Generating Ideas
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As most of you already know the greatest rewards of an online business consists of independence and financial freedom. But to realize the success that we each hope to achieve, there are several things that must be in place prior to reaching your goals. If you’re not generating the revenue you are after, the following few strategies and suggestions may help move your business in a new direction.

Ordinary People, Extraordinary Business

One of the marks of an extraordinary human being is someone who knows what he or she wants and goes after it. They have the courage of their convictions, surround themselves with good people and are not afraid to risk. Recently while listening to an interview on 60 minutes, I had the good pleasure of being inspired and encouraged by an extraordinary gentleman by the name of Mr. James Goodnight, CEO of SAS. I have since discovered that SAS is the largest privately held software company in the world and I now know why.

Rethinking Your Business Strategy!

More than likely everyone has heard the quote by Michael Michalko of Thinkertoys who coined the phrase, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Based upon the assumption that a different result or outcome is desired in regard to our business endeavors, it makes sense that we must be vigilant in our efforts to do things a little differently! But change doesn’t come easily to most people. While we want to see effective results, lots of people get stuck in what they perceive as the right way and resist change.

Wrinkle-Free Website Content

Based on the many reader inquiries I’ve received, I’d like to address some of the more important points that can help iron out all the wrinkles when preparing to write website content. As I’ve said before, these are thoughts and opinions based strictly from a writer’s point of view. With that said, I must elaborate that you can have the most beautiful site ever created, but without interesting, exciting content that makes people take notice, your site will never realize the success you’re after. A web site with pretty graphics and the latest technology minus informative, well-written content is useless.

Facing the Many Challenges of a Web Based Business!

When analyzing, identifying and exploring the many challenges of a web based business, it would be difficult to say that one specific area is the most challenging over others. By virtue of the fact that things change so drastically and constantly on the Internet, today’s answers are often tomorrow’s questions. Consequently, as soon as we figure out one set of problems, the age of technology presents us with yet another series of circumstances.

The Magnitude of Email Attitude!

Wanting to have a successful business is something we each hope to achieve and most of us do all the things we believe will get us there. But we often forget that having a product or service to sell is not nearly as important as the way we sell it. In essence it’s really all about how we sell ourselves.

Charlene Rashkow Answers Content Questions
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Perhaps you’re planning to create a new web site and are not sure what the content should contain. Or possibly you’re thinking of creating a dynamic letter that expresses your business in the most specialized manner but you’re perplexed as to which approach is best. Perchance you are thinking of writing a business plan but not sure what important points to include. Written content covers a lot of territory so if you have a question that relates to business or marketing material, Charlene will make every effort to help you solve your dilemma.

7 Great Readers’ Sites

A few weeks ago, I had the privilege of writing content reviews for a small number of web sites, some of which needed a bit of assistance. Following the review, I was overwhelmed with an avalanche of requests from other web site creators asking for content reviews of their sites. As I tackled the challenge of evaluating the number of sites submitted, I was pleasantly surprised to discover phenomenal services, products and ideas that truly deserve applause, but more importantly I discovered numerous sites that illustrate the use of good web site content.

Better Writing, Better Business: 4 Web Copy Reviews

A few days ago I spoke with Garrett to discuss some ideas I had for new articles, and he told me that he had countless requests for web site reviews. It seemed like a great opportunity to share my opinion on specific sites so I offered to write some reviews in lieu of an article. However, once I had a chance to look at the sites, I noticed that all the requests expressed more concern for finding the right key words and meta tags than they did for writing energetic, effective copy that attracts.

All About Marketing on a Shoestring Budget!

As an aware and knowledgeable professional you already know that before conducting any type of marketing strategy the first thing to consider is who and what your target market will be. But knowing your intended market is only the beginning since marketing is ‘everything’ you do to attract and keep your target audience.

HOW TO WRITE THE RIGHT BUSINESS PLAN!

A business plan can have several intentions but in order for it to be effective it has to be written correctly. Used as a means for detailing the specifics of your organization or company, the most obvious reason for a business plan is for attracting the attention of investors, financiers or loan companies. There are other reasons for a company to prepare a business plan, namely as a prescribed road map for success, but for the sake of clarity, this article focuses on a plan to attract investors.

Repetition: the Secret to Visibility and Attention!

Have you ever felt disappointment and dismay when trying a new marketing approach because it didn’t generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes we’ve forgotten the old saying, “If at first you don’t succeed, try, try again? In fact repetition is one of the primary ingredients for realizing your goals.

BIO VERSUS RESUME: WHICH PRESENTATION IS BEST TO USE?

Everyone at some time or another must create a presentation to explain his or her experience. For some a bio works best in a given situation while for others a resume is more appropriate. If you’re having difficulty discerning which is the most suitable format for your specific needs or when to use which, the following will help you define the best selection.

Networking: Making the Most of Your Connections!

“The greatest achievement of the human spirit is to live up to one’s opportunities, and to make the most of one’s resources.” Vauvenargues

Frequently the greatest opportunities and resources available to us sit quietly waiting to be tapped, continuously present, and yet often unrecognizable. What is this greatest of all resources? It is simply our human connections; the people we see every day, the ones we see occasionally and those we meet by chance. Each represents one of the greatest resources known to man but are often overlooked. We are told instead to search for ways to make our businesses grow, bypassing the most important method, which is always right in front of us.

The Greatest Challenges the Consultant Faces

While there are few career paths that some would call perfect, being a consultant comes pretty close to having it all. Yet there are challenges and pitfalls that are sometimes overwhelming and unexpected. Whether it’s helping a client increase sales, improve efficiency, prevent a crisis or convince a client why a particular strategy might work, challenges are always to be faced. When analyzing, identifying and exploring the most specific challenges high on the consultant’s list, there are a few that would probably be considered the greatest of all. Following are some of those challenges and how a few successful consultants have overcome them.

Your Business Plan: a Guide to Success

As a professional business writer, I am often privy to valuable information regarding my client’s business performance. Noticing a common thread running through their strategies, I recently asked some pointed questions of three successful business owners. Each suggested that a strong business plan was their first and most important tool as they prepared for their venture. With that in mind, I probed further for specifics and received the following responses.

The Eros Edge: Marketing Strategies That Work

Jeff Weaver, Marketing Director of Eros Technology Corporation, Athens, Ohio, has been responsible for leading his company on an upward spiral of success by way of an effective marketing campaign. As Director of Marketing, Jeff has been in charge of developing various strategies for the company since its inception in 1999.