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About Catherine Franz

Catherine is a veteran entrepreneur and communications master coach. Additional articles, newsletters, workshops, and other information is available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
Yes, You Must Test A Market Strategy
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A marketing strategy is a series of actions intended to accomplish a specific sales goal. For example, an advertising strategy for a new product or service.

Find What Distinguishes You From Your Competitors

U.S.P., in marketing, is the acronym for unique selling proposition. This is asking, “What distinguishes you from similar products or services, even businesses as a whole?”

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I’m selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.

Ten Ways To Sell Advertising Space Fast
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1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.

52 Words And Phrases That Weaken Your Credibility

Whether you are writing or speaking, here are 52 words that weaken your credibility that you probably don’t even realize you are using:

Ten Ways To Profit In An Uncertain Economy

1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.

Ten Important Things Not To Forget To Tell Prospects

1. Tell your prospects that you offer free delivery. This may cost a little money, but you will gain the extra customers to make up for it.

Seven Terms for Measuring Website Activities

Record keeping measurements for Internet marketing

Record keeping tracks money — where it goes, when it comes in. Internet record keeping is also required for success.

Zany Ideas That Increase Writing Productivity And Quality

Welcome to the zany ideas of a productive writer. My students keep reminding me of my unusual tools and how helpful they have been for them. I also thank my students for their concept testing and refinement. Now, I feel much more confidant about sending them out into the world.

Reasons Why People Usually Don’t Buy Again

There are many psychological reasons why people will buy from the first time and why they do not buy from you again. There are books on many of these reasons. Many of these reasons are totally out of your control.

Marketing Lessons from Santa

If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from?

Five Short Quick Tips on Web Page Titles

Search engine spiders read and record page titles first. Here are five tips on how you can get the search engine spiders to read your titles and use them in their optimization process:

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop their services or products.

Six Key Areas For Evaluating A Strategic Alliance

Strategic alliances are increasing at a rapid rate. It is good for business, good for the consumer. A strategic alliance is similar to a joint venture. Everyone remains in his or her own entity, yet come together for a single purpose or period of time to create something that could not otherwise be created.

How To Evaluate A Product Opportunity

Day after day my in box, and I’m sure yours as well, fills with opportunity propaganda on how to make money. Do this, and poof, you’re rich. Become an affiliate and sell my ebook, and poof, you’re making lots of money. I don’t know about you, but I can’t tell what’s a good opportunity and what’s not any more. Because of this, I created a list of nine criteria, a sort-of checklist, to use when I do find something that I don’t think is full of “poof.”

Open Your Introduction With A Firecracker Moment

The number one requirement, whether you are a business owner or an employee, is to be able to say what you do, and say it with influencing results. Through testing, I have seen, experienced, and received feedback that an elevator speech no longer works. My test results show that elevator speeches are too slow and too boring. People know what’s coming and have mindfully tuned out it out before the first sentence. Elevator speeches don’t stop the listener in their moment, which is exactly what you need to do. An introduction that starts with a firecracker impact does stop them in their moment.

10 Ways Entrepreneurs Shoot Themselves In The Foot

Entrepreneurs and their businesses have a tendency to ambush themselves when they aren’t looking. This affects how much revenue they can generate, how fast their business rises, and even if they survive after the first few years. If you feel there is a possibility you are getting in your way to success, review these elements to see if any of these items might apply.

Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.

Do You Know Who You Attract to Your Web Site?

There are five types of people that browse the web:

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way to build momentum slowly. It handles the first and most important hurdle to overcome in building a brand — credibility.

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking — being organized, efficient, effective, and, of course, work the event to its fullest. Attending networking groups after so many years can tire and drain anyone’s excitement. Especially since these situations are not social events. It is easy to have one foot in the event and the other some place else. A major challenge for all networkers is to be there with both feet.

15 Ways to Promote eLearning Programs

In this article, teleclass is an example used to illustrate one type of eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses.

Six Lesser-Known Online Marketing Ideas

Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. It also makes the difference on their decision to buy.

Ten Ways to Help You Improve Your Customer Service

1. Stay in contact with customers on a regular basis. Just as it is bad news to send out too many emails to customers, it is just as bad to not stay in contact with them. Customers don’t want to feel abandoned. So don’t.