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About Cassandra Clark

As a member of the Community Engagement Team, Cassandra spends most of her time at Ignite, you know, engaging. She’s part of a team whose job it is to speak directly to fans and build relationships with online communities on behalf of the brands we represent. This is a pretty daunting task, especially when you typically rely solely on text to charm, but Cassandra is a born communicator, and therefore expertly up to the task. Plus she drives a purple car.
HBO’s True Blood ‘Bites’ into Social Media HBO’s True Blood ‘Bites’ into Social Media

Finally, the television and entertainment industries are starting to get it – their audiences are online, and that’s where they need to be, too. While studios and networks may groan about fans skipping out on live airings of their programs …