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About Bud Rosenthal

Bud Rosenthal is the CEO of TurnHere which provides broadcast-quality online video advertising and Web distribution for companies in a wide range of industries.
Meaningful Marketing In A Down Economy
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The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just plain nerves, consumers are keeping their wallets closer than ever. At the same time, marketing and advertising budgets are being slashed and executives are demanding measurable, meaningful media from their campaigns. Each marketing dollar must go further. Sales are more valuable than ever. So, what are marketing managers to do to meet such demands?