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About Bruce Houghton

Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations.

http://www.hypebot.com
Pirate Bay Launches The Video Bay

Those tiring of the growing restrictions put by rightsholders on video on You Tube and elsewhere may eventually find a home at The Video Bay.  Currently in "beta extreme", the site is the latest brainchild of the folks behind the Pirate Bay; and if their mounting problems in Swedish courts weren’t already enough, this is sure to add to their legal bills.

YouTube Sees Massive Increase In Mobile Video

Youtube wide YouTube is reporting that in the last six month uploads from mobile phones have jump 1700%; and since the iPhone 3GS with video came out last Friday uploads have increased by 400% every day.

MySpace Makes Official Announcement Concerning Staff Cuts

In a second wave of major restructuring, MySpace announced this morning that it will cut 300 of its 450 international staffers and close at least four overseas offices..

Six Small Changes For YouTube

 Rather then a big splashy make-over, YouTube has been rolling out an ongoing series of changes and improvements that marketers and uses should pay attention to.

Facebook Is Now Ahead Of MySpace In The US and Globally
New data from ComScore shows Facebook passing MySpace in total unique US visitors for the first time in May. Facebook had 70.28 million U.S. users in May beating MySpace’s 70.26 million. According to ComScore, Facebook users almost doubled from last year while MySpace lost 5%.

The story is much the same worldwide with 123.9 million unique visitors globally visiting Facebook in May beating MySpace’s 114.6M Facebook had 50.6 billion page views compared to MySpace’s 45.4 billion.

Majority of iPhone Users Are Old and Rich, They Also Want More Video

iPhone music apps and mobile videos may soon become as important to marketing and artist whose audience skews older as it already is those whose fans are under 24.  A new Nielson survey shows that 82% of iPhone users are over 25 with 53% over 35 years of age.

Massive Layoffs Await MySpace Employees

Layoff described by one source as ":massive" are coming to MySpace although there is no official word yet from the company.  MySpace shed 5% of its staff a year ago and laid of as many as 45 more last month. But these cuts will go far deeper, according to TechCrunch and could hit several hundred. Management will inevitably blame a tough economy and plummeting ad revenue, but declining traffic is the real culprit.

Online Video Viewing Increases By 16% In The US
April 2009 data from the comScore Video Metrix showed that U.S.

This Is The New $5 Napster


What Do You Think Of The New Napster?

MySpace’s New Music Feed

 Music helped build MySpace and the top ranking social networker is continuing the tradition.

Financial Forecasts For Mobile Music
Despite the global recession, revenues from streamed mobile music services and full-track downloads are expected to exhibit strong growth over the next 5 years, according to a new report froCell - Marleym Juniper Research.

Digital Downloads Coming To eBay, Live Nation, and Fairmont Hotels

 Perhaps if labels make it easier for fans to purchase, they will buy more music; or so the theory goes.  MySpace Music, imeem and Spotify are just a few of the sites adding buy buttons.  Now some new players who each already have millions of website visitors are entering the online music retailing game.

 
Direct Band To Fan Marketing Is Making A Big Push

 Direct band to fan sales is the new holy grail; not just for indie musicians, but for a growing number of major label artists as well.

MySpace Expands Executive Roster

As part of the shakeup that ousted co-founder Chris DeWolfe and ushered in former Project Playlist and Facebook’s Owen Van Natta as the new CEO, MySpace has expanded its management team with two key hires. Michael Jones who comes from Userplane and AOL has been named Chief Operating Officer and Jason Hirschhorn joins as Chief Product Officer after a stints at Sling Media and MTV Networks.

From the press release:

Echo Says Bye To Music Marketing
Music marketer Echo, which handles web sites, online communities, and digital marketing for such top tier artists as Kanye West, Keith Urban, Alicia Keys and Dierks Bentley will be winding down operations over the next 60 days. Ticketmaster bought Echo in March of 2007 for a reported $25 million, but found the Nashville based business unprofitable.

YouTube Was Helping The Music Industry In The UK

Will PRS Dispute Hurt Sales?

‘MySpace Local’ Helps Support Local Music
It’s been said that all politics is local and perhaps the same could be said for music. Not only do many fans love to support local music, but they want to know the best places to see it.  Bands too, want to know which are the best places to perform. But like a voter choosing between candidates, which one is for them?  Which choice are other members of their tribe supporting? 

Online Music Listening Making Push, Downloads Falter

Teens age 13-17 bought 19% less music in 2008 than they did in ’07 according to a new NPD survey. CD purchases declined 26% and paid digital downloads fell 13% compared with the prior year. 32% of the teens who bought less digital music "expressed discontent" with the music available and 23% said that they already had enough music. 24% of teens said they had cut back all entertainment spending.

YouTube Yanks Music Videos In The UK
YouTube has pulled thousands of music videos off its UK web site in a dispute over rates and reporting with British collection society PRS.

RIAA Trial To Be Broadcast Over The Internet

 The RIAA says it is abandoning new lawsuits against file sharers. but existing court actions are moving forward.  Thanks to a team of Harvard law students, one of these trials will be shared with the world in an unprecedent fashion. A Massachusetts District Court judge has granted the request of a Harvard Law legal team authorizing internet broadcast coverage of a case brought by the RIAA.

Ballmer Hints At Giving Up On Zune At CES

Recent by comments by Microsoft executives have led to speculation that Microsoft may abandon the Zune.

Microsoft CEO Ballmer declared at CES that consumers increasingly were moving away from one task devices like the Zune towards smart phones while at the same time stating flatly that no Zune phone was in the works.

MySpace Creates Widget For Traditional TV Viewing

 MySpace has launched a widget designed on the new Widget Channel TV application framework being  co-developed by Intel and Yahoo!.

RIAA Has Facebook And MySpace Ban Project Playlist

Late last week MySpace responded to notices from the RIAA by banning all ProjectPlaylist widgets from its site. Yesterday Facebook followed suit.

Major Labels At Odds With Music 2.0 Companies

DEVELOPING STORIES:

UPDATED: Over what should have been a slow pre-holiday weekend two stories broke that again put the major labels at odds with several major Music 2.0 companies. Here are links to our updated coverage: