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About Bruce Houghton

Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations.

http://www.hypebot.com
Who Is Using Facebook & Twitter in the US?

According to Comscore data of U.S. users, Facebook saw its share of visitors between the ages of 35-54 drop 3.6% to 35.4%, while the share of visitors under 18 (up 1.2 to 11.1% and age 55 and older (up 1.9 to 13.2%) made the biggest gains. Twitter saw a 9.4%t gain in the share of 18-34 year olds visiting the site while those under 18 use fell 8 points to 9.5%.  Here’s the chart:

MySpace To Users: We Miss You
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Earlier this week MySpace sent an email, which offers a hint of how desperately they’re fighing for survival.

The letter came on top of an earnings report from parent News Corp that showed recent MySpace layoffs cost $107 million in severance and restructing.

The Many Looks Of the MySpace Logo
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As if to offer visual proof that it’s trying hard to find it’s place in the social media universe, MySpace is using several different new logos simultaneously. Just weeks ago the "space" was deleted (see left), but yesterday at the top of an official press release, it was reinserted. And if that’s not confusing enough, MySpace created a new site to encourage user generated variations of the MySpace logos much like Google modifies its logo to celebrate special events. Here’s a visual history of MySpace logos past and present:

Will Music Marketing Be Hurt By Facebook Messaging?

 Yesterday, Facebook announced their own "modern messaging system" that combines email, text messaging, and instant messages into a single stream that founder Mark Zuckerberg says goes well "beyond email".  The new service, which will debut Monday with an iPhone app and roll out over the next few months, mimics the behavior of teens who are already abandoning conventional email to converse across multiple platforms in s

Amazon Embraces Facebook Recommendation Feature

MySpace Redesigns Profile Pages

MySpace has long been criticized for poor design and as part of a turnaround effort, the struggling social networker has finally done something about it.  The new profiles are not available throughout the site, but Sean Percival, MySpace’s VP of Online Marketing, tweeted about his own "clean new" profile early on Friday.

YouTube To Provide Upcoming Video Producers With $5 Million

  Think you’ve got a video idea cooler than OK Go, but don’t have the cash to produce it?  If you’ve already had some success on the online channel, help may be on the way.

Limewire Looking To Be Put Out Of Business By Music Publishers

bers of the National Music Publishers’ Association (NMPA) have filed a massive copyright infringement lawsuit against LimeWire.

Length Of Online Video Viewing Increases

A new eMarketer survey points to a brighter future for online concerts and other forms of long form music videos. “If the first iteration of online video was about silly pet tricks on YouTube, the next wave will be about professionally produced full-length content…” according to Paul Verna, eMarketer senior analyst.

Life Of The YouTube Video Is Shortening
MySpace Music Needs To Keep User Interest

"MySpace Music profiles remain the simplest, fastest way to check out a new band", argues Ray Padget on Mashable. That’s a matter of opinion, but there’s no denying that MySpace is still a powerful player in the music space. So the big question may really be, can MySpace Music survive the wider MySpace decline?

TweetDeck Adds Some Popular Features

Twitter desktop and iPhone utility Tweetdeck, a popular time saver for managing your presence across multiple social networks, has released an upgrade which includes:

DOJ To Probe Apple’s Music Dominance

The U.S. Department of Justice is in the early stages of an investigation into how Apple runs its digital music business, according to several reports. While the probe is broad in scope, reportedly of particular interest to the Feds are alleged heavy handed tactics used against labels that participated in Amazon’s Daily Deal promotion, which Hypebot reported in early March.

Pandora Bringing Music Stream To Facebook

Pandora and Facebook will be deeply integrated according to an announcement at the F8 Developer Conference today.  using Facebook’s new Open Graph protocol, Pandora  will stream music directly onto the social networker from bands that fans have "liked” using Facebook buttons placed on other web sites. Users can also see what kind of music their friends are "liking" as well.

MySpace Introduces Ticketing & Event Service

How does MySpace plan to stop the outward flow of traffic to Facebook and Twitter. Apparently,  by connecting with them and an ongoing series of launches rather than a single splashy makeover.

YouTube Still Rolling Out Page Updates

YouTube has been testing page design upgrades and last week added a highlights view for comments that summarizes top rated comments, uploader comments and responses that can be drilled into for more detail.  YouTube also made some improvements to their new like/dislike ratings system. You’ll need to opt-in to be part of the test of these new features.

Data Suggests Mobile Apps Will Surpass CD in Sales By 2012

Just how big is the market for mobile apps?

Problem With The iPad’s First Ad

Pre-sales for the iPad begin next week and the first orders will start shipping in weeks. So it grabbed my intention when Apple aired its first ads for the iPad during the Academy Awards and the only sign of music was a millisecond long flash of an old Doors album cover.

Facebook Blocks Popular iLike App

Now that iLike owned by rival MySpace, Facebook is restricting some features of the iLike app on it pages. The move is bound to be unpopular with the 12 million users that have made iLike the #1 music app on Facebook. Over the last few days Facebook users who had installed the iLike app received this message:

MySpace Introduces Twitter Sync
MySpace began rolling out new functionality today that allows users to sync their MySpace status updates with a Twitter feed.  Any U.S.

The Relationship Between Teens And Music

A new UK Music research study highlights the complexity of consuming, copying and sharing of music between 14-24 year-olds.

MySpace Trying To Get Their Act Together

"…simplifying and unifying our site is fundamental to our success going forward. MySpace should feel like one platform – not 15 sites loosely stitched together. We consider our diverse content offering a strength but too many logos and disorganized verticals makes the site difficult to navigate and creates confusion about our brand identity.

Streaming Music Turning Users Away From Piracy

UK Music fans are turning their backs file-sharing in favor of streaming and other ways of sharing music, especially amongst teens, according to the latest survey by The Leading Question and Music Ally of 1000 music fans:

Global Gaming Factory Buys Up Pirate Bay

 (UPDATED) News began to trickle out in the wee hours this morning that The Pirate Bay has been sold to Global Gaming Factory X AB for $4 US million in cash plus an equal amount in stock. GGF develops gaming software and operates internet cafes and gaming centers in Scandinavia.  Details are vague, but the original team will still stay involved and promise to keep the site much the same.