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About Brian Solis

Brian Solis is principal at FutureWorks PR, an award-winning PR and Social Media agency founded in 1999. FW PR bridges the communications gap between companies and their customers, and between products and their specific benefits for their target markets. Solis blogs at PR2.0, http://www.briansolis.com, and regularly contributes to many industry trades. He is also frequently quoted in articles relating to technology trends and Marketing/PR strategies.
The End of Social Media 1.0 The End of Social Media 1.0
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I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media …

@ is the Universal Sign of Engagement @ is the Universal Sign of Engagement
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For decades, companies were very good at pushing messages into markets and talking at people rather than with them. Now companies are embracing the idea of two-way interaction. Monitoring conversations is becoming standard procedure as small and enterprise businesses alike …

Is Your Business Antisocial? Is Your Business Antisocial?

I ask with sincerity, is your business antisocial? Take a moment before you respond. I understand you may have Facebook and Twitter presences. Your business may broadcast on YouTube. Perhaps your executives are blogging. If you’re among the more sophisticated …

The Twitter Paradox The Twitter Paradox
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There’s an old saying, “If it ain’t broke, don’t fix it.” Twitter is a paradox that redefines that old saying to, “If it’s broke, don’t fix it, because it works.” For all intents and purposes, Twitter shouldn’t work, yet 200 …

In Social Media, Your Return Represents Your Investment In Social Media, Your Return Represents Your Investment
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Sometimes the path of least resistance unwinds into a far more complicated and arduous journey than we anticipated. In times of change, taking the path less traveled is easier and far more rewarding. Such is true for social media. I …

This Just In … News No Longer Breaks, It Tweets This Just In … News No Longer Breaks, It Tweets

Following the news of Osama Bin Laden’s death, Twitter once again celebrated its CNN-moment. This isn’t its first however, which actually seems to be news to emerging media pundits. The new reality of a real-time world is that news no …

Blame It on the Youth Blame It on the Youth

If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another. With the rise of the Golden Triangle of technology, mobile, social, and real-time, …

The Future of Broadcast is More Than Integrating Tweets into Programming

The living room is the epicenter of family, the hub of the household. Perhaps more so than the dining table, the living room hosts hours upon hours of family attention and interaction every week. Whether we were gripped by the …