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About Bob Leduc

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. Find out about his highly effective low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
How Will Your Business Respond To The Challenge Of Change?

Most new business owners expect to devote a lot of time and effort to getting their business established. Then, they plan to relax as the business “runs itself” and continues to grow. This was an achievable goal in the past. It isn’t today. Aggressive, innovative competitors and rapidly changing technology make it impossible to establish a system today that will automatically meet all future challenges.

How to Convert More Of Your Prospects Into Customers

An obvious way to increase sales is to attract more prospects to your business. But it’s easier and less expensive to increase sales by converting more of the prospects you’re already getting into customers.

3 Ways To Beat Your Competition

You will always have competitors. You cannot control their activity. But you can minimize their impact on your business. Here are 3 ways you can position yourself to generate sales with little or no competition.

How To Overcome The 4 Reasons People Don’t Buy From You

There are only 4 reasons why people decide not to buy from you. Once you understand the thinking behind each reason you can easily implement these proven strategies to neutralize their impact – and get a higher percentage of sales.

How To Increase The Response You Get From Your Lead Generating Ads

I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.

Increase the Response You Get From Your Lead Generating Ads

I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.

5 Key Marketing Questions

When you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. The answers to these 5 questions reveal how you can get your prospect’s attention and motivate them to take the action you want.

1. WHO DO I WANT TO REACH?

Describe detailed characteristics of your ideal prospect. Be very specific.

Overcome The 4 Reasons People Don’t Buy

There are only 4 reasons why people decide not to buy from you. Once you understand the thinking behind each reason you can easily implement these proven strategies to neutralize their impact – and get a higher percentage of sales.

HOW TO USE A

Do you remember all the anxiety about Y2K in 1999? It created a “hot market”. A lot of businesses jumped into that hot market. Many of them failed when the Y2K problem evaporated. But a few used the unique opportunity it provided to build permanent, profitable businesses.

5 Selling Tips — To Increase Your Sales

Here are 5 selling tips to help you increase your sales. All 5 work for any business. They’re effective for both online and traditional offline marketing. And they won’t cost you anything to implement.

Revitalize Your Business To Increase Your Sales

Is your business going through a period of slow or no growth? Here are 4 low-cost ways you can revitalize your business – and increase your sales.

7 Ways To Increase Sales

“What am I doing wrong?” That’s a question business owners often ask themselves when business is slow. Often, the answer is… “You’re not doing anything wrong. You just need to do some things better — and you need to start doing a few things you’ve been neglecting.”

Increase Your Sales During The Holidays

Getting sales during the Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers are likely to be more careful about what they buy and how much they spend. And business buyers will be more reluctant than usual to make financial commitments during the Holidays.

HOW TO INCREASE YOUR SALES DURING THE HOLIDAYS

Getting sales during the Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers are likely to be more careful about what they buy and how much they spend. And business buyers will be more reluctant than usual to make financial commitments during the Holidays.

What can you do to get the attention of your prospective customers and clients? And how can you get them to buy from you during this Holiday Season?

…GIVE THEM AN IRRESISTIBLE OFFER THEY CAN’T REFUSE

Get More Sales With Your Sales Messages

You can get more sales with your sales messages by making sure they always include the following 7 key features.

GET MORE SALES BY REDUCING SKEPTICISM AND INCREASING DESIRE

Prospects buy from you because they want to enjoy the benefits produced by your product or service. Their desire for those benefits makes them want to believe everything you tell them. But skepticism makes them reluctant to buy. When their skepticism is greater than their desire — you lose the sale.

Find Your Own Niche Market

What is your target market? When I ask business owners that question I usually hear something like…

7 Highly Effective Marketing Tactics

Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?

3 Benefits Every Customer Wants

Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you’re losing sales if you don’t automatically provide all 3.

DON’T OVERLOOK THE 3 SPECIAL BENEFITS EVERY CUSTOMER WANTS FROM YOU

Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you’re losing sales if you don’t automatically provide all three.

1. FAST RESULTS
Prospective customers may take a long time deciding whether or not they will buy from you. But once they decide to buy, they expect instant results. When people buy a car they want to drive it home today. When they sign up with a health club they expect to look and feel better by the end of the week.

5 COMMON ADVERTISING MISTAKES YOU CAN EASILY AVOID

These 5 common advertising mistakes cause you to lose sales. But you can easily avoid these mistakes once you become aware of them.

TURN CUSTOMER COMPLAINTS INTO MORE SALES

Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or you can turn customer complaints into more sales from these same customers and the people they influence. How you handle your customers’ complaints determines which of these two results you get.

How To Build Any MLM Business Fast

“How can I find a lot of new prospects and sign them up without spending much money?” That’s the most common question I hear from new MLM distributors.

Increase Your Sales by Increasing Your Believability

People won’t buy from you until they’re confident you will deliver exactly what they expect to get. You can help them develop that confidence by making certain every claim you make about your product or service is fully believable.