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About Bill Hartzer

Bill Hartzer currently is the President of BillHartzer.com, a Strategic Online Marketing Consultancy that includes services such as search engine optimization, social media marketing, and online reputation management. Bill Hartzer formerly managed the Search Engine Marketing division of Vizion Interactive and MarketNet, leading interactive marketing and website design firms in the Dallas, Texas area.
comScore qSearch 2.0 Launches in Japan
comScore, the company that measures the digital world, has launched qSearch 2.0 in Japan. qSearch 2.0 is a product that offers the first worldwide, panoramic view of online search activity. qSearch 2.0 provides a granular, in-depth analysis of the search universe worldwide.

SiloMatic – Latent Semantic Indexing
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The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic approach to judging website content comes online. This new concept has many webmasters hopping, and it should. Latent semantic indexing is quickly becoming the wave of now.

Americans Love Blogs
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It’s official. Americans love blogs. According to a new Synovate/Marketing Daily survey out today, 8 out of 10 Americans know what a blog is–and just about half of us have visited a blog.

This new study polled 1000 U.S. adults using Synovate eNation and took place between July 30, 2007 and August 1, 2007. The survey’s results prove that blogging has now officially entered the mainstream.

comScore Upgrades Search Measurement

comScore, a company that “measures the digital world”, has upgraded the way they define searches.

Social Networking Sports Website Launches
WSC Group, an incubator company started by two former TD Ameritrade employees, has launched CrowdPicks.com, a social networking sports website in beta.

Ask to Put You in Control of Privacy with AskEraser
Ask.com is taking online privacy to a new level–by putting you in control of your privacy when searching on the internet.

Ask.com

StumbleUpon Application Released for Facebook

Stumbleupon, a site that allows you to discover and share new web sites with others, has released an application for the Facebook platform.

Meredith Acquires Health Search Engine Healia
The vertical search engine Healia, a health search engine that specializes in finding high-quality and personalized health information, has been acquired by Meredith Corporation.

TheFind Launches Shopping Search Engine for PayPal
TheFind.com, a discovery shopping search engine that debuted in 2006, has launched a shopping search engine that allows you to search for products being offered by tens of thousands of merchants that accept PayPal payments.

Yahoo! Search Marketing: Did-it a Certified Ambassador
Did-it, a full-service online advertising and marketing services company, has been qualified as a Certified Ambassador Agency by Yahoo! Search Marketing. The Yahoo! Search Marketing Certified Ambassador tier is designed to meet the needs of higher-performing agencies, SEMs and other search marketing resellers who channel a considerable amount of their clients’ quarterly ad-spend to Yahoo! Search Marketing.

According to Yahoo! Search Marketing:

Microsoft Office Live Teams with Website Pros
Microsoft Office Live is teaming up with Website Pros, a provider of website building tools, internet marketing, and lead generation solutions, to offer web site design and search engine marketing services. Microsoft Office Live is attempting to make it easier for small business to get online by offering them new “Do-It-for-Me Services”.

Not only will they provide easy and affordable do-it-yourself tools, Microsoft Office Live will add “do-it-for-me” help as well.

Easing The Burdens Of SEO

If you’re on an online marketer with a limited budget, then you’re in luck. I’ve compiled a list of online or downloadable SEO tools that I recommend and use on a regular basis. Each of these tools has to do with the organic or “natural” search engine rankings of websites.