About B.L. Ochman

B.L. Ochman BLOchman@whatsnextonline.com Marketing strategist, journalist, speaker 212.369.8312 http://www.whatsnextonline.com Moderator, I-PR, the world's largest interactive community of public relations and marketing professionals. Subscribe at http://www.up2speed.com/lists/ipr/ Sign up for What's Next Online, our award-winning no-fluff marketing tactics newsletter GRATIS at http://www.whatsnextonline.com
Online Advertising Isn’t Working: Here’s A New Model That Will

Sure online ads are getting bigger, louder, faster-moving and more intrusive. But the vast majority are not getting BETTER. And that, folks, is why advertising isn’t working online.

Online Activists’ Lessons For Online Business
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Over a 48-hour period, the online political activist site MoveOn.org, ran a groundbreaking online Democratic primary that netted 317,647 votes — far more than actual turnout in many states’ actual Presidential primaries.

The Eleven Tenets Of Reality PR And Why You Need To Learn Them

PR is a hard job. You get rejected almost as often as actors looking for their big break. Journalists loudly, and often rudely, call PR people flacks, hacks and worse.