Arvind Kumar

Silly. Yes it may sound so. But it is not. And when your revenue is heavily depending on Google you cannot take risk of ignoring this bad habit residing in you.

In financial year 2003-4 Air bus started a new advertising campaign. In an industry, like aircraft, so much matured, there was a tendency in aircraft producers to target the big and medium airlines and governments of countries for their big contract running in billion of dollar.

“What the people in business think they know about customer and market is more likely to be wrong than right. There is only one person who really knows: the customer.

A top executive called up me late in the night. He was still awake at 3 o’clock. He told me that he has not been sleeping for last 3 nights.

Buzz marketing, also known as word-of-mouth marketing’ guerilla marketing’ or stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising.

For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to not so rich’ and not at all rich’ people.