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About Aran S. Kay

Aran Kay is a marketing consultant and freelance copywriter with experience working for Nintendo, Direct Energy, Kellogg's and more. He has written numerous marketing articles and includes a selection of them on his web site. www.ProfessionalCopy.ca is also your source for "The 52 Best Marketing Web Sites." It's a great resource and yours FREE just for visiting his web site. Web Site: http://www.professionalcopy.ca E-mail: copywriting@professionalcopy.ca
5 Facts That Will Have You Re-Writing Your Website In A Hurry

Do you know the differences between writing copy for the web and writing copy for print? Some of the answers will go against your intuition and against cultural norms. But, these facts detail how people read on the web.

Internet Direct Mail Is Different: 14 Things To Remember

Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders.

However, marketers need to respect that online media and print media present different hurdles in achieving this goal. Some of these hurdles will require that copy be written differently for each media. And some not.

14 Powerful Tips To Fire-Up Your Brochure

I’ve done a lot of research to discover the best and most powerful methods to increase the readership of your brochure. Here are the 14 tips that I believe will have the most impact.