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About Anil Batra

http://webanalysis.blogspot.com

Anil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. Anil helps companies use Web channel data to improve online business results (lead generation, conversion, retention and self-help metrics). Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com

Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Presidential Candidates & Behavioral Targeting

I read an interesting article by Michael D Jensen titled “What do the Presidential Candidates use for Analytics?”

Interview with Web Analyst Joel Collymore

Continuing my series of Interview with Analysts here is my interview with Joel Collymore. I will be out of the country for about 10 days so the next interview will be published when I am back – that is after 15th.

What is your current position and the name of the company you work for?

Interview with Web Analyst Thomas Carrillo

Continuing my series of Interview with Analysts, here is my interview with Thomas Carrillo.

What is your current position and the name of the company you work for?

Interview with Web Analyst Michael Notte

Continuing my series of Interview with Analysts, here is my interview with Michael Notte.

What is your current position and the name of the company you work for?

Improve Your Online Marketing Efforts with Web Analytics

As most of you know, capturing, analyzing, and interpreting campaign and website data is often a significant challenge. Vast amounts of data, disparate information sources, and confusing analytical tools are only a few of the obstacles between managers and actionable business insights.

Interview with Web Analyst Adam Berlinger

Continuing my series of Interview with Analysts, here is my interview with Adam Berlinger.

What is your current position and the name of the company you work for?

Web Metrics Analyst at Deloitte and Touche

How long have you been working in this field?

I have been working in Web Analytics field for a total of about 4-5 Years. I have been at my current job at Deloitte for 2 year.

Interview with Web Analyst Julien Coquet

Here is the first of my interviews that I promised in my last post Interview With Web Analysts

What is your current position and the name of the company you work for?

I am currently employed as a Web Analytics Specialist/Consultant at OX2, in Brussels, Belgium.

How long have you been working in this field?

A little over 5 years now

BYU and Omniture Web Analytics Competition

Maybe this is old news to some of you but it is new to me. I came across BYU’s eBusiness Center site and found out that Omniture and BYU’s eBusiness center have teamed up to present a Web Analytics Competition.

Fox Acquires Strategic Data

Fox Interactive Media (FIM), a division of Rupert Murdoch’s News Corp., has acquired interactive advertising-technology company Strategic Data Corp (SDC).

SDC’s system automatically optimizes the selection of creative for each impression to maximize profitability by combining sophisticated statistical and predictive algorithms, demographic and geographic segmentation, and performance tracking.

Search for Metrics to Compare Sites

Steve Rubel wrote:

"The page view is on life support. It fails to capture all of the myriad of ways consumers engage in online activities without ever leaving a web page. To get a feel for this, spend some time playing with Yourminis. So what will replace it and when will that happen? Let’s handicap the field." On his blog What Will Replace the Almighty Page View and he thinks it will be events or time spent.

2007 Web Analytics Predictions

So what is year 2007 going to look like for Web Analytics? Here are my predictions for 2007:

Omniture Genesis Is The Right Move

Omniture has partnered with various companies in the industry to take web analytics to next level. These partnerships will allow Omniture’s customers to easily integrate different marketing applications and truly help them move toward actionable web analytics.

Identifying and Solving Client Pains

On Tuesday Manoj Jasra (http://manojjasra.blogspot.com/) started a multi part series in which expert Web Analytics Analysts from the industry explain the "pains" they hear from their clients or have encountered.

The expert Analysts also talk about strategies to deal with these pains. I think this is a great effort by Manoj to bring different perspective on client pain points.

Measuring Conversion Rate

I recently read Avinash Kaushik’s post Excellent Analytics Tip #8: Measure the Real Conversion Rate & “Opportunity Pie”. I like the approach in general but I have a differing view on point #1 and point # 3 in this article. In my opinion almost every real visitor who lands on your site provides an opportunity for conversion.

Careers In Web Analytics
· 1

Web Analytics is one of the hottest fields these days. A lot of people are planning to switch careers and many students are looking to start their career in Web Analytics.

Behavioral Targeting and Calculating Behaviors

I recently came across a press release from Revenue Science claiming that they now reach 1 Billion behaviors per day.

How Critical Is Your Homepage?

Recently I came across a customer, who was very adamant on making a cool looking homepage and putting all their promotions and one of the main lead generation links (sign-up for newsletter) only on the homepage.

What Matters in Behavioral Ad Targeting?

Size of Your Segment and Network Reach.