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About Angela Booth

*Pro Write: Professional Writing Secrets* turns your a love of writing into a highly paid career. For both novices and experienced, selling writers. A new interactive writing workshop every month, for fiction, nonfiction and copywriting, plus writing coaching and writing manuals. Subscription includes access to writer's forum, three ezines, and writing markets. JOIN TODAY ---

http://www.prowrite.biz/
A News Release is Not an Ad

You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon!

Ten Ways To Ensure Your Business Success in 2003

It’s a bright and shining new year, and you’ve got a clean slate. What will you do with this opportunity?

How To Write A Perfect, Selling Ad: Five Easy Tips

I lied.

There’s no such animal as the perfect, works-every-time, selling ad.

But I got you to read this far, didn’t I? That was the title’s purpose — see Tip Two: Write an attention-grabbing headline.

I didn’t lie about these tips, though. They’re easy and fun to use. And they work.

Beware the Difficult Client

Most clients are a pleasure to work with. The pains in the derriere are also, when you have enough experience to recognize the type.

I’ve listed several “difficult” types below, so that you can arm yourself against them.

The major weapon in your armory is THE CONTRACT. Always have a contract, no exceptions. Be especially wary of the prospective client who says: “A contract? This will take you what, an hour? Surely you don’t expect a contract for an hour’s work?” (See “The Spider” below.)

Mini-Persuaders — Six Steps To Successful Classified Ads

The skillful use of classified ads builds your business.

Classified ads are inexpensive and powerful, and are an excellent way to promote your business both online and offline. Online, you can place ads in ezines and on Web sites, and offline, run them in your local paper and in niche magazines.

If you’ve tried a classified or two to promote your business and were disappointed with the results, remember that a one-shot deal won’t work.

Managing Slow Payers

When you’re running your own small business, especially if you’re a solo operator, you need four pairs of hands, eyes in the back of your head, and psychic abilities don’t hurt either.

Most of your clients will be wonderful, but some will be difficult. And unless you have a system in place to manage them, slow-paying clients fall into the difficult class. If you allow it, slow-paying clients can damage your cash flow.

My system for managing slow-payers is simple. So far it’s worked well, but I’m thinking of revising it, and following up more quickly.

Easy Copywriting: Develop a Conversational Style

What makes writing copy for everything from sales letters to ads to your Web site easy?

Developing a conversational style. Try the tips I’ve outlined below if you’re trying to write copy. (Or dialog for a script, or a novel, for that matter.)

If you initially find writing in a casual conversational style difficult, relax.

You can do it. It’s just a matter of getting the hang of it. Write as you speak, with the redundancies, which we all use in conversation, chopped out.

Get an Attitude About Your Writing

(This excerpt is taken from my new writing workshop Writing To Sell In the Internet Age.)

The Writer’s Dilemma: Should You Write For Free?

If you’re a professional writer, should you ever write for free? I used to be adamant that that way lies madness. However, I’ve changed my mind. Sort of.

Creating news releases: easy and free publicity for your business

What’s news? You are! If you’re not creating monthly news releases for your business, you’re missing out on giving your business an instant boost.

Production-Line Creativity

Are you as productive and creative as you could be?

A few years ago I travelled up the north coast of New South Wales, Australia, and visited a client whose wife was a potter. She showed me around her large, well-lit studio.

Sixty Seconds To a More Creative You : Ways To Get Creative Fast

* Show up

* Trust yourself

* Shut up!

Multiple Income Streams: avoiding Starving Artist Syndrome

If you’re a creative, the chances are high that if someone is making a buck from your talents, it’s not you. We writers, artists and designers aren’t good negotiators. We love our work, and we’re happy that someone wants to pay us for it. It takes us a while to realize that while everyone else is doing nicely from our work, we’re not.

Two Secrets to Getting More Done in Less Time

You’re completely bogged down with work. This week you must complete three client proposals, and two of your staff are out sick. You feel you have a better chance of sprouting wings and flying than getting those proposals done. From experience, you know that each proposal will take around four hours to do. However, you just don’t have those 12 hours to spare. You decide that you will have to call your clients, tell them that you’re overwhelmed, and assure them that you will deliver the proposals next week.

How I Learned to Make my Writing Pay, and You Can Do it Too

Summary: Want to make great money from your writing skills? Become a copywriter (a writer for business).

The ONE Big Secret Of Marketing Your Writing

There’s a big secret to marketing your writing. It’s a secret that many writers never learn. They don’t discover it on their own, and professional writers rarely bother to share it.