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About Andy Sernovitz

Andy Sernovitz andy@sernovitz.com is CEO of GasPedal. GasPedal helps companies increase ROI on their e-mail marketing. This article is reprinted from their e-zines "Damn, I Wish I'd Thought of That" and "You Can Be an E-mail Marketing Supergenius." Subscribe today at gaspedal.net
Complementing Your Retail Business With E-mail

High-end shoemaker Allen-Edmonds has built die-hard customer loyalty — by making great shoes and treating its customers like family. Enjoy this case study on how they extend customer relationships from retail to e-mail.