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About Andy Beal

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
Google Getting Desperate Trying To Monetize YouTube

I’m pretty sure that if it were not for its enormous size and price tag, Google would have shutdown YouTube along with all the other services that couldn’t turn a profit for the search giant. As it stands, Google has so much invested in the video sharing service that to fail would likely wipe at least a dollar from its share price.

TwitPub Wants You To Pay For Twitter Streams

While Twitter continues to tease us with its advertising plans, third-party providers continue to get creative with their efforts to make money from the micro-blogging service.

Newspapers Are A Dying Breed, Will You Miss Them?

I don’t read the Raleigh News & Observer during the week, but I do enjoy reading it at the weekend. There’s something relaxing and familiar about reading printed news with my coffee and breakfast. As much as I enjoy the experience, I’ve noticed that more and more ads are filling up the pages–with less articles, and in some cases, complete sections being retired.

Risk Managers Not Too Concerned With Reputation Risk

I don’t know about you, but if my job function included “risk management” I’d more than likely make sure that risks to the company’s reputation were taken into consideration–wouldn’t you?

Lesson Of The Day: Don’t Tweet About Hating A Job You’re Trying To Get

It’s still hard to believe that there are people today that do not realize that we live in a radically transparent world where virtually nothing is private.

One such person apparently Tweeted herself out of a nice job at Cisco with this tweet:

Australia Giving Heavy Fines For Certain Outbound Links

It’s been a little over 2 years since Australia announced it would move forward with plans to start censoring the internet.

Social Media Market Still Miniscule, But Is Growing

Forrester Research just released a report that suggests the tough economy will be the catalyst for more spending on social media marketing.

Google Begins Interest Based Ad Program

Today [Google is] launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest…so if you visit an online sports store, you may later be shown ads on other websites offering you a discount on running shoes during that store’s upcoming sale.

Skittles Did Taste The Rainbow With Latest Marketing Campaign

Say what you want about the Skittles experiment with social media, the campaign was effective in increasing the rainbow candy’s web site presence.

Interesting Statistics Of Who Is Using Twitter

Speaking of gold mines, Twitter is sitting on a huge one–if it could just figure out how to refine it into something we’d buy.

The Next Two Years Belong To Facebook, According To MySpace Founder

It appears that even the co-founder of MySpace is placing his money on Facebook to win the social networking wars–if only for the next couple of years.

Speaking to the Sydney Morning Herald, Brett Brewer co-founder of MySpace who sold the social site to News Corp, said:

Poll Shows That CEOs Constantly Think About Company Reputation

New research from Dr. Leslie Gaines-Ross and the Weber Shandwick team suggests company executives are well aware of the importance of a spotless reputation–and just how easily they can personally screw it up!

Michael Phelps Google Results Drastically Change

In case you missed the news, Olympic superstar Michael Phelps was caught on camera smoking cannabis from a bong.

Say it with me: IDIOT!

New Yahoo CEO’s Salary Based ‘Mostly’ On Performance

Let me walk you through my two reactions to learning about the compensation package for newly appointed Yahoo CEO Carol Bartz.

First:

Yahoo Continues Search For New CEO

What type of CEO do you think Yahoo needs? Calm and steady, or someone with more flair and willing to take risks?

According to the WSJ, Yahoo could be close to choosing a CEO that’s a safe bet, rather than a gamble.

BusinessWeek’s Most Influential Businesses List Influenced By Social Media

BusinessWeek has put together a list of the ten companies it believes are the most influential in the world. Not a scientific poll–a 14-member advisory board made the selections–but still worth taking a look.

Online PR Campaigns Being Outsourced To Search Marketing Firms

If you want to optimize your Google rankings, who do you hire? An SEO, right?

If you need some web development stuff done, who do you pick? A web dev firm, right?

Now, if you want to implement an online public relations campaign, who do you turn to?

Will Microsoft Secure A Partnership Deal With Dell?

After failing to spend $45 billion to acquire Yahoo–in order to compete with Google–Microsoft finds itself with money burning a hole in its corporate pocket.

Have A Backup Plan If You Rely On Google’s Services

While Google may be the darling of the tech industry, it’s not immune to the worsening economic conditions–aka the recession. A share price of just $275 is all the proof you need.

Microsoft Getting Deal With Verizon Instead Of Google?

Guess what? Microsoft might actually get a search deal done without Google getting up in its grill. According to reports, Microsoft is close to signing a search deal with Verizon Wireless–making Live Search the default search engine.

Google, Microsoft, Yahoo Take On Free Speech Restrictions

This is one of those posts where you get to tell me what opinion Marketing Pilgrim should take.

The WSJ is reporting that Google, Yahoo, and Microsoft have agreed to follow a common set of principles that will govern how they do business in countries that might restrict free speech.

Google Earth On The iPhone

When Google first launched Google Earth, you pretty much needed a cutting-edge PC in order to power it. My, how far it’s come! Today, Google has announced it has managed to stuff Google Earth into an iPhone/iPod Touch application–which you can download for free!

Here’s what you can do with Google Earth on your iCandy iPhone:

Yahoo Hoping For $22/Share Buyout From Microsoft

 

Twitter Changes Design For Performance

Like anyone that uses a social networking tool on a frequent basis, I’ve become accustomed to the way Twitter looks and operates. So, when the company–without warning–changed the design, I had the typical knee-jerk reaction: Nooooooooo!