Quantcast
1,291
Posts
64
Comments

About Andy Beal

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
Reports Say Microsoft Could Be Selling Razorfish

When Microsoft acquired aQuantive in 2007, it wanted to bolster its ad network. Unfortunately, it also ended-up with a conflict of interest, as aQuantive came with Avenue A | Razorfish–an ad agency.

Important Bing Developer Leaves For eBay

It seems that Microsoft’s taking three steps forward and one step back, with its hiring of other companies’ employees. It just lost Hugh Williams to eBay.

Amazon Closes NC Affiliate Program, Before Vital Tax Legislation Vote

It appears as though Amazon’s email to affiliates regarding North Carolina’s pending taxes was not a bluff. I just received a follow-up email from the company saying it has decided to shut down its affiliate program in the state, as of today.

Dow Jones Exec Calls Google A ‘Vampire’ To The Newspaper Industry

Dow Jones Chief Executive Les Hinton has been bitten by a vampire. He claims that Google is the “digital vampire” that has been “sucking the blood” out of the newspaper industry.

I totally agree!

More Than Half Of Executives Under 40 Say They Use Twitter Daily

Forbes and Google have released a new report called The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information.

It’s a fascinating read–mostly because it highlights the difference in internet habits of C-level executives,  based on their age. Why is this important? Because those executives that are under 40 will likely, in the next 5-10 years, be the ones taking over the CEO role.

North Carolina Following New York’s Lead With Affiliate Taxes

It appears that North Carolina is about to follow New York’s lead and implement a tax collection scheme that will see Amazon.com shut down its Associates affiliate program in the state. Today, all Amazon Associates in NC received this gloomy email from the online retailer:

Internal Staff Spending For Web Analytics Is On The Rise

My good friend, and web analytics guru, Avinash Kaushik once wrote:

Cancel the contract with your favorite expensive analytics vendor and take that $50k or $100k or $200k and: 1) Hire a smart analyst for between $50k to whatever maybe your areas great salary 2) Put the rest of the money in your pocket.

Quarterly Ad Revenues Drop 5%, Minor Setback Or A Sign Of Doom?

While other advertising verticals saw recent declines in growth, it seemed as if internet advertising would continue to be invincible. Well, it looks like the kryptonite just caught up with our Superman.

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers just released new U.S. quarterly numbers showing a 5% decline compared to the same period in 2008.

Study Shows 18-24 Year Olds Love Social Media, Twitter Not So Much

These two charts say it all really:

AOL Spin-Off Gets Approval

Not so much a revelation, but more of tying-up a loose end. As expected, Time Warner’s board of directors have approved the spin-off of AOL–sans the dial-up division.

Group Says In-Game Advertising Will Increase By 2,000%

Market forecasts are to be taken with a pinch of salt, but when a new report suggests in-game advertising is going to see a 2000%+ increase over 5 years, you may as well grab a handful of the stuff.

ClickZ shares a new report by analyst firm Screen Digest and media firm GroupM that predicts the nascent in-game advertising industry will come through the current soft market and emerge victorious.

It Would Take ‘Boatloads’ Of Cash For Microsoft To Buy Yahoo

How would you define "boatloads?"

One dictionary suggests "an indefinite quantity that is above the average in size or magnitude."

Well, thanks to Yahoo CEO Carol Bartz, we now have another definition of "boatloads"–its the precise amount of money it would take for her to sell Yahoo to Microsoft. Not a penny more, not a penny less!

Employees Agree That Their Social Media Actions Effect Their Company

Have you had the big talk with your kids? You know, the one where you explain the risks and how one night of craziness can result in them throwing their life away?

Good. How about with your employees?

No, I’m not talking about the importance of abstinence/protection, I’m talking about the importance of ruining your company’s reputation via social media!

New data suggests you should sit down with them right this minute!

Ashton Kutcher’s Threat To Leave The Media

Ashton Kutcher (@aplusk) is threatening to quit Twitter over (not so true) rumors the micro-blogging service had signed a TV deal. His exact Tweet:

Profit Per Employee Stats For Major Players

 Pingdom 

Wolfram Alpha: Meshing The Worlds Of Science and Search

 Let me ask you something.

KFC’s Free Chicken Deal Turns Sour

 

Facebook Asks For Money But Says They Don’t Need It

 Does anyone else see the similarity between Facebook’s attempts to raise additional funds and last week’s episode of 

Computer Analysis Slow To Pick Up Swine Flu Search Trends

 

Nielsen Could Have Twitter’s Retention Rates Wrong

 Nielsen Wire 

Statistics About Why People Use Twitter

In a recent 

Microsoft Reports Quarterly Year-to-Year Revenue Drop For First Time In 30 Years

Microsoft reported its first ever year-over-year quarterly drop in revenue, in its entire 30-year history!

I’ll let that sink in for a second.

In its three decades of existence, Microsoft had never before seen a year-over-year quarterly drop, so if you needed a sign of just how bad this recession is, this is it!

Predictions Made About Social Media Growth

Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend.

Click Fraud Frequency Drops, But Grows Up

When your business relies on an increasing trend in click fraud, what do you do when the bottom drops out of the numbers?