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About Andy Beal

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
Key Stats Show Slump In Twitter Use

Here’s are some metrics that should concern those inside of Twitter:

  • The number of new users per month is down 20% since its peak in July 2009.
  • The average Twitter user has just 27 followers, down from a peak of 42
  • 80% of Twitter users have tweeted fewer than 10 times
  • The percent of active Twitter users is down to just 17%

Twitter Not Ready For IPO Fortunes

"We’ve raised all this money. We’ve created this global brand…Now we have to go build the business that lives up to that valuation."

Twitter COO, Dick Costolo, January 20, 2010

And that, my friend, is why we won’t see a Twitter IPO this year. That, and this really obscure New Yorker reference:

Star Trek Online Has People Tweeting In Klingon

Twitter…the final frontier. These are the voyages of game-maker Atari. Its 2-month mission: to explore strange new social networks, to seek out new geeks and new game players, to boldly go where no ad campaign has gone before!

[Cue intro]

Employee Fired From American Airlines For Transparent Email

What is it with airlines?

If they’re not breaking guitars, their pilots are missing airports, or they’re berating people that are trying to help them.

AOL and Time Warner Officially Splitting Up

Sometimes, what looks like it will be as tasty as chocolate and peanut butter, ends up tasting more like pickles and ice cream. Nothing matches that last culinary disaster better than the merger of AOL and Time Warner.

Well, on December 9th, that union will be no more.

Twitter Implementing Retweets On A Small Scale

Remember Twitter’s plans to make “retweeting” an official function?

Sure you do, the mock-ups looked like this:

Well, Twitter just announced the following:

NFL Player’s Tweet Is Going To Cost Him $600,000

You’re already careful about what you say on Twitter, right?

I mean, you read my advice on reputation management, so you know not to go around tweeting defamatory tweets in the name of "fun."

Right?

ICANN To Become a More Independent Company

After 11 years, the not-for-profit group Internet Corporation for Assigned Names and Numbers–which we all know as ICANN–is becoming more independent.

Omniture and comScore Join Forces For Online Metrics

It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy.

An In Depth Look at Twitter’s New Terms of Service
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I know it may appear I go looking for trouble, but I promise you I just like to share with you my concerns. In the case of Twitter’s update to its Terms of Service, I started thinking about what the changes could mean to us users.

WordPress Receives Grammar Check Plug-In

I’ve always maintained that it’s dangerous to take a single Marketing Pilgrim post and assume you understand our sentiment and bias towards any one company. If you read yesterday’s criticism of WordPress, you’d think we were “automattic” haters. 

Today, you’d be eating humble pie.

The Government Could Potentially Take Control Of Twitter

You know how I love a good conspiracy theory, so try this one on for size.

Could Hulu Potentially Harm Quality TV Shows?

There’s just one problem with the chart below:

Twitter Has Evil Pop-Up That Could Hack Your Account

If you ever see a Twitter pop-up message that looks like the following:

RUN! Close down your browser, turn off your computer, do not pass “Go”, do not collect $200!

Twitter Fails To Trademark ‘Tweet’

I love Twitter. I’ve also personally met co-founder Biz Stone, and he’s a great guy. That said, it does appear that they’ve strayed from their normal play book and are instead reading from the lesser-known Clue(less) Train Manifesto. 

Twitter Looking To Make ‘Retweets’ Official
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If you’re a new Twitter user, you’ve probably stumbled over the correct etiquette for "retweeting" someone else’s tweet. Do you use "RT: @andybeal…." or "Retweeting @andybeal….."? And what about those precious characters lost when you retweet? We only get 140 to start with!

Well, Twitter has watched the practice of retweeting closely and thinks it has an official solution. The question is, will you like it?

The Truth Behind Google’s Latest Doodle

Woohoo! Today’s Google logo celebrates one of my favorite authors of all time: Hans Christian Andersen!

The danish author is best known for his children’s stories including Thumbelina, The Little Match Girl, and, my favorite, The Ugly Duckling. Born April 2, 1805, Andersen…..

FriendFeed Acquired By Facebook

This is one of those posts that we’d rather bring to you quickly and fill in the blanks later–Facebook has just announced that it has agreed to acquire social network aggregator FriendFeed.

Facebook today announced that it has agreed to acquire FriendFeed, the innovative service for sharing online. As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams.

People Checking The Cellphones and Blackberries Before Breakfast

If you’re an avid dayparter, you might already know that breakfast is one of the best times of day to target your advertising.

According to the NYT, more and more people are checking emails, tweeting, texting and updating their Facebook status, before they grab breakfast. Some, are even more addicted!

Associated Press To Crack Down On Scraping

I long ago gave up trying to get spammers to "cease and desist" their scraping of Marketing Pilgrim’s content–I never was much good at playing whack-a-mole.

Well, it appears that The Associated Press loves carnival games as the NYT reports the news organization is determined to put an end to the scraping of its content.

Aardvark Turns Twitter Into A Q&A Engine

While we’re tapping our feet–waiting for Twitter to come to our search results page–Aardvark has been busy bringing its answer engine to Twitter.

A Breakdown Of Trust In Advertising

One of the core messages in my book Radically Transparent came courtesy of Edelman data which demonstrated that consumers overwhelmingly trusted recommendations from "a person like yourself."

Two years after that data was released, new numbers from Nielsen suggest that trust in others has increased dramatically. In fact, 90% of consumers now trust recommendations from people they know.

The Older Demographic Makes A Large Push On Facebook

The demographic has shifted dramatically over at Facebook and that change could lead to billions in revenue, according to one prominent board member.

Twitter Applying To Have ‘Tweet’ Trademarked

Twitter is attempting to gain some kind of control of the use of "Twitter" and "Tweet" in a way that reminds me of Google’s attempt back in 2006.