About Andrew Goodman

Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.

The Head of the Tail

I first started seriously expounding on that whole long tail thing a little over three years ago, when I urged AdWords advertisers to “avoid insider thinking” in their selection of keywords.

For Web Marketers, “Call To Action” Must Be Read

It’s a sign of the times. Bryan and Jeffrey Eisenberg’s new book, Call to Action, is showing at #40 on Amazon under “books,” and rising.

Looking for a Browser Download? Want a Date?

Google officials have been known to say: “we believe that contextual ad matching is best done at the page level, not the site level.” Of course, believing it doesn’t always make it true.

Yahoo Yahoo Is Is The The Most Most Relevant Relevant

Jeremy Zawodny’s post about the importance of anchor text, got me to thinking. Mainly, about what other time-wasting games I could play with major search engines.

Which Search Engine Drives The Most Traffic To Business Sites?

WPN Editor’s Note: New information on the effectiveness of search engines was released recently. Things like market share and referral rates to various business. Google dominates the market holding nearly 50% of the total share. A recent story from Traffick.com covers this in great detail.

But Is It Search?

Yahoo, unsurprisingly, is taking steps towards being a banner ad-serving company via its network of content publisher partners. Google recently announced their own progress in this area, which included allowing animated banners, and a new CPM-based pricing system.

Is it Search or Advertising?

Yahoo, unsurprisingly, is taking steps towards being a banner ad-serving company via its network of content publisher partners.

Google Adopts CPM for Content

In the coming weeks, Google will be rolling out a significant change to the content targeting side of its AdWords program. These changes do not affect “search” ads on Google and other search network partners.

Google Rolling Out Significant Changes To Adwords

In the coming weeks, Google will be rolling out a significant change to the content targeting side of its AdWords program.

Google Earnings Predictions Anyone?

A quick look at Yahoo Finance indicates that to this point, Google has exceeded analyst earnings estimates by an average of 22%.

New Enhanced Version of Google Advertising Professionals Program

The early version of the Google Advertising Professionals program was a start towards recognizing third party consultants, but it was pretty limited.

Yahoo CFO: The Sky Wasn’t Falling

Yahoo’s Susan Decker talks to TheStreet.com about the robustness of the search advertising market.

Don’t Believe the Skype?

Although I haven’t yet tried Skype, I believe in it. There’s something about “the world’s big, free Internet telephony company” that sort of makes you sit up and take notice.

The Search Advertising Story and the Quest for Balance

Lisa Baertlein of AP weighs in with another story about the growing interest in paid search ads. The piece seems balanced and accurate.

Tagging: It’s Not Just for Your Dog Photos Anymore

Yesterday I was on Google Video looking for some Simpsons quotes and found something new …

Shouldn’t Metadata Be Everywhere?

Today, debates about metadata protocols seem to move glacially. But the need for much more labeling of business objects (like products) is getting more pressing as the search metaphor leaks into everyday life …

On Yahoo’s New Small Business Websites

One thing about Yahoo’s new template website offering (free and connected to a listing in Yahoo Local) is that …

Maps for the Masses from Google

Google has upped the ante again in the white-hot local search area, integrating Keyhole satellite mapping into Google Maps. I wouldn’t believe it if I hadn’t seen it with my own eyes. The coverage is already extensive… and best of all, free.

Web Credibility 101: Execs Shouldn’t Hide Their Identities

…and call center employees shouldn’t supervise ad campaigns. Since this company just contacted me by accident trying to reach either Google or Overture, now I get to trash their website.

Yahoo Knows Where Koreatown Is…

As usually happens a search for restaurants leads to a wild goose chase and exercise in evaluating the latest options in local search.

IAC Gets a Search Box, Acquires Jeeves

Once again, the Law of Noise has proven itself. Ask Jeeves certainly had the promotional volume turned up to “11” in recent months — and that’s loud when you have 4% market share.

MSN Search Ads To Include Behavioral Targeting

MSN Search will reportedly fold behavioral targeting into the mix of its new sponsored listings program, based on personal information provided by, for example, users of Hotmail.

Businesses’ New Relationship with Google Local

Google has announced the launch of the Google Local Business Center. It provides local businesses with the opportunity to update information like hours, wi-fi availability, etc.

MSN Search Ads May Not Be Auction Based

Goldman Sachs makes a good point: if and when MSN comes out with its own paid search advertising program to repatriate revenues on sponsored listings near search results …