About Andrew Goodman

Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.

Phony Blogs Give Blogging a Bad Name

Stumbled across a blogger’s profile on Blogger. This blogger, called "Product Advocate," runs blogs on:

New “Visits” Metric

(via Searchviews) comScore begins touting a new metric, "visits," that allows a second visit and a third to be counted from a single user if that visit is more than 30 minutes after the previous one.

Google Website Optimizer – a Win-Win

Like a few others, I’ve been beta testing Google Website Optimizer. It’s great.

Here’s why it’s a win for Google. They’ll make more revenue because marketers who test will get impatient and need more data. They’ll enable their paid search accounts fully, possibly even enabling marginally performing groups, to get a statistically significant conclusion to their test more quickly so they can move on.

Is Search Technology Pulling its Weight?

Tom Foreski in SiliconValleyWatcher lists all the ways that we the people are expected to help search engines do their jobs – so search technology isn’t pulling its weight as compared with the human element.

Eye-opening at first, but rather than a blow-by-blow response, why not sum it up this way:

When the “Chill” Sets in

What does a blogger, vlogger, or podcaster do when the “chill” sets in?

That chill can be a lot worse in some parts of the world than others.

UK vs. US – Yahoo Search Marketing Minimum Bids

Yahoo has recently clarified that they’ll be sticking with the $0.10 min bid in the U.S. and discontinuing grandfathered bids.

Which should make it surprising that they’re dropping the minimum in the UK to 5p – except that 5p works out to roughly 10c. So it’s about the same in both places.

Godin on Contextual Ad Targeting

Seth Godin wonders whether media buyers are right to pull ads off Google’s and Yahoo’s contextual networks because of how loosey-goosey they are with their approach to placement — they match ads to pages, rather than allowing the advertiser "channel control."

While it’s true that Y!&Goog would benefit from better sites joining their networks, I agree with Seth that being so afraid to show your ads on "Joe Schmo’s Sports site" could be doing the client a disservice.

Google Earth and KML: The Searchability of Everything

Some sympathy here for Tim O’Reilly’s comment on this post about Google Earth and the new capabilities being unleashed for developers. "People should be jumping up and down about this!"

I’m guessing the people who usually jump up and down don’t understand it, and the people who will be working with it aren’t given to jumping up and down.

Stirred Up About Skype

Looks like Yahoo’s not the only one to be experimenting with helpful add-ons that go overboard.

The Skype extension for Firefox appears to be picking up numbers that aren’t phone numbers, erroneously displaying a country flag and a phone number with a little green phone icon. Trust me Skype, those account numbers in those private secure interfaces are not phone numbers. I know, three digits followed by a dash, especially when those digits are "617," looks like a phone number. But looks can be deceiving. They might just be part of an account number.

Mapping Obsession with Yahoo Mail

In one sense it’s kind of cool that apparent addresses are underlined in Yahoo Mail now, allowing you to generate a map, enter them into a new contact, etc.

However, this thing’s overzealous. Quite often I want to cut and paste some contents of an email, but the underlined text wants to fire up a map instead of behave.

Quality Score Transparency

Excuse my giddiness, but it’s definitely addictive to look at your keyword quality scores. You could have guessed them before by the assigned minimum bids, but these are fun to look at anyway:

What’s Changed with Google Ad Quality?

Kevin Newcomb’s take on the latest incremental update on ads quality. As Kevin does, I interpret the changes to mean an increase in transparency (obvious, because that’s what Google tells us); and a more relaxed minimum bid status for "unknown" type new keywords where Google has little data to go on. Here, they might be less likely to punish you for the trends seen with other advertisers trying similar keywords for similar offers, and let you create your own good or bad track record on your own.

Is Google Shifting Site Targeting Program to CPC?

At least one panelist (David Szetela) on the Ad Program Strategies: Compare and Contrast panel here at SES London, argued that while he liked the control of Google’s Site Targeted flavour of content targeting, he wasn’t so fussy about the CPM-based pricing model.

Tubes and Pipes

Google’s confirming publicly that they believe the current Internet may become choked by online video. This is related to a barrier to Google’s growth — one of the only serious ones — that has been nagging at me for some time: globally, they don’t own the pipes. Big utility monopolies still hold a lot of cards around the world. The smart money would likely partner with them.

Google’s Click Quality Team Post

In a densely-written post about click quality on the Inside AdWords blog, Google provides a surprising amount of information in a short space.

Industry Feedback – Yahoo’s Panama Migration

Some agencies quoted in popular press stories about Yahoo’s Panama migration would have you believe the process has been a snap — and that it has been so because they were particularly adroit in their “due diligence.”

Google Groups – Out of Beta Again

So this PC World story covers the new version of Google Groups, which is now out of beta, which means little in the sense that beta users have been using this interface for months.

Google’s Accounts Concept Too Aggressive

I honestly don’t know *exactly* how they might have done things differently, but Google’s ubiquity is causing a major workflow nightmare for me, and I’m sure many other users.

Thin-Slicing, Me, You, & Your Customers

You can thin-slice your way, and I’ll probably keep on thin-slicing in my way. What’s not in dispute is that I, you, and your customers will all continue to do so. (So will your friends, relatives, investors, and the police.)

Google’s Ad Serving Plan: Closing in on Offline

Two recent patents indicate that Google is taking significant steps to finding more places to put search, navigation, and ads.

Search Ads: Big Buys Last Month

Interesting Netratings data on ClickZ for the month of December 2006.

Panama Sticks

Time to get out the Pam, Yahoo…

Thoughts on Bid Management Tools

J. wrote me to ask what I think of bid management software, as the large agency he now works for in a search marketing capacity has asked him for his views on it.

Latest Keyword Triggered Ads and Trademark Ruling

Eric Goldman reports factually on the latest trademark infringement case, ruled on by a court in Eastern Pennsylvania: