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About Andrew Goodman

Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.

eBay the Latest to “Get” Local Search Potential

At first I wasn’t sure about eBay’s new Kijiji service, essentially an international answer to Craigslist.

Clueless Emailing Rages On

Seth points to an ironic mixup by the producers of Spamalot … And I thought it was ironic when I heard that one of the Jupitermedia brass was heading out to see the show with a Yahoo notable.

SES, or Hell?

Great conference, as usual. From hearing Danny interview Jerry Yang, to learning new things from the panelists on the Compelling Ads and Landing Pages session …

Monster Chiller Click Fraud Horror Theater

The click fraud legend grows, and my clients couldn’t be happier. All of a sudden, our competitors are paying closer attention to the traffic they’re bidding on.

Teoma Founder Speaks… at Length

Run, don’t walk, to check out Mike Grehan’s interview with Apostolos Gerasoulis, the chief scientist for Ask Jeeves (and founder of Teoma, the search engine company acquired by Jeeves), and Jim Lanzone, Senior VP, Search Properties.

What’s Up With Google Calendar?

Editors Note: There are rumors circulating that Google is contemplating the release of web-based calendar, which would perform much like a personal date book or organizer. The source for these rumors seems to be increased Googlebot activity to a site featuring a web calendar.

A Wish List for NYT’s About.com

In the wake of the Times acquiring About.com, I thought it might be nice to imagine a reinvented About.com under new management.

Cracking Google’s New Algorithm

Google recently made far-reaching changes to the way it ranks search results, and the search marketing community has been abuzz with tales of woe ever since. Some have speculated that the key to understanding Google’s latest is that they’ve applied some sort of test of “commerciality” to certain phrases, roiling the waters for sites ranked well on those phrases, and leaving non-commercial phrases more or less alone. The idea is that this would cause a stampede of site owners over to the paid AdWords program, or at least making the point that Google isn’t up for providing a free lunch to clever “SEO-ized” sites indefinitely.

Anatomy of a number 1 search result

Contrary to popular belief, you don’t have to optimize for search engines to achieve #1 rankings. Many sites have pages which are not fully optimized (in the sense that no thought has been given to writing appropriate title tags for different pages, etc.) which still do very well in search engines. How can this be? Simple: they’re relevant.