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About Alan Sharpe

Alan Sharpe is a direct mail copywriter and lead generation specialist who helps business owners and marketing managers attract new clients using direct mail marketing. Sign up for free weekly tips like this at www.sharpecopy.com/newsletter
Boost Open Rates by Sounding Like Grandma

The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma.

Boosting Donor Newsletter Open Rates with Subject Lines

The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%.

White Papers In Business-To-Business Direct Mail Lead Generation: How To Name Them

Yes, white papers are an effective way to generate leads with business buyers. But the tricky part is getting your white paper into the hands of those buyers in the first place.