Al Lautenslager

Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non- traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its just that some isn’t, believe it or not.

Female entrepreneurship is one of the greatest success stories of our time. Woman today control just under half of all small businesses in America. Women are starting businesses faster than men and are growing them faster. The question is, are you getting your share?

Every now and then something “Mega.” comes along. Maybe it’s that latest blockbuster movie, maybe it’s the latest toy at holiday time or maybe it’s something scandalous. When it happens though, it seems like we are all engulfed in it whether we choose to be or not. One “mega” event that just happened that was totally engulfing was the release of the 5th J.K. Rowling’s book in the Harry Potter series.

I often get the question, “Where can I go to network? I don’t belong to any
groups.” As true as that may sound to you I am sure that something on the
following list fits you.

1. Persistent, automatic emails to inform, educate, sample and entertain potential attendees – recommend two per week starting 3 months before registration cut off.

In tough times, in bountiful times, in what ever kind of times you find yourself in remember the power of marketing. In fact, as has been pointed out in this column before, marketing is not an expense that should be cut during tough times. It is an area that deserves more spending and certainly more attention. The reason for this obviously is to grow the revenue side of the income statement as we all strive for a new break even point and beyond.

We’ve all heard that networking should be an integral part of our total marketing plan but what is networking? And is it the same for off-line marketing as it is for on-line marketing?

The workday starts. We do two things.