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American Online Reports Ad Revenue Slide

NEW YORK AOL Time Warner on Wednesday reported that revenue for its American Online Internet unit totaled $2.2 billion for the first quarter, down 4 percent from the year-ago quarter.

Meanwhile, ebitda (earnings before interest, taxes, depreciation and amortization) for the Dulles, Va.-based online division climbed 18 percent to $404 million and operating income grew 11 percent to $194 million in the quarter.

Yahoo’s Q1 Ad Revenue Grows

NEW YORK Yahoo recorded a 38 percent year-over-year rise in first-quarter advertising revenue, thanks in part to an increase in sponsored-search services.

The Sunnyvale, Calif.-based Web portal said Wednesday that Q1 revenue from marketing services totaled $190 million, up from about $138 million in the
same period a year ago. The boost resulted from a combination of a strong increase in revenue from its sponsored search services, as well as growth in the balance of its global marketing services revenue. In fourth-quarter 2002, Yahoo’s ad revenue reached $177.5 million.

Yahoo Introduces New Search Platform

NEW YORK Yahoo has unveiled a new search product, which is meant to provide users with a cleaner, easier-to-use interface and faster ways to find relevant information. The Sunnyvale, Calif., company said the new offering will reduce the Web portal’s dependence on graphical ads and improve the relevance of ads and sponsored results.

AOL Entices Users With Madonna Exclusives

NEW YORK In yet another example of how America Online is trying to lure new subscribers and broadband users with exclusive content, the AOL Time Warner Internet unit this month is offering access to Madonna and her music.

Heart Association Launches Review for First Paid Ad Campaign

The American Heart Association is in the early stages of an agency review for its first paid-advertising effort. Billings are estimated at $40 million over three years.

War Worries Media Marketplace

NEW YORKGrowing uncertainty about how long the war in Iraq will last has some TV media sellers and buyers retreating from the optimistic outlook they had following the initial days of the conflict. Hopes for a quick conclusion to the war began to fade last week, and concerns about the long-range impact on spending edged upward.