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AdvertisingDay offers insights into the internet ad industry's hottest issues, trends and technologies. Topics covered include online ad models, direct marketing, Web measurement, targeting, pricing models, selling ads, buying ads, and market research.
Achieving Consistent Brand Identity & Positioning

Coke, McDonald’s, Nike. Around the world, anyone who sees the Golden Arches or the Swoosh knows what they mean.

AD:TECH New York to Deliver One of their Most Impressive Conference Programs Ever

Thought-Leaders to Provide Insight into Advertising and Marketing Sectors; New Advisory Board Members Named, and Annual Awards to Honor Industry’s “Best of the Best”.AD:TECH, the defining event for interactive marketing, occurring November 8-10 at the Hilton New York, will deliver one of the most impressive conference programs in its 9-year history.

MSN Awards $75,000 To Top Creative Agencies With Best Online Ads

The MSN network of Internet services today announced the winners of its second annual Emmessenny Awards, which showcase the best online advertising and reward the agencies that created them with cash prizes. Tuesday evening MSN hosted the Emmessenny Award gala at the Crobar in Manhattan to recognize the winners and their achievements.