About Adam Ramshaw

Adam Ramshaw is a cofounder and Director of Genroe . With practical global and local experience in measuring and managing customer retention he has advised a range of clients from large listed companies to small business on how best to leverage their customer information. Adam is a speaker domestically and internationally on developing and implementing customer focused programmes and data analytics.
Will CEM Ever Challenge its Rich Cousin CRM?

Recently Customer Experience Management (CEM) has started to get more profile but it is still just a good idea emerging into an area of marketing thought currently dominated by Customer Relationship Management (CRM).