About Adam Barone

Adam Barone is a freelance copywriter from the Boston area, who writes results-generating copy for such clients as The Timberland Company, Bank One, TJ Maxx, and other clients and ad agencies. Visit him at http://www.adambarone.com. Subscribe his e-newsletter, CopyTHINK at http://adambarone.com/mailinglist/?p=subscribe. Adam Barone 2005. All rights reserved. Online-only reprint rights granted as long as the article is published in its entirety, including links.