Author Archive for: ‘Abby’
The Super Bowl has come and gone, and while the final play is still getting talked about, the ads are too. Last week, WebProNews spoke with Peter Daboll, the CEO of ad effectiveness firm Ace Metrix, who told us that there is a difference between an ad being likable and effective.
The digital streaming space is about to get more crowded as Verizon and Redbox prepare to launch their own service. Yesterday, Coinstar, Redbox’s parent company, and Verizon announced they were partnering in a new venture. The companies are combining Verizon’s video on-demand streaming and download service with Redbox’s popular DVD kiosk service.
What is it that makes a Super Bowl ad so great? Is it something funny, inspiring, unbelievable, or what? According to Ace Metrix CEO Peter Daboll, a likable ad doesn’t necessarily mean it’s an effective ad. As he explained, great ads are likable, but they have to do more in order to be effective.
Even though the SOPA and PIPA bills are essentially dead, they are still getting a lot of attention. Last week, the U.S. witnessed a powerful expression from both brands and consumers that demonstrated their strong opposition to the anti-piracy bills.
On January 12, ICANN began carrying out its controversial new plan. As WebProNews previously reported, the organization made the historical decision last year to expand the number of generic top-level domain (gTLD) names to an unlimited number. What this means is that the 22 domain name endings, including .com, .org, and others that currently exist could turn into .brand going forward.
Last month, AT&T withdrew its bid to purchase T-Mobile USA from Duetsche Telekom after a lot of criticism, especially from the Department of Justice and the FCC. The merger did receive a lot of support, but criticism proved to be louder.