Author Archive for: ‘Abby’

Ace Metrix CEO Reveals Super Bowl Ad Winners and Losers

The Super Bowl has come and gone, and while the final play is still getting talked about, the ads are too. Last week, WebProNews spoke with Peter Daboll, the CEO of ad effectiveness firm Ace Metrix, who told us that there is a difference between an ad being likable and effective.

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Verizon & Redbox Join Forces, But Will It Really Hurt Netflix?

The digital streaming space is about to get more crowded as Verizon and Redbox prepare to launch their own service. Yesterday, Coinstar, Redbox’s parent company, and Verizon announced they were partnering in a new venture. The companies are combining Verizon’s video on-demand streaming and download service with Redbox’s popular DVD kiosk service.

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Exclusive: Does Facebook’s IPO Make Good Business Sense?

Companies file for IPOs all the time, but the recent filing by social networking giant Facebook has seemed to connect with nearly everyone, and in a big way. On Wednesday, Facebook filed for its IPO in hopes to raise $5 billion or more, which would make it the largest initial public offering from an Internet or technology company.

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EXCLUSIVE: Salesforce Talks Desk.com, Its New Customer Service Platform

Earlier this week, Salesforce announced the launch of a new customer service platform called Desk.com. The service is cloud-based and integrates social media as well as traditional channels including email and phone.

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EXCLUSIVE: Facebook IPO: The Impact on Users and Marketers

Earlier this week, Facebook began the process for its highly anticipated IPO. The company hopes to raise $5 billion or more in its filing, which is considerable given the company began in a dorm room and has only been around for 8 years.

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Super Bowl Commercials: What Makes Them Effective?

What is it that makes a Super Bowl ad so great? Is it something funny, inspiring, unbelievable, or what? According to Ace Metrix CEO Peter Daboll, a likable ad doesn’t necessarily mean it’s an effective ad. As he explained, great ads are likable, but they have to do more in order to be effective.

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Politics and the Internet: The Relationship Is Growing

In 2008, politics changed in a big way. This change was driven by the impact that the Internet and social media had on the Presidential election. Since that time, this same influence has been evidenced all across the world such as with the protests in the Middle East.

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Online Petition for Autistic Boy Put in Bag Exceeds 180K Signatures

Through special events, government protests, and other news, the world now recognizes the Internet as a valuable medium for getting important messages to the masses. The simplicity of sharing on the Web combined with its viral nature makes it very easy for stories to get really big, really fast.

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SOPA/PIPA: The Aftermath of Web Blackout, ACTA, & What’s Next

Even though the SOPA and PIPA bills are essentially dead, they are still getting a lot of attention. Last week, the U.S. witnessed a powerful expression from both brands and consumers that demonstrated their strong opposition to the anti-piracy bills.

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ANA on ICANN’s Expansion of Top-Level Domains: “Reckless and Premature”

On January 12, ICANN began carrying out its controversial new plan. As WebProNews previously reported, the organization made the historical decision last year to expand the number of generic top-level domain (gTLD) names to an unlimited number. What this means is that the 22 domain name endings, including .com, .org, and others that currently exist could turn into .brand going forward.

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GotCast CEO on the Intersection of Technology and Hollywood

With celebrities quickly taking to Facebook, Twitter, and Google+, it’s clear that the entertainment industry is embracing technology and the digital space. What’s interesting is that some people in Hollywood are finding that they prefer the freedom technology and the Internet provide, as actor Kevin Pollak explained to us in this interview:

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What Happens to AT&T and T-Mobile Now? Congressman Boucher Weighs In

Last month, AT&T withdrew its bid to purchase T-Mobile USA from Duetsche Telekom after a lot of criticism, especially from the Department of Justice and the FCC. The merger did receive a lot of support, but criticism proved to be louder.

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