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About Abby Johnson

Abby Johnson is a reporter for WebProNews. Google: Google+
Social Networks Playing Big Role in Holiday Shopping Social Networks Playing Big Role in Holiday Shopping

The holiday shopping season is in full swing, and this year, trends show that consumers are heading to social networks to shop. For the past several years, we’ve seen a growing shift to online shopping, so it’s not really surprising that social networks would be the next stop for gift ideas.

Top 10 Internet Memes of 2011 Top 10 Internet Memes of 2011
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What do you remember most about 2011? So far, we’ve looked at the most tweeted events, Facebook’s top status trends, celebrities who joined Twitter, Twitter’s top topics and hashtags, Yahoo’s most searched items, AOL/Ask’s most searched for items, and Bing’s most searched for items. So, that leaves the top Internet memes of the year.

SEMPO: FTC Shouldn’t Regulate Google and Other Search Engines SEMPO: FTC Shouldn’t Regulate Google and Other Search Engines
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As companies continue to call for regulation of Google, search industry organization SEMPO has come to the search engine’s defense. The Search Engine Marketing Professional Organization recently sent a letter to FTC Chairman Jon Leibowitz in an effort to explain why regulation is not a good idea.

How Century 21 Utilizes Social Media to Connect with Consumers How Century 21 Utilizes Social Media to Connect with Consumers
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It’s always interesting to hear how brands, especially very traditional brands, utilize social media. Century 21 is one company that has embraced it extensively because, according to Matt Gentile, the Director of Public Relations and Social Media for the company, it is vital for businesses to embrace social and mobile platforms.

Thesis WordPress Theme Creator Talks Golden Ratio and Typography Thesis WordPress Theme Creator Talks Golden Ratio and Typography
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The Golden Ratio is often associated with the Greeks and arts and architecture. However, Chris Pearson, the Creator of Thesis and Founder of DIYthemes, has a pretty convincing argument for applying it to typography and Web design. He said that if people relate aesthetic beauty and efficiency to the Golden Ratio, then why not use it in typography?

Facebook Privacy Questioned By European Commission – Facebook Reacts Facebook Privacy Questioned By European Commission – Facebook Reacts
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It appears that the European Commission is preparing to crack down on Facebook. According to a report from the Telegraph earlier this week, the EC is planning to introduce a new directive that would actually ban targeted advertising on the site.

Relationship Marketing: A Long Term Strategy for Social Media Relationship Marketing: A Long Term Strategy for Social Media
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When social media really began to come on the scene, the entire basis of social networks was built upon interactions and connections. However, as it grew in popularity, marketers began to see its value and started embracing it. Although many businesses have seen great success with integrating social media into their marketing campaigns, it seems that the level of real social interactions has decreased.

4 Video Platforms You Need To Start Thinking About 4 Video Platforms You Need To Start Thinking About
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When you think of online video, more than likely you think of YouTube. That does make sense, seeing how they’re in the leadership position. But, have you ever wondered what the other platforms are that you need to be familiarizing …

Rick Fox on the Powerful Influence of the Web on Entertainment Rick Fox on the Powerful Influence of the Web on Entertainment
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It’s always exciting when high-profile personalities acknowledge the Internet space and the opportunities that exist on it. When this happens, it only helps to further validate what we, those of us involved in the Internet/tech space, live and breathe every day.

Cenk Uygur on Online Video: Irreverent, Wild, and Fun Cenk Uygur on Online Video: Irreverent, Wild, and Fun
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More and more consumers are being pulled away from traditional television and are turning to online video for both news and entertainment. According to Cenk Uygur, the host of The Young Turks, this trend is largely because online video is “more irreverent, a little wilder, and little bit more fun.”

New Deal Service Hopes to Shake-Up How Daily Deals Work New Deal Service Hopes to Shake-Up How Daily Deals Work
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The daily deals’ space has been really getting pounded lately. The daily deal leaders, namely Groupon and LivingSocial, have specifically been getting a lot of negative press. Both companies have been accused of inflating their discounts. Groupon has also been facing a lot of turmoil in regards to its IPO and the fact that its own sales staff filed a lawsuit against it.

SEOs Not Buying Google’s Privacy Motive for Encrypting Search SEOs Not Buying Google’s Privacy Motive for Encrypting Search
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Google has caused quite a ruckus in the search marketing community after it announced some changes to search. Last week, the search giant said that it would begin encrypting logged-in searches that users do by default, when they are logged into Google.com. This further integration of a Secure Sockets Layer (SSL) will prevent search marketers from receiving referral data from the websites consumers click on from Google search results.

Is There Too Much Marketing in Social Media? Is There Too Much Marketing in Social Media?
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Although social media is supposed to be about real social interactions, it seems that they are getting harder and harder to come by. This trend is so ironic given the basis for what social networking even is.

AnyBeat Puts a New Spin on Social Networking AnyBeat Puts a New Spin on Social Networking
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It’s hard to think about social media and not think of Facebook. The social giant is the dominant player in the space and, essentially, serves as the standard that other social networks are based on. For this reason, it’s only natural that people assume any new social network has hopes of being a “Facebook killer.”

What is the Right Solution for Internet Tax? What is the Right Solution for Internet Tax?
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The Internet sales tax issue has been debated for a number of years, but the issue grew to a new level of intensity after the state of California signed into law a bill that required all online retailing sites to pay taxes on their affiliate advertising. This, of course, sparked a big dispute since many online retailers such as Amazon cut off their affiliate programs in the state.

Changing the “Used Car Salesman” Perception of Selling Changing the “Used Car Salesman” Perception of Selling
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When you think of selling, what do you think of? If you’re like me, you totally think of the sleazy used car salesman like in the image below. It’s not, of course, that all salesmen are like this, and even all used car salesmen for that matter, but that type of stigma is just naturally associated.

Should Google Be Worried about Google+? Should Google Be Worried about Google+?
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What’s up with Google+? One day, reports say how much the service has grown, and the very next day, they say just the opposite. The unfavorable reports have even gone to the extreme to call it dead.

Look Out Politicians – Animated Videos Just Got Easier To Make

The political season is in full swing in the U.S. and, as expected, the cartoons, sketches, and late night jokes, are all in full swing as well. Although some of these humorous pieces are meant to be critical, the majority of them help to lighten the somber mood of politics, which is exactly what GoAnimate intended to do when it announced its new features.

Guess What? Social Media Measurement Doesn’t Have to Be Hard Guess What? Social Media Measurement Doesn’t Have to Be Hard
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What is it about social media measurement that makes it so hard for people to grasp? It is it really that it’s so hard, or is it that people are missing the point? According to Dave Fleet, the Vice President of Digital at Edelman in Toronto, marketers often make it harder than it is.

Is Amazon Silk More Awesome or Scary? Is Amazon Silk More Awesome or Scary?
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While the web browser space isn’t typically the most exciting area, there is a quite a bit of hype around Amazon’s entrance into the market. The Internet retailer introduced Amazon Silk in conjunction with its announcement of Kindle Fire, it’s …

Could Shopping Be the Next Big Phenomenon on Facebook? Could Shopping Be the Next Big Phenomenon on Facebook?

With Facebook’s latest changes, a lot of developers are rushing to get a piece of the company’s new focus on applications. Sneakpeeq is one app that is partnering with Facebook as part of this new initiative and is excited about the opportunities with the Open Graph.

Self-Publishing Vs. Traditional Publishing Self-Publishing Vs. Traditional Publishing
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The publishing industry has witnessed significant changes over the past few years thanks mostly to the Internet. Consumer behavior has drastically shifted from offline consumption of news and information to online consumption. As a result, traditional publishers such as newspapers have been labeled “dead” and more and more bookstores are closing their doors.

What If Terms of Service Were More Interesting? What If Terms of Service Were More Interesting?
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How often do you actually read Terms of Service agreements? Now, be honest. ☺ I have to admit that I don’t usually read them, for the sake of time, but I do sometimes wonder about what I’m agreeing to. It is a legal document, after all, and it should be taken with some seriousness.

New Facebook Tools & What They Mean for Brands New Facebook Tools & What They Mean for Brands
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Facebook’s new Page Insights have a lot of brands excited, and for a good reason. The upgraded tool not only shows impressions and “Like” data, but it also goes beyond these metrics in order for brands to grasp the full reach of their marketing efforts on Facebook.