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About Abby Johnson

Abby Johnson is a reporter for WebProNews. Google: Google+
Ace Metrix CEO Reveals Super Bowl Ad Winners and Losers Ace Metrix CEO Reveals Super Bowl Ad Winners and Losers

The Super Bowl has come and gone, and while the final play is still getting talked about, the ads are too. Last week, WebProNews spoke with Peter Daboll, the CEO of ad effectiveness firm Ace Metrix, who told us that there is a difference between an ad being likable and effective.

Verizon & Redbox Join Forces, But Will It Really Hurt Netflix? Verizon & Redbox Join Forces, But Will It Really Hurt Netflix?
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The digital streaming space is about to get more crowded as Verizon and Redbox prepare to launch their own service. Yesterday, Coinstar, Redbox’s parent company, and Verizon announced they were partnering in a new venture. The companies are combining Verizon’s video on-demand streaming and download service with Redbox’s popular DVD kiosk service.

Exclusive: Does Facebook’s IPO Make Good Business Sense? Exclusive: Does Facebook’s IPO Make Good Business Sense?
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Companies file for IPOs all the time, but the recent filing by social networking giant Facebook has seemed to connect with nearly everyone, and in a big way. On Wednesday, Facebook filed for its IPO in hopes to raise $5 billion or more, which would make it the largest initial public offering from an Internet or technology company.

EXCLUSIVE: Salesforce Talks Desk.com, Its New Customer Service Platform EXCLUSIVE: Salesforce Talks Desk.com, Its New Customer Service Platform
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Earlier this week, Salesforce announced the launch of a new customer service platform called Desk.com. The service is cloud-based and integrates social media as well as traditional channels including email and phone.

EXCLUSIVE: Facebook IPO: The Impact on Users and Marketers EXCLUSIVE: Facebook IPO: The Impact on Users and Marketers
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Earlier this week, Facebook began the process for its highly anticipated IPO. The company hopes to raise $5 billion or more in its filing, which is considerable given the company began in a dorm room and has only been around for 8 years.

Super Bowl Commercials: What Makes Them Effective? Super Bowl Commercials: What Makes Them Effective?
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What is it that makes a Super Bowl ad so great? Is it something funny, inspiring, unbelievable, or what? According to Ace Metrix CEO Peter Daboll, a likable ad doesn’t necessarily mean it’s an effective ad. As he explained, great ads are likable, but they have to do more in order to be effective.

Politics and the Internet: The Relationship Is Growing Politics and the Internet: The Relationship Is Growing
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In 2008, politics changed in a big way. This change was driven by the impact that the Internet and social media had on the Presidential election. Since that time, this same influence has been evidenced all across the world such as with the protests in the Middle East.

Online Petition for Autistic Boy Put in Bag Exceeds 180K Signatures Online Petition for Autistic Boy Put in Bag Exceeds 180K Signatures
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Through special events, government protests, and other news, the world now recognizes the Internet as a valuable medium for getting important messages to the masses. The simplicity of sharing on the Web combined with its viral nature makes it very easy for stories to get really big, really fast.

SOPA/PIPA: The Aftermath of Web Blackout, ACTA, & What’s Next SOPA/PIPA: The Aftermath of Web Blackout, ACTA, & What’s Next
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Even though the SOPA and PIPA bills are essentially dead, they are still getting a lot of attention. Last week, the U.S. witnessed a powerful expression from both brands and consumers that demonstrated their strong opposition to the anti-piracy bills.

ANA on ICANN’s Expansion of Top-Level Domains: “Reckless and Premature” ANA on ICANN’s Expansion of Top-Level Domains: “Reckless and Premature”
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On January 12, ICANN began carrying out its controversial new plan. As WebProNews previously reported, the organization made the historical decision last year to expand the number of generic top-level domain (gTLD) names to an unlimited number. What this means is that the 22 domain name endings, including .com, .org, and others that currently exist could turn into .brand going forward.

GotCast CEO on the Intersection of Technology and Hollywood GotCast CEO on the Intersection of Technology and Hollywood
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With celebrities quickly taking to Facebook, Twitter, and Google+, it’s clear that the entertainment industry is embracing technology and the digital space. What’s interesting is that some people in Hollywood are finding that they prefer the freedom technology and the Internet provide, as actor Kevin Pollak explained to us in this interview:

What Happens to AT&T and T-Mobile Now? Congressman Boucher Weighs In What Happens to AT&T and T-Mobile Now? Congressman Boucher Weighs In
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Last month, AT&T withdrew its bid to purchase T-Mobile USA from Duetsche Telekom after a lot of criticism, especially from the Department of Justice and the FCC. The merger did receive a lot of support, but criticism proved to be louder.

Online Privacy Debate Heats Up With FTC And Commerce Dept. Reports Coming Soon Online Privacy Debate Heats Up With FTC And Commerce Dept. Reports Coming Soon

To say online privacy is a controversial area is an understatement. It’s always been challenging but has gotten even more so with the rise of social networks, online shopping, and targeted advertising.

Report: LinkedIn Members Ready for CES 2012 Innovations Report: LinkedIn Members Ready for CES 2012 Innovations
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With CES shaking up the tech world in Las Vegas this week, a new report from LinkedIn reveals that business professionals are more than willing to get their hands on all the new products and services. The network released its 2012 Consumer Electronics Report, in which it surveyed 1,602 U.S. adults, half of which are active LinkedIn members, and the other half who represented the general U.S. population.

Poor Email Management Could Put Companies at Legal Risk, Report Says Poor Email Management Could Put Companies at Legal Risk, Report Says

A study from Oasys Software found that many businesses are lacking in their email management systems, which could potentially put them in legal trouble. Through a survey of its customers, Oasys found that 96 percent of employees believe their companies are already in legal hot water. What’s more is those surveyed consisted of lawyers, accountants, and many other professions that have very confidential information.

Apple TV, Google TV – Is 2012 the Year They Take Off? Apple TV, Google TV – Is 2012 the Year They Take Off?
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We’ve heard it before and nothing happened, but that doesn’t necessarily mean it won’t, right? I’m referring to the idea of Internet TV that has, up to this point, failed to really take off. But, is 2012 the year that this trend could change? There is a lot of speculation and rumors that indicate that it could.

Aaron Wall Interview: Google Paid Link Story Wrap-Up Aaron Wall Interview: Google Paid Link Story Wrap-Up
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The topic of paid links is in the headlines once again, and ironically, Google is the accused. As WebProNews previously reported, Google was recently caught up in a controversy after it violated its own Webmaster Guidelines as part of a marketing campaign for Google Chrome.

Online Poker Community Speaks Out Via Social Media, Hopes Lawmakers Will Hear Online Poker Community Speaks Out Via Social Media, Hopes Lawmakers Will Hear
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It’s an interesting time for the poker industry in the U.S. as multiple laws have been introduced to Congress regarding the legalization of the online game. The poker community has been pushing for such legislation for years and is optimistic that some type of action will happen soon.

How to Effectively Live Stream Video How to Effectively Live Stream Video
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In the online video world, the hottest new trend is live streaming. It’s a fascinating concept, but one that not a lot of people and companies have mastered. Brian Gramo, the founder of theStream.tv, however, is one of the exceptions. He began streaming several years ago out of his bedroom back before Justin.tv, Stickam, and other streaming networks were around.

Urbanspoon Gets More Social with “Dineline” Urbanspoon Gets More Social with “Dineline”

As Chris Crum reported last week, popular mobile app Urbanspoon updated and added a new feature. The new feature is called Dineline, and it allows users to record their dining experiences.

Mobile Commerce in Real-Time Is New Trend, Thanks to Zaarly Mobile Commerce in Real-Time Is New Trend, Thanks to Zaarly
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When Bo Fishback, Ian Hunter, and Eric Koester developed Zaarly right before SXSW took place earlier this year, they had no idea that it would get the response it has gotten thus far. Koester told WebProNews that they created it two and a half weeks before the show and decided to launch simply as an experiment. However, when it took in $10,000 worth of transactions within a two-block radius in 48 hours, they knew they were onto something.

Is It Journalism or Blogging? Or Neither? Is It Journalism or Blogging? Or Neither?
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According to the Free Online Dictionary, journalism is defined as: 1. The collecting, writing, editing, and presenting of news or news articles in newspapers and magazines and in radio and television broadcasts. 2. Material written for publication in a newspaper …

Sprint Spreading Christmas Cheer with Assurance Wireless Program Sprint Spreading Christmas Cheer with Assurance Wireless Program
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According to the Employment Situation Summary released earlier this month from the Bureau of Labor Statistics, the unemployment rate is 8.6 percent, which means 13.3 million people are unemployed. In other words, a lot of people are clearly struggling.

Google Panda, Google+, and Other Search Events of 2011 Google Panda, Google+, and Other Search Events of 2011
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It’s hard to believe that 2011 is drawing to a close, but it is. That said, if you could sum up the search industry over the course of the year in one word, what would it be? According to search veteran Bruce Clay, that word is “turmoil.”