Quantcast
188
Posts
35
Comments

About Aaron Wall

Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.
Google – The Web’s Largest Social Network
Blogging, email, IM, and telephone make it easy to keep in touch with your real friends. Social networks are hyped, but tend to have low value traffic because they don’t effectively separate signal from noise. The only people who have time for them are people hawking crap, people looking to waste time, and spam bots.

Sure Google owns Orkut, but they don’t need it. Google already is a social network, and became one by targeting and partnering with the power users and influencers, but few people think of them as a social network.

Double Dipping in Google’s Organic Results

Subdomain Spam

Since Google has been over-representing site authority in their relevancy algorithms many sites like eBay have begun abusing the hole with the use of infinite subdomains. These techniques not only effect branded search results, but also carry over to many other competitive keywords. 

Google: From Direct Marketing to Branded Ads

Ad Relevancy & Quality Scores

Google has again and again touted the value of their targeted marketing, but most of the fortune 500 ad dollars are not spent on targeted marketing. A couple weeks ago in a WebmasterWorld thread many advertisers complained about getting killed by another quality score update.

Google Shows Who’s Selling Cheap Quality Links
Google recently added the ability for you to report link buyers, which is probably nothing more than a mind control game and a complete waste of time. I recently saw what looked like obvious link buying by Discovery.com. Do you think Google would do anything about it if I reported them? Nope.

What’s a Newspaper Site?
It is something you throw co-branded lead generation offers on to get past search engine quality scores and search relevancy scores based on domain trust and authority.

What’s Wrong wth .biz Domain Names
Question: I have a .biz website that ranks well in some of the major search engines for a few keywords, but does not rank as well as I would like for many other keywords. Should I consider switching to a .com domain name?

Automated Content Development & Moral Dilemmas
Fantomaster had a great comment about whether automated content generation is moral:

Attention and User Acceptance Data
There is a rumor that Google may buy Feedburner for roughly $100 million dollars. If they do so, they have another way to understand if blogs are real or not. Few people subscribe to or link at a fake blog or unoriginal blog. Owning the leading reader, the leading feed provider, the leading analytics product, and the leading ad platform should give them a pretty good idea of what is real.

Target Bloggers & Mainstream Media w/ Search Queries
Just how one does market research to see how competitive a marketplace is, you can also do market research to view how important some ideas have been historically.

Easy Money from Video Content
Google bought YouTube, but is struggling with ironing out ad revenue shares and advertising. What is the easiest way for Google to fix these issues? Integrate YouTube and Google Video directly into Google’s search results.

How Long Until Search Engines are the Biggest Affiliates
· 1
Social Search & Personalization

Gord Hotchkiss recently posted about how he thought personalization was Google’s trump card in social search. DigitalGhost noticed that Yahoo! hired some of the best sociology professors in the world, including Duncan J. Watts.

When Marketing Works Too Well
A friend recently launched a new site and promptly crafted a great linkbait award idea that got so many links that over 95% of the website’s inbound links were reciprocal links. The award program worked so well that traditional PR firms used our list of award winners to seed their list of people they wanted to contact to talk about a client.

The site did not rank anywhere near as well as it should have because there were too many reciprocal links gained far too quickly when you consider the rest of the site’s link profile.

Google’s Recent Paid Link War
DaveN offers his recovery plan for a recent Google algorithm which has affected the rankings of many sites engaged in buying and selling links.

The Worldview of the Role of SEOs
Frank Schilling and Andy Hagans both wrote posts about the bogus worldview of the role of SEOs. Frank also highlighted that most every industry gets this treatment:

Why the Mainstream Media’s Still Important
Google is willing to give sites like Forbes a top ranking for keywords like SEO just because they published a recent article mentioning the topic. In a world where Google is closing more holes, them opening up the organic results to news sites is a treat to public relations firms.

Google the Ad Agency
Google is further commoditizing the role of the ad agency. They are signing up advertisers interested in trying their new Ad Creation Marketplace:

AP Considers Selling News Ala Carte

From a story about AP by AP:

The .TV Relaunch
The .TV relaunch was not very successful because the premium domain name prices are yearly recurring fees (which may increase beyond that price buy some unknown amount).

People who would create great content and later stumble into a business model are not likely to do so on a premium .tv name…which means most of those domain names won’t have high quality content on them. Those that do may see thin profit margins because they have no control over their domain names…as they make them more valuable the registrar can increase prices without mercy, and when the registrant can no longer afford the domain names the registry gets to keep or sell any brand value the registrant built up. 

The Competitive Nature of Internet Marketing
I recently read John Reese’s PDF announcing the launch of his new Income.com site. In the PDF he talks about how competitive internet marketing will become in the coming 5 years, and stated what are the two main ingredients to large sustainable profit in that type of marketplace. The first is on the concept of optimization:

Why Most Web2.0 Companies Fail
If you improve the value of another service based largely on their infrastructure or data, it usually doesn’t take much for them to roll your offering into their well known brand, and kill your market position.

Alexaholic was praised by Alexa for being innovative, right up until they sued when the creator failed to sell them the domain name. It took a year for Alexa to clone Alexaholic.

Good Content, No Marketing – Unlinked
If you are not nepotistic in your marketing some of your best content will go unnoticed, especially if you write at a level that is beyond most of your readers. Many of the people who are popular are not popular just because of content quality…there are so many nepotistic partnerships that go unspoke of that it is quite scary.

Content, Marketing for the Upsell
In many formats price is just used to filter out some of the noise, and an item is priced so low remind people it has some value, but allow it to spread fast.

Banner Blindness Beyond the Banner

When looking at the difference between a profitable business model and an unprofitable one you really need to look at the math. I recently ran many graphic ads that I bought through Google on a CPM site targeting basis. Here is a look at one campaign: