About Aaron Wall

Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.
The Issue with Hyping Social Media
In most markets worth being in and with most sustainable business models, sales is not a one time event, but a process. You first have to create awareness, then build trust, then finally make the sale.

What is Social Media Traffic Worth?

Fake Businesses

Today I came across an AdWords ad for an automated ebook business model website. Their screenshot highlighting their Paypal account was:

  • hosted on another site
  • named powersell_paypal2.jpg
  • did not show payments but showed withdrawals

Fake Business Statistics

A lot of (mis)marketing techniques are more covert though, through the use of

Mirroring Websites by Giving Affiliates Subdomains
· 1
Question: We were thinking of mirroring our website by giving affiliates subdomains with our content like xyz.oursite.com. Is this a good idea or a duplicate content nightmare?

2008 Could Be a Bad year for Content Quality

The web levels the playing field, allowing individuals to compete with larger corporations, largely through the smaller players making dirt public and launching viral marketing campaigns around issues. Because there is a publisher publishing every opinion and angle, it is easy to discount just about everything, especially attempts for new market participants to become remarkable.

Google Is Good At Marketing
· 2

Search is so consolidated that it is uncomfortable being an SEO. If Google decides to profile you or kill your sites there is not much you can do, especially because Yahoo! and Microsoft are losing marketshare month after month. Why are Yahoo! and Microsoft losing marketshare? Their bad marketing coupled with Google’s good marketing:

Contextual Ad Exploitation
As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals.

News as a Commodity
In my last post about how contextual advertising targets the weak and poor, I promoted the idea of niche publishers shifting to sell niche products and services directly as a better means of monetization.

Google Won’t Make Judgements, but Desires to be Starting Point
With the announcement of Knol, Google displayed their desire to become a publisher. Why?

Credibility and Affiliate Sites

Many Thin Affiliate Sites Look Real

Some of my friends publish fake review sites which organize product recommendations by using the following quality measurement and rating system (affiliate payout per conversion * conversion rate). If people buy it, it must be good. ;)

I have other friends who do real in-depth reviews, but they use such poor formatting that their content looks less trustworthy and more advertisement-like than fake review websites.

Domains & Branding
In the past any large company could use subdomains as an effective reputation management strategy.

PubCon – Unjust Link Buying Worries

So Worried that You Forgot to Compete

While on the link buying panel at WebmasterWorld’s Pubcon a few people were pushing that you might need to consider how Google will view your current link buys 5 years down the road, and that they may hurt you then for what you do now. Upon hearing that I said something like "less than 5 years ago I bought spammy links and if I did not I probably wouldn’t be speaking here right now". That got a cheer from the crowd. Who wants to be worried about what Google thinks or does 5 years from now? That is no way to innovate or take marketshare from current market leaders.

The Danger of Aggressive Ad Placement
When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content.

Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.

What Better Relevancy Can Google Come up With?
Google, already has a near infinite number of data points to compute relevancy for the active parts of the web, and is looking to gather even more user data information. The WSJ has background on the story:

Wall and Cutts Talk Things Over
Matt Cutts recently offered a public voting for my lynching, but we just talked things over, and there will be no lynching – at least not yet. I think Matt is a great guy, but his job is tough as a public face of THE company dominating the web.

Google and BizRate.com Break Up
· 1

Google Checkout Makes Shopping Sites Undesirable

As Google Checkout ramps up, many thin arbitrage / shopping aggregator sites are going to see a significant love loss from Google. In September Andrew Goodman wrote a piece on how paid search and organic search quality criteria may play off each other, after coming across a post on Inside AdWords where Google stated that some types of sites are likely to merit a low quality score:

Profitable Niche Publishing Business Models
Via TC, I discovered IBM released a report on how the they think the $550 billion global ad market might change in the coming years. The predictions look bleak for most ad agencies and traditional media gatekeepers, but good for niche publishers who have a solid stream of attention:

Efficiency of Selling High Priced Items on the Web
I wanted to get my wife something cool for her birthday, but the gift I wanted to buy proved nearly impossible to find from a trustworthy source. I was going to get her a high end autographed item, but who should I buy it from?

Basic Keyword Strategy & Tips

Keyword Research Tips

Using Google Date Based Filters to Detect Link Building…

Tips on How to Use Google Indexing Date Filters

Why Does Google Trust Old Websites So Much?

The Evolution of Natural Linking

Beauty of Editorial Review Sites
Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:

New Google Webmaster’s Guidelines
I just found another Google webmaster guideline worth sharing…

Aaron Wall Interviews Eli from Blue Hat SEO.com
I have been a longtime reader and fan of BlueHatSEO.com, and recently asked Eli for an interview. He said sure, and here it is.

What is your background? What got you into SEO?

Google Becoming Wikipedia Without the Talk Page
In a recent post about paid links, Danny Sullivan wrote about how Google’s army of engineers are going to start hand editing PageRank scores if they think you are selling links, which is a move that wreaks of desperation.