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About Aaron Wall

Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.
How People Value Data

The other day a person contacted me about wanting to help me with ad retargeting on one of my sites, but in order to do so they would have had to have tracked my site. That would have given them tons of great information about how they could retarget all my site’s visitors around the web. And they wanted me to give that up for free in an offer which was made to sound compelling, but lacked substance. And so they never got a response. :D

The Value Of A Link
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Pricing a Link

When trying to understand the value of a link a variety of factors can be considered, including:

Branding And Search Engine Marketing

Do you have a brand? If not, your site is part of a "cesspool." In AdAge Google’s CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms:

Top Search Engine Marketing Tools

The number of internet marketing tools launched over the past couple years has been staggering. Many of them are both free and highly valuable. SEO, which was once considered a bit of a seedy niche, has grown with search to become a mainstream marketing practice, with…

Spread SEO Around the Globe

A couple days ago I posted asking readers to translate The Blogger’s Guide to SEO.

So far we already have 4 translations done:

Own the Network by Building the Right Brand

VideoEgg announced $1.5 million in ad revenues over 5 months, which is not much when you consider that they have over 150 top widgets. You can use targeted widgets and gadgets to push things that are already valuable, successful, unique, or interesting outside of the social networks, but traditional advertising is no good.

eBay Changes Could Kill Some Businesses
eBay announced they are planning on launching something like a quality score:

John Donahoe will set out a plan to reward the company’s best sellers with sales incentives and priority ranking in search results for auction items.

Spam Taking Advantage of Trust
I am going to go on record offering you this powerful life-changing advice that will be the most valuable information you ever consumed. Sound familiar?

If you pay attention to spam you can view the trends and see where it is going before it even goes there. One of the big trends that is rarely talked about is how hard spammers hunt hard to find credible sounding words. In spite of being on the do not call list, every day I get a call from the message center, the card center, the consumer center, or the national consumer protection foundation, etc.

Manipulation and Profit Margins
Central hubs on the web fight off manipulation to keep their status and profit margins in tact. A side effect of this war on control over information access is the butchering of the English language.

Digg is Illegal?

Digg’s CEO Jay Adelson said:

Money for Content
The WSJ let the "our content will be free" story spread for months to generate public relations related coverage and to misdirect competitors before announcing that they are going to keep their subscription service:

Mr. Murdoch made his latest comments at the World Economic Forum in Davos, Switzerland, in answering a question.

Video – How Links Can Drive Value

This is a somewhat basic video about how links can drive value. Props to Stunty for his 12 Different Types of Links and How To Get Them.

 

Yahoo’s Handling of Authority
Does it make sense for MySpace profile pages to rank on the first page for one of the 10 most competitive terms on the web?

The Key to Dominating Google is to Matter Outside of it
Rich Skrenta recently mentioned an article about being within the confines of Google:

So it strikes me that the time is right to make some big bets. You can’t make those within the system. My advice: start from scratch, take some chances in finding marketing channels outside the Google system.

The Freemium Business Model for Content
Here is a great speech by Chris Anderson about how reputation and attention are becoming the new economies upon which much of the internet (and potentially offline) world may be based upon.

Freemium consists of giving away value (and possibly wrapping it in ads), as a lead generator to sell premium products and services.

Ideas Yahoo Must Implement Soon

Yahoo!’s Downward Trend

Yahoo! killed off their brand universe project, and recently fired 30 people. Rumor has it that about 2,000 more layoffs might be coming soon. Yahoo! shares are nearing $20, trading at $20.78, and giving them a market capitalization of $27.8 billion.

Conference Saturation Can Lead to Burnout
I think conferences are great for coming up with business ideas and making meaningful friendships and business relationships, and I would not have as many opportunities as I have now unless I went to many conferences back in the day.

But I think I have been going to about 8 or 10 conferences a year for the past couple years and have got burned out on them. I am going to be at Elite Retreat this year, but am hoping that I can take a break otherwise.

CPM Rate Contraction on the Way?
Carl Fremont of Digitas thinks their might be online CPM rate contraction in 2008.

How to Make Money off of Accidental Rankings

Since Google largely tends to favor ranking informational websites over commercial websites, some authoritative blogs tend to rank for valuable queries based on posts they make in passing.

Even if you had no intent to monetize a post, it just became easier to monetize accidental rankings. If you use analytics to track your stats and notice that you start ranking for some good keywords you can use Triggit to embed links to merchant products directly in the text of your blog post.

Calling it a Scam, Then Selling it
To be honest, I have used the "scam or not" angle before when trying to pull in traffic for something and have called stuff a "scam" when I did not like it, but I have never called something a scam right before trying to sell it.

What Does the Future of the Newspaper Look Like?
Mediapost referenced a 66 slide powerpoint by The World Association of Newspapers, titled Shaping the Future of the Newspaper.

Each bulleted list below is a slide from their presentation. I grouped some of them together to discuss how/where I think they relate.

Web 2.0 Coming to a Grocery Store Near You?
Microsoft is testing placing ads and an interactive media environment on shopping carts:

Cardholders will be able to visit a website and plan their shopping list that will then appear on a cart-attached screen when they get to the store and swipe their card.

Microsoft and Yahoo Marketing Issues

Microsoft is spending a lot of money creating useful tools for advertisers, and when you go to their tools page they list contextual ads for "all the data mining". If they would just let me know what that ad placement costs I am betting I would be willing to pay more than that thin arbitrage site pays. But I would pay much less than what it would be worth just to keep their tool pages clean so they can help build market adoption.

Are You a Commodity for Google?
Many SEO Book readers have seen Google Trends before, but did you know that Google Checkout also has a trends feature?

Microsoft’s Sweet New Ad Intelligence Tool
I hate to curse, but this tool is bad ass. Ad Intelligence is a new keyword tool from Microsoft which is well worth using, and will probably force Google and Yahoo to make better keyword tools.