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Attempted Click Fraud Rate Surges In Q1

Click fraud rate up 34%

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In the first quarter of 2010 the average attempted click fraud rate increased from 25.7 percent in Q4 2009 to 29. 2 percent in Q1 2010, representing a 34 percent year-over-year increase from Q1 2009, according to a new report from Anchor Intelligence.

Anchor Intelligence told WebProNews the record attempted click fraud rate can be attributed to dramatic growth in botnet scale and volume around the globe.

The countries with the highest attempted click fraud rates were Vietnam (35.4%), Australia (35.2%), and the U.S. (35%). The majority of this traffic was due to high velocity botnet traffic and coordinated click fraud rings. This increase in botnet click fraud also caused a significant surge in attempted click fraud in the U.K., from 18 percent in Q4 to 32 percent in Q1.

Click-Fraud-Rate

"As Internet usage has grown in countries lacking appropriate cybersecurity measures, more and more computers have become infected with malware and used as click fraud zombies," said Ken Miller, CEO of Anchor Intelligence.

"By releasing this report, we hope to convey the importance of advertising with ad networks and search engines that partner with third-parties such as Anchor to certify their traffic quality."

The jump in botnet activity across the Anchor Intelligence network is consistent with other accounts of corrupt activity originating from compromised computers around the world. Recent reports from McAfee and Google identified a surge in cyber attacks against blogs criticizing mining projects in Vietnam.

In addition, in December and January, over thirty companies were targeted by cyber attacks origination from China that were designed to steal personal data from corporate networks.
 

 

Attempted Click Fraud Rate Surges In Q1
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